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Work Background
The Dallas Arboretum & Botanic GardenSenior Director, Membership & Development Operations
Mar. 2023 - Sep. 2024Dallas, Texas, United States
The Dallas Arboretum & Botanic GardenDirector, Membership and Annual Giving
Jul. 2020 - Mar. 2023Dallas, Texas, United StatesImplement strategies and tactical program components that result in renewed and new members for the Dallas Arboretum in order to attain 10% growth in revenue and a programmatic portfolio. Achieved record of 49,000 member households in 2024. Responsible for creating, developing, executing and evaluating membership efforts, include managing membership benefits. Introduced $1,000 Patron Plus level of membership in 2022. Manage and motivate a team of Member Relations Representatives to ensure average monthly target of 400 renewals is met. Identify and create new affinity membership markets including loyalty and referral programs. Responsible for the Annual Fund, comprised of unrestricted gifts that help us carry out our plans and maintain our nationally acclaimed gardens. Work closely with other department heads to create a collaborative membership program that includes a strong renewal system, programs for upgrades, and events for members. Oversee the operation and expansion of members-only event portfolio from 15 events in 2019 to 74 in 2024.
Violet Rose ConsultingPrincipal Consultant
Jan. 2018 - Jan. 2020Dallas/Fort Worth AreaServe as strategic business consultant for a growing number of local Dallas-based companies and non-profit organizations, providing direction to small business owners on how to ignite sales and engagement growth. Propose and execute strategic plans to increase revenue by emphasizing grassroots marketing and creating endemic events to influence consumer buying behaviors. Develop engaging media campaigns that increase reach and brand awareness. Redesign, write copy for and maintain websites. Design marketing materials, including logos, business cards, promotional pieces, in-store artwork and digital newsletters.
Six FlagsDirector, Corporate Alliances
Jan. 2011 - Jan. 2013
Six FlagsManager, Corporate Alliances
Jan. 2010 - Jan. 2011
Six FlagsDirector, Corporate Partnerships
Jan. 2009 - Jan. 2017Dallas/Fort Worth Area- Rapidly promoted multiple times within the organization. - Initiated contact, built relationships and expertly marketed high-value sponsorship deals to major international and Fortune 500 corporations as well as companies at the statewide and local levels.
- Designed, presented and seamlessly executed revenue-generating programs across all media channels (online/social media, TV, radio, print, experiential, outdoor and events). - Winner of multiple sales and operations-based awards throughout my tenure. - Analyzed and reported on results. Provided around-the-clock expertise and support to corporate partners. - Served as liaison between departments to ensure successful integration of programs; Park operations, Food service, Retail, etc. - Led, trained and mentored full-time and seasonal team members for maximum performance and morale. Crafted and implemented SOPs for the department that were later utilized at sister parks.
Six FlagsAccount Executive, Corporate Alliances
Jan. 2009 - Jan. 2010
iHeartMediaMarketing Specialist
Jan. 2008 - Jan. 2009
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