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Work Background
sobeUXUser experience expert & founder
Apr. 2018 - Jan. 2025Copenhagen
Pincho Nation DanmarkCo-Owner
Sep. 2017 - Nov. 2023Copenhagen, Capital Region of Denmark, DenmarkOpening up the new concept in Denmark. Doing all from SoMe, development of brand-awareness, employments, staff training, contracts, salary, HR responsibility, service shifts and culture enforcing activities.
Opened 4 restaurants in Denmark.
EyeReplyFounder
Jan. 2013 - Mar. 2018Copenhagen Area, DenmarkEyeReply is a research agency specialized in eye tracking and emerging technologies and methodologies within consumer insight and shopper research. EyeReply's main areas lies within evaluation and optimization of visual communication and user experience. EyeReply has extensive know-how within the consumer understanding areas of emotions, visual attention, buying behavior, decision making, quality perception, user experience among others. EyeReply develops and applies state-of-the-art consumer insight technologies to benefit and advance research within consumer understanding and thereby help their clients to make better decisions, avoid obstacles and reach their goals. EyeReply provides actionable insights on brands, products, websites, apps, packaging, in-store, retail, marketing and advertising.
EYEFACTPartner & Client Director
Mar. 2012 - Dec. 2012Copenhagen Area, Denmark
Ebita ApSResearch Manager
Dec. 2009 - Mar. 2012Research ansvarlig i Ebita med fokus på kvalitative metoder. Herunder Brugertest med eyetracking, fokusgrupper, workshops, etc. Fokuseret metodeudvikling ift. kvalitativ metode i web processer.
Kunde-eksempler: Forbrugerstyrelsen, DR, Udenrigsministeriet, Codan, Danske Bank, BoConcept, Berlingske Media.
Arbejde med websites og mobile-applikationer.
Black Box Global ResearchSenior research executive
Nov. 2008 - Dec. 2009Senior usability ekspert. Intensivt arbejde med kvalitative metoder - brugertest med eyetracking, fokusgrupper, dybdeinterviews, informationsarkitektur. Globalt fokus og udførsel af test i Europa.
Kunde-eksempler: Codan, Vestas, Bibliotek og Medier, Ferrosan, Linak, DR
Ledelsesansvar og styring af daglige aktiviteter.
K67Partner
Oct. 2007 - Dec. 2009Software salg på globalt plan. Ansvarlig for website, salgsaktiviteter og udvikling af produkter
AdviceDigital rådgiver - Brugervenlighed
Dec. 2004 - Sep. 2007Senior rådgiver med speciale i brugervenlighed. Fokus på integration af brugercentreret design i Advice Digitals processer.
Ansvarlig for brugertest - kvalitative og kvantitative. Fokusgrupper, tænke-højt-test, kortsortering for informationsarkitektur.
Frontend projektleder på bl.a. Forsikringsguiden.dk, LD.dk og Medicinpriser.dk
Kunde-eksempler: Erhvervs og byggestyrelsen, Forsikring og Pension, Lægemiddelstyrelsen, PBS, Beskæftigelsesministeriet, Shell.
Grey DigitalBrugervenlighedskonsulent
Jan. 2002 - Jan. 2004Brugervenlighedskonsulent i super-team bestående af Jakob Hancke, Thomas Visby Snitker og Elisabeth Landbo
Danmarks RadioUser experience assistant
Nov. 2000 - May. 2002Ansat i pilotprojekt der skulle integrere brugervenlighed som en fast del af alle udviklingsprocesser i Danmarks Radio. Ansat under udviklingsafdelingen.
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