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Work Background
MonetizeMoreDirector Ad Operations
Jul. 2024Directed a high-performing team in developing and executing ad optimization strategies, ensuring client satisfaction and revenue growth through tailored solutions, performance analysis (KPIs, RPM), and cross-functional collaboration to align with organizational goals. Cultivated a collaborative team culture focused on professional development and operational efficiency. Assisted in programmatic partner contracts and agreements across Latin America, securing favorable terms and unlocking new business opportunities. Leveraged market trends and data insights to innovate ad performance solutions, directly contributing to client retention and profitability. Optimized Cross-Functional Execution: Partnered with product, sales, and analytics teams to refine workflows, test new ad tech features, and address client needs. Delivered actionable insights to stakeholders, balancing regional market demands with global company objectives. Translated VP-level objectives into actionable workflows, aligning team goals with company-wide KPIs to deliver 30% annual revenue growth for assigned publishers.
MonetizeMoreTeam Manager | Senior Team Manager
Oct. 2018 - Jul. 2024Managed recruitment, training, and development of Ad Optimizers, empowering ownership of client strategies while aligning team tasks with Director/VP goals. Drove client satisfaction and session RPM by implementing tailored ad optimizations and collaborating cross-functionally to resolve challenges. Optimized Processes for Scalability: Redesigned workflows and streamlined support processes for the Traffic Cop Success Team to enhance efficiency and adaptability, ensuring seamless customer management for Starter publishers and supporting product growth. Performance-Driven Leadership: Monitored KPIs (client metrics, team efficiency) to identify gaps, delivering data-backed reports and actionable insights to stakeholders. Spearheaded corrective actions and individualized coaching plans to elevate team output and professional growth. Cultivated Collaborative Culture: Fostered a client-centric, improvement-focused environment through open communication, skill documentation, and best-practice sharing, ensuring alignment with company-wide objectives and industry trends.
MonetizeMoreAd Implementer | Ad Optimizer
May. 2015 - Oct. 2018Campaign Management - Managed diverse publisher advertising campaigns, boosting website performance and surpassing revenue targets. Communication and Operations - Oversaw publisher communications, including kick-off calls, monthly reviews, and addressing ad ops matters, ensuring seamless collaboration. Ad Inventory Analysis and Optimization - Analyzed publisher ad inventory, identifying top-performing ad units and implementing strategic changes to enhance performance.
via OdeskData Entry Specialist
Aug. 2012 - Oct. 2012
University of San AgustinClinical instructor
Jun. 2008 - Oct. 2010
Iloilo Mission HospitalOperating room nurse
Oct. 2005 - Jun. 2008
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