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Work Background
GRUPO DUPUISDesign Consultant & Project Coordinator
Jul. 2025 - Dec. 2025• Designed reusable presentation templates and organized a visual library of furniture images—focusing on material textures and close-ups—to create clear and consistent client presentations that supported a smoother sales process.
• Researched design and furniture trends to strengthen visual storytelling, collaborating with managers and team members to present tailored client solutions and adjust content quickly based on feedback and changing needs.
• Created seasonal digital materials such as flyers, in-store visuals, and personal social media stories using existing marketing assets to drive foot traffic and event participation.
Monterosa ResidenceDocumentation Consultant
Mar. 2025 - Sep. 2025• Shaped and organized client-facing documentation for a real estate project, transforming technical information into 13 clear, accessible reference materials, used as a sales tool and a long-term reference for owners.
• Worked closely with the property owner to align on goals and adapt layouts and visual content through regular reviews, sourcing and presenting imagery that emphasized texture, quality, and real-world appearance of materials and finishes, and guiding the selection of appliances for the apartments.
• Used digital editing and AI-assisted tools to adapt images (background removal, color adjustments, asset refinement) when original visuals were unavailable.
FreelancePresentation Designer & Conceptual Design Specialist
Jan. 2024 - Feb. 2024- Conducted space analysis and client profiling, to tailor interconnected multi-purpose spaces—kitchen, closet, vanity, and restroom—into efficient, accessible layouts that emphasized usability, aesthetics, anthropometrics, and sustainable design principles for long-term impact.
- Conceptualized a cohesive design rooted in functionality and emotional connection, reflecting the clients' values and needs. - Produced renderings and a professional presentation, effectively conveying design ideas to help clients envision the full potential of their space.
- Translated the original Spanish design proposal into English, showcasing adaptability and expertise in professional language to meet diverse needs.
Esfelia – Christmas Ornament CompanyVisual Designer & Creative Producer
Dec. 2022 - Jan. 2025• Built, designed, and launched a design-driven brand by sourcing materials, prototyping products, and refining details through testing and feedback, resulting in recognizable visual identity and enhancement of customer experience.
• Directed product and set photography by selecting surfaces, materials, and props to highlight quality, texture, and craftsmanship; collaborated closely with marketing and photography teams to define content strategy, photographed assets when needed, and edited images to align with the brand’s visual standards across products, catalogs, videos, and social channels.
• Produced and delivered visual and written content under tight seasonal timelines, planning marketing efforts in advance to maximize engagement, impact and sales, while organizing content and operational processes to support daily publishing while maintaining strong visual consistency and production quality.
Anicca Living - Editorial & Brand CollaborationContent Curator & Researcher
Apr. 2020 - Dec. 2020• Owned end-to-end content production: researching topics, sourcing assets, designing posts, writing copy, and collaborating with contributors and specialists to publish engaging content almost daily.
• Evaluated engagement across recurring content themes to understand user preferences, adjusting visual formats and topics to increase resonance while preserving the brand’s core identity.
• Collaborated closely with a creative team to shape brand identity, content strategy, and weekly thematic structure, translating abstract values into clear, visually compelling posts.
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