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Work Background
VforViktorGrowth Marketing Consultant
Sep. 2022CopenhagenIndependent consultant collaborating with innovative and buzz-worthy brands to scale and grow their business. Through full stack marketing (strategic growth planning, hands-on paid media execution, marketing automation, real-time data analysis, A/B testing, and iterative optimization), I demonstrate that nothing is out of reach for my clients. Notables - average ROAS of +9, $10M+ revenue impact, and 15+ project deliveries.
- Gain a deep understanding of our client’s current challenges, marketing strategies, and business goals in order to strategically develop an effective and sustainable marketing plan, uncover growth. opportunities, and craft a structured experiment strategy. More strategy development on VforViktor.com.
- Implement performance metrics to outline paid ads, website optimization, and CRM setup (including ROAS, CLV, CAC, CPL, CVR, landing page conversion rates, LTV, and more).
- Create, launch, and optimize compelling paid ad campaigns across multiple channels (Meta, Google, and Youtube) to drive qualified traffic.
- Manage budgets of 6 figures to achieve growth targets.
- Lead A/B testing on ad creatives, copy, and landing pages to maximize engagement and conversion.
- Continuous refinement and validation of growth strategies through data assessments, test results, and analysis in order to make data-driven decisions that improve performance.
- Work collaboratively with clients to provide ongoing strategic recommendations/actionable steps that ensure alignment with business goals and guarantee sustained growth. Industries: DTC and CPG (fashion, home goods, beauty), SaaS (B2B and B2C), Fintech, Health, Wellness, and Fitness (health products and supplements). Clients: ReFramed, HGGB Studio, Medstart & YaZen, Nuit et Linette, Flatlist Eyewear, Louise Roe, Cana Care, Scaleup XQ, and Nordstens.
TobiGrowth Marketing Lead
Sep. 2021 - Sep. 2022Copenhagen, Capital Region, DenmarkFintech company disrupting the investment space for children’s savings, aiming to give every child a stronger financial start in life. Pivotal role in a 6-person team, responsible for developing and owning the company’s holistic growth marketing strategy from end-to-end, spanning acquisition, activation, engagement and retention. Growth Strategy
- Identify new channels and market opportunities to accelerate company growth.
- Develop growth experiments to find scalable customer acquisition channels and engagement hypotheses. Performance & Lifecycle Marketing
- Manage paid and organic campaigns across multiple digital channels (search, social, email, content, and affiliate marketing) in order to convert target audiences.
- Monitor, analyze, and track key performance metrics to assess the effectiveness of marketing initiatives, allowing the ability to optimize campaigns, improve conversions rates, and inform decision making.
- Conduct and implement A/B testing across creatives, landing pages, marketing automation, and CRM journeys.
- Continuously test creative, copy, targeting, and bidding strategies to improve ROI.
- Integrate lifecycle marketing tactics to improve retention and customer LTV. Data Analysis & Reporting
- Define key growth metrics and monitor performance dashboards in order to provide actionable insights to stakeholders and C-level executives and optimize campaigns in real-time.
- Use analytics tools such as GA4 and Hotjar to understand user behaviour, optimize the customer journey, and monitor conversion funnels. Budget Management
- Allocate and prioritize performance marketing spend to maximize return on investment.
- Report monthly and quarterly budget spend and channel-level performance outcomes. Collaboration
- Work alongside CMO and CEO to align growth strategy with compelling ad creatives and landing pages.
GetBarryGrowth Acquisition Manager
May. 2020 - Sep. 2021København, Hovedstaden, DanmarkSmart energy management app empowering consumers to reduce their daily electricity consumption by providing them with full control over their energy usage at home and on the road. Spearhead expansion initiatives that expand company’s digital presence and drive high-quality user acquisition through paid media, data-driven strategies, and performance optimizations. Campaign Strategy & Digital Management
- Develop, implement, and optimize paid campaigns across Search, Social, Display, and affiliate platforms to drive user growth.
- Implement audience targeting, bidding strategies, and creative testing frameworks to improve acquisition outcomes. Market & Growth Analysis
- Identify new digital growth opportunities through market research and competitor benchmarking
- Segment customer profiles to refine targeting, improve campaign efficiency, and ensure efficiency Performance Analysis & Reports.
- Daily and weekly monitoring of key acquisition metrics (CPA, ROAS, CTR, LTV, ____) to inform optimization decisions
- Use analytics tools to evaluate channel performance and user behavior
- Develop dashboards and performance reports for executives and (internal) stakeholders Budget Management
- Own paid media budget allocation to ensure efficient ad spending and maximize ROI Cross-Functional Collaboration
- Work closely with various team members in marketing, product, and content, to ensure consistency across campaigns, landing pages, and the user journey
- Collaboration with operations and product teams to align acquisition efforts with delivery and retention initiatives
- Client Engagement: Develop & nurture relationships with prospective clients to understand their needs and present tailored solutions
CaratClient Associate
Jun. 2019 - May. 2020Københavnsområdet, DanmarkWorked directly with Digital Marketing, Media Reporting, Media Planning & Project Management.
MynewsdeskMarketing & Content Internship
Sep. 2018 - Jan. 2019Copenhagen
MynewsdeskMarketing & Project Assistant
Mar. 2017 - Jun. 2019CopenhagenCounseled clients about the implementation of digital communication strategies, content production & helped them achieve publicity.
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