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Work Background
MonetizeMoreDirector Ad Operations
Jul. 2024> Lead a multicultural team managing a $2M+ publisher portfolio (90+ accounts), driving structured execution,
accountability, and performance improvements across regions
> Translate company objectives into actionable initiatives (KPIs, execution plans), aligning Ad Ops performance
with business growth goals
> Built and implemented performance tracking frameworks (e.g., MST) to monitor key metrics, identify risks,
and support data-driven decision-making
> Designed and scaled onboarding, optimization, and retention workflows to ensure consistent execution and
improve operational efficiency
> Drove 30–70% publisher performance improvements by analyzing traffic, demand, and monetization variables
and implementing structured optimization strategies
> Collaborate with Product, Engineering, and Commercial teams to align operational execution with platform
capabilities, resolve integration issues, and support feature adoption
> Establish prioritization frameworks to focus teams on high-impact opportunities, at-risk accounts, and
revenue recovery strategies
> Coach team members on optimization strategy, client communication, and decision-making, improving
execution quality and consistency
MonetizeMoreTeam Manager | Senior Team Manager
Oct. 2018 - Jul. 2024Managed recruitment, training, and development of Ad Optimizers, empowering ownership of client strategies while aligning team tasks with Director/VP goals. Drove client satisfaction and session RPM by implementing tailored ad optimizations and collaborating cross-functionally to resolve challenges. Optimized Processes for Scalability: Redesigned workflows and streamlined support processes for the Traffic Cop Success Team to enhance efficiency and adaptability, ensuring seamless customer management for Starter publishers and supporting product growth. Performance-Driven Leadership: Monitored KPIs (client metrics, team efficiency) to identify gaps, delivering data-backed reports and actionable insights to stakeholders. Spearheaded corrective actions and individualized coaching plans to elevate team output and professional growth. Cultivated Collaborative Culture: Fostered a client-centric, improvement-focused environment through open communication, skill documentation, and best-practice sharing, ensuring alignment with company-wide objectives and industry trends.
MonetizeMoreAd Implementer | Ad Optimizer
May. 2015 - Oct. 2018Campaign Management - Managed diverse publisher advertising campaigns, boosting website performance and surpassing revenue targets. Communication and Operations - Oversaw publisher communications, including kick-off calls, monthly reviews, and addressing ad ops matters, ensuring seamless collaboration. Ad Inventory Analysis and Optimization - Analyzed publisher ad inventory, identifying top-performing ad units and implementing strategic changes to enhance performance.
via OdeskData Entry Specialist
Aug. 2012 - Oct. 2012
University of San AgustinClinical instructor
Jun. 2008 - Oct. 2010
Iloilo Mission HospitalOperating room nurse
Oct. 2005 - Jun. 2008
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