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Work Background
Paid Media Lead METAP - Global Marketing
TikTokPaid Media Lead METAP - Global Marketing
May. 2021 - Jun. 2024Dubai
Strategy Director
InitiativeStrategy Director
Nov. 2020 - Apr. 2021
Media Director
HavasMedia Director
Mar. 2019 - Sep. 2020Dubai, United Arab EmiratesPlanning director for Emirates Airlines across the GMEI region: - Set strategy, develop, negotiate and execute brand and tactical marketing activities in GMEI - Develop guidelines and updates with Global team for performance and best practice - Collaborate with performance team on integrations for efficiencies - Developing media and data partnerships and best practices for the global teams - Oversee Group Brands strategic marketing and media plans
Associate Director - Planning
PHDAssociate Director - Planning
Nov. 2017 - Feb. 2019Dubai, United Arab EmiratesLed the planning, servicing and operation on the Meraas portfolio (retail, F&B, real estate, destinations, entertainment), in addition to participating in new business acquisition.
Planning Manager
PHDPlanning Manager
Oct. 2015 - Nov. 2017PHD DubaiManaged the planning and operations of 40+ brands under the Al Futtaim portfolio, including but not limited to Honda, M&S, Volvo, IKEA, ACE, etc..
Senior Planner
PHDSenior Planner
Aug. 2014 - Sep. 2015Abu Dhabi, UAE
Planning executive
PHDPlanning executive
Nov. 2012 - Aug. 2014Abu DhabiInvolved in the daily account management of the PHD Abu Dhabi accounts, positioning ourselves as strategic partners to all our clients: - Target audience definition & analyses - Developing multifaceted strategies integrated with the overall communications strategy of our clients - Develop creative strategies for both ATL & BTL communications for our campaigns to constantly engage our consumers with our brands - Building and developing client relationship - Pitching and expanding on current accounts Clients managed come from various backgrounds including media, trade zones, real estate, events/festivals, sports, exhibitions, corporate communications, government services, hospitality and heavy industry.
Junior Planning Executive
PHDJunior Planning Executive
Apr. 2012 - Nov. 2012Abu Dhabi
Student Ambassador (Office of International Programs)
American University of BeirutStudent Ambassador (Office of International Programs)
Feb. 2010 - Jun. 2011
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