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Work Background
Devnet RomaniaMarketing Business Consulting
Jan. 2024Sibiu, RomaniaI run the Devnet Marketing Business, where I help companies expand into global markets, scale technology and e-commerce brands, and transform startups into industry leaders. I turn challenges into opportunities, whether for startups or large enterprises, by enhancing online visibility and efficiently leveraging digital tools to achieve ambitious business goals.
Wellcast ROI™ EuropeDigital Marketing
Jan. 2024Geneva, SwitzerlandI develop and implement data-driven marketing strategies to enhance digital brand performance and boost online customer engagement. I focus on leveraging digital technologies and tools to enhance online visibility and maximize ROI. By analyzing market trends, I create targeted campaigns that boost brand awareness and support continuous growth in competitive markets. By implementing effective templates and best practices, I have helped Wellcast ROI Europe transform into a global brand, supporting the development of new subsidiaries in key markets worldwide.
MarkIntelliMarketing Consultant
May. 2021I lead MarkIntelli, a project that started as an all-in-one smart marketing platform designed to simplify marketing for businesses with limited resources. Initially, I focused on providing tools for SEO, content marketing, PPC, and social media to help companies uncover opportunities, craft strategies, and boost revenue growth. Over time, it evolved into a comprehensive marketing support system, delivering actionable insights and digital communication services to enhance online presence and drive conversions. Now, I'm embarking on an exciting new chapter with CoachPILOT, a platform dedicated to empowering corporate coaches and professionals with tailored marketing solutions to grow their impact and success.
Karpaten Meat GroupMarketing Manager
Jul. 2011Sibiu, RomaniaStrategic and results-driven Marketing Manager with over 13 years of experience leading transformative growth for a multinational agribusiness. I focus on designing and implementing innovative, data-driven marketing strategies that enhance brand equity, drive business growth, and deliver measurable results across Romania and Europe. Key Highlights:
* Spearheaded the expansion of a niche agribusiness into a multinational enterprise, growing operations from 120 to 10,000 cattle, 300 to 10,000 hectares, and 3 to 120 employees.
* Successfully introduced Angus beef to the Romanian market, overcoming consumer barriers and achieving market leadership in the premium beef category for both domestic and export markets.
* Established the Aberdeen Angus Association Romania and led impactful governmental lobby initiatives, resulting in the creation of new agriculture programs and securing national-level marketing projects.
* Delivered exceptional marketing results for 5 distinct brands through cross-channel campaigns (ATL, BTL, and digital), driving awareness, generating qualified leads, and boosting sales.
* Developed a national partner program and business network that significantly increased revenue and company growth across Europe.
With a strong track record in strategy, team leadership, and digital innovation, I am passionate about driving impactful marketing initiatives that deliver value for brands and customers alike.
Procter & GambleJunior Brand Manager
Oct. 2007 - Jul. 2011Bucharest, RomaniaJunior Brand Manager with nearly 4 years of experience at Procter & Gamble, contributing to brand growth and development across seven countries in the Balkans. Focused on marketing strategy, business analysis, and team coordination to drive sales and brand performance. Key Highlights:
*Managed brand growth in a challenging market, successfully doubling market share within a year and reversing a declining trend.
*Achieved record-breaking results in shipment sales and market share on three separate occasions.
*Developed a comprehensive Communication Context Strategy, providing clear guidelines for initiatives and ensuring consistency across the region.
*Designed a promotional strategy that increased competitiveness in modern trade and drove customer trials, maximizing ROI with a smaller budget.
*Streamlined team operations by organizing work schedules to improve project management and efficiency.
*Committed to creating data-driven strategies and collaborative processes to deliver impactful marketing results across seven countries in the Balkans.
German Romanian Chamber of CommerceAssistant Marketing
Jul. 2006 - Oct. 2007Marketing Specialist with experience supporting German companies in expanding their presence in Romania through strategic marketing, consultancy, and event management. Focused on driving growth and fostering business connections. Key Highlights:
* Developed and implemented marketing strategies to promote the Chamber’s services and assist German companies in investing, distributing, or sourcing products in Romania.
* Conducted market studies and created tailored marketing concepts to support business development.
* Organized trade fair participation, PR activities, and events to enhance visibility and foster connections.
* Successfully organized matchmaking events for German enterprises, doubling the partner base and generating 30% of the annual revenue target within a single month.
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