B2xbetHead of Casino Operations
Oct. 2022 - May. 2025Goiânia, Goiás, BrazilI was the first employee at B2XBET and played a central role in building the operation from the ground up. I currently lead the casino and sportsbook operations, focusing on performance, retention, fraud prevention, and scalable growth. Key responsibilities and achievements: - Led the full structure of the casino product: campaign setup, bonus gamification, and lifecycle logic via Smartico CRM. - Oversaw three major platform migrations (Game Interaction → BetConstruct → Cactus) with full integrations (Smartico, First, Legitimuz). - Designed and deployed B2Xperts, an internal system replacing informal communication and streamlining ticketing and banking verifications. - Detected and stopped fraud schemes (bonus abuse and CPA affiliates), training the team for proactive fraud prevention. - Shifted the company’s strategy from offline to digital marketing (paid traffic & affiliates), doubling KPIs and lowering operational costs. - Built a culture of continuous feedback and problem-solving, enabling strong performance and internal promotions with low turnover.