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Network Power<100 people
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Work Background
Managing Director, Investment Lead
MindshareManaging Director, Investment Lead
Mar. 2020New YorkInvestment lead responsible for cross-channel activation across Neurocrine, Electronic Arts, Haribo, Cotton Inc, and select AstraZeneca accounts. Build the near/long term holistic investment strategy to make future state success a reality. Develop the talent and teams to enhance relationships between disciplines, across the agency, and in the marketplace. Create media solutions and framework to deliver against client goals. Partner with internal and external teams to bring innovative ideas to the client. Be an advocate for the client and agency in an increasingly complex marketplace. Other accounts: General Mills, Blue Buffalo, Booking.com, Kayak, TJ Maxx, HomeGoods, Marshall's, Ferrero
Group Director
GroupMGroup Director
Apr. 2017 - Mar. 2020Provide agencies and clients with a strategic approach for video investment across Linear, Connected and Addressable TV that delivers against their goals. Manage vendor and agency partnerships to ensure targeting and measurement solutions are created to exceed client objectives. Act as a subject matter expert and provide advice to key stakeholders helping to formulate the strategy for investment.
Group Director
MECGroup Director
Feb. 2016 - Mar. 2017
Senior Partner, Associate Media Director of National Broadcast
MECSenior Partner, Associate Media Director of National Broadcast
Apr. 2010 - Feb. 2016
National Broadcast Consultant
Coleman Research GroupNational Broadcast Consultant
Apr. 2010 - Jan. 2017Provide timely, accurate and insightful information through one-on-on consultations with CRG clients for National Broadcast advertising.
National Broadcast Consultant
Guidepoint GlobalNational Broadcast Consultant
Apr. 2010 - Jan. 2017NYC
Partner, Associate Director National Broadcast
MediaedgePartner, Associate Director National Broadcast
Oct. 2008 - Mar. 2010
Partner, National Broadcast Manager
MediaedgePartner, National Broadcast Manager
May. 2005 - Sep. 2008

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