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Work Background
unit-IT Dienstleistungs GmbH & Co KGSAP Consultant
Apr. 2023 - Jul. 2025AustriaJunior SAP HCM / HXM Consultant
- Support SAP Basis
- SAP Solution Manager
- SAP HCM & SuccessFactors
Sindbad - Social BusinessVolunteering: Mentor & Coach
Jan. 2023AustriaDuring my volunteer work at Sindbad, I had the opportunity to support young people in their decision-making process regarding whether to continue with secondary school or pursue vocational training. Additionally, I coached mentors.
AJ Produkte GmbHDirector eCommerce & Online Marketing for Germany and Austria
Aug. 2022 - Apr. 2023AustriaSuccessfully adapted and localized the full marketing strategy of the Swedish parent company for the DACH market, with a strong focus on Austria and Germany
Introduced strategic improvements that resulted in significant revenue growth, particularly in the Austrian market
Led and executed online marketing campaigns across various digital channels
Managed and optimized eCommerce operations, improving product visibility and conversion performance
Planned and implemented social media strategies to increase brand awareness and engagement
Developed and applied SEO measures to drive organic traffic and improve search engine rankings
Directed B2B marketing initiatives tailored to regional business audiences in Austria and Germany
Created and managed email and newsletter marketing campaigns to support customer retention and lead generation.
Smarter Ecommerce (smec)Client Success Manager
Jun. 2021 - Jun. 2022Managed paid search campaigns on Google Ads and Microsoft Advertising, including strategy, budgeting, A/B testing, and performance optimization
Utilized GA4 (Google Analytics 4) and Google Tag Manager for advanced tracking, data analysis, and conversion measurement
Continuously analyzed campaign performance and user behavior to optimize ROI and drive targeted traffic
Ensured accurate event and goal tracking through effective tag implementation and troubleshooting
LOOP New Media GmbHOnline Media Manager
May. 2019 - May. 2021Oversaw operational management of digital media budgets, ensuring efficient allocation across platforms and maximizing ROI
Planned, executed, and optimized multi-channel campaigns across Meta Ads (Facebook/Instagram), TikTok, Pinterest, and Google Ads
Conducted strategic media planning and developed detailed performance reports to guide decision-making and improve future campaign outcomes
Managed a diverse client portfolio in the digital and online market, including:
- Skicircus Saalbach Hinterglemm Leogang Fieberbrunn
- Tupperware Germany
- Teekanne Austria
- PUMA UK
- Moët & Chandon
Ski amadé GmbHDigital & E-Marketing
Dec. 2017 - Apr. 2019Led strategic media planning for multiple European markets, aligning campaigns with regional goals and target audiences
Managed content updates and performed website maintenance for www.skiamade.com
, ensuring accuracy, performance, and SEO compliance
Contributed to the implementation of digital projects, supporting cross-functional teams with content, structure, and user experience
Created detailed performance reports using Google Analytics, providing insights into user behavior and campaign effectiveness
Sheraton Hotels & ResortsFront Office Management Trainee
Feb. 2016 - Jul. 2016ThailandCompleted an international Front Office Management Traineeship in Thailand, gaining hands-on experience in all key areas of front office operations
Acquired deep insights into the international hotel industry and developed strong intercultural communication skills
The combination of operational responsibilities and exposure to a multicultural work environment significantly contributed to both professional and personal growth
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