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Work Background
Trade Show DisplaysMarketing Director
Aug. 2024Las Vegas, Nevada, United States
Kinyx MarketingFounder
May. 2024Greater Chicago AreaAt Kinyx Marketing (Ken-ix), we believe every business deserves a marketing strategy unique to its offerings. We specialize in comprehensive digital marketing solutions and are dedicated to helping you achieve your business goals through customized strategies that drive measurable results. From boosting your online visibility with advanced SEO techniques to crafting compelling content that resonates with your target audience, our team of experts works as an extension of your organization. Our approach is simple yet effective: we listen to your needs, analyze your market, and design tailored campaigns that maximize ROI. Whether you're looking to enhance your social media presence, launch a targeted PPC campaign, or build a robust content marketing strategy, Kinyx has the expertise to deliver. We understand that marketing is not just about driving traffic—it's about attracting the right audience, converting leads, and nurturing customer relationships for long-term success. Our commitment to transparency, collaboration, and results sets us apart. We provide regular updates, detailed reports, and ongoing support to ensure you’re always in the loop and your campaigns are on track. Our mission is to empower businesses by providing them with the tools and insights needed to thrive in an increasingly competitive digital landscape. Choosing Kinyx means choosing a partner invested in your success. We don’t just execute marketing tactics; we create a cohesive, strategic plan that aligns with your business objectives and adapts to the ever-changing digital environment. Let us help you elevate your brand, expand your reach, and achieve sustainable growth. With Kinyx Marketing, the sky’s the limit.
RevalizeSr. Manager, Marketing
Jun. 2021 - Jan. 2024Initiated and coordinated a collaborative effort among various teams to enhance the company website, including product owners, designers, and web developers. Implemented CRO best practices aimed at improving organic rankings, increasing website traffic, and generating qualified marketing leads.
• Leadership Expertise: Led a team through a comprehensive website overhaul and expanded content offerings, resulting in over $1 million in additional ARR within the first 12 months of launch.
• Organic Traffic Growth: Increased organic website visits by 160% and secured multiple page-one rankings in Google Search through various CRO/SEO techniques and content marketing strategies.
• Cost Savings and Efficiency: Executed a marketing strategy that resulted in cost savings of over $200,000 annually from ineffective Pay-per-click spend, demonstrating a keen eye for efficiency and optimization.
• Content Strategy: Developed and published high-quality content assets, including guides, white papers, eBooks, and web content, allowing us to compete effectively against competitors with larger budgets.
• Data Analysis and Reporting: Analyzed marketing data to identify trends and insights, providing valuable campaign optimization and strategic recommendations.
• Continuous Improvements: Implemented ongoing A/B testing and optimization strategies to refine marketing campaigns, driving continuous improvement and maximizing ROI.
• Campaign Development and Execution: Led the conceptualization, development, and execution of targeted marketing campaigns across multiple channels, including email, social media, and digital advertising.
• HubSpot Operations: Directed the setup, execution, and day-to-day operations in HubSpot, resulting in a substantial boost in lead routing with a success rate of over 98%. • Vendor Management: Managed PPC, SEO, and Marketing Operations vendors, ensuring adherence to budget constraints and deadlines and achieving performance goals.
Configure OneSenior Digital Marketing Manager
Nov. 2019 - Jun. 2021Greater Chicago AreaSpearheaded a cross-functional team, partnering with product owners, designers, and web developers to build and optimize the company website while incorporating CRO best practices. Acquired by Revalize in 2021. - Designed and executed a marketing strategy that successfully saved Configure One over $200,000 in marketing expenses in the first year of employment. - Worked closely with sales leadership to create strategies that increased new business by 25%.
- Successfully optimized all Google PPC campaigns, saving the company over $10,000 per month in wasted clicks.
- Led efforts with internal staff and external vendors to create and publish guides, white papers, eBooks, and web content that increased organic rankings against competitors with larger budgets.
- Increased organic website visits by 160% with multiple page-one rankings in Google Search using various CRO and SEO techniques and content marketing strategies.
- Consistently praised by senior leadership and sales team for increased lead quality.
- Grew social media channel followers and interactions by over 500%.
- Enhanced product positioning on several business software review platforms.
GrafiqueDigital Marketing Manager
Apr. 2015 - Sep. 2019RemoteCollaborated with a team of marketing professionals to develop and implement effective marketing strategies tailored to enhance the online presence of small business clients.
- Worked closely with leadership and marketing peers to design and execute customized digital strategies, resulting in significant client growth and expansion.
- Coordinated with vendors to create compelling marketing materials through design, content development, and product brochures to support client campaigns. - Recognized by both leadership and clients for exceptional performance, adept problem resolution, and outstanding customer relations, demonstrating a strong commitment to delivering results and exceeding expectations.
GrafiqueSearch Engine Optimization Specialist
Jul. 2010 - Apr. 2015RemoteRendered solid analytical skills in executing SEO audits for client and internal websites to determine the effectiveness of campaigns. Devised and implemented strategies to promote company brands and increased organic web traffic. Made strategic use of Ahrefs and SEMrush to research keyword phrases and optimized on-page SEO accordingly. Managed all facets of pay-per-click campaigns such as creating and running PPC marketing campaigns. - Developed and launched SEO framework to begin offering this service to new and existing clients.
- Successfully achieved the highest results in optimizing websites for organic and local SEO.
GrafiqueWeb Specialist
Aug. 2008 - Jul. 2010Greater Atlanta AreaManaged multiple projects of designing and developing websites using Joomla and WordPress from inception through to completion and deployment/launch for an array of small businesses. Administered the overall process of website maintenance ranging from small content changes to major website overhauls.
- Effectively migrated 35+ websites through multiple server moves without losing any data.
- Identified and quickly resolved errors/issues with new website builds to enhance user quality.
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