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Work Background
Magic Friday Productions LLCOwner/Operator
Dec. 2023Morrisville, Pennsylvania, United States
RevHealthGroup Art Supervisor
Oct. 2022 - Jun. 2023United States• Launch and post-launch efforts with a consistent voice and look for specialty pharmaceutical brands and corporate pharma across digital, video, print and social
• Mentored junior artists, managed team workloads, managed studio development and
vendors for jaw-dropping results under tight deadlines - we literally made magic happen in digital, print, video, and trade show environments!
MRMAssociate Creative Director, Art
Dec. 2021 - Sep. 2022Princeton, New Jersey, United States
MRMSenior Art Director
Feb. 2018 - Dec. 2021Princeton, New Jersey• Client-facing, art and creative direction for multiple brands across multiple disciplines including web, video, print, and social media.
• Coordinate and direct studio and freelance artists, ensuring quality execution and met timelines
• User experience direction, content planning and coordination, as well as research into emerging fields such as AR, VR, livestreaming, and social applications.
• Respiratory (COPD, asthma), vaccines (pediatric, shingles, meningitis) category experience.
LevLane AdvertisingAssociate Creative Director, Life Sciences
Sep. 2017 - Feb. 2018Philadelphia, Pennsylvania• Brand launch lead alongside the ACD, Copy for pharmaceutical products in contraception and pain management categories • Led art directors and freelancers developing and executing on-strategy visual concepts supporting larger brand initiatives • Provided digital best practices guidance and process development for the creative team and the company at large
FreelanceCreative/Art Director, UX, Brand Integration
May. 2016Greater Philadelphia and New York areasClients: MRM//McCann, Navicor, MarketSmith, Ski Barn, MoneyMart, LOXO Oncology, Incyte, ROI-NJ • I boost the capabilities of creative departments who need clear thinking, exceptional design, UX support, and a fresh perspective on brands that need to be taken to the next step
• Direct creative support for local businesses needing design, social media, and video
Pinnacle Health Communications, an Aventria CompanySenior Digital Art Director
Apr. 2014 - Apr. 2016Doylestown, PAClients: Janssen, Otsuka, BMS, Novartis, Novo Nordisk, Walgreens • Lead art director for an entire book of business which consisted of digital, print, and video projects. Oversaw strategy and execution of all digital projects, companywide. Assisted other teams as needed. • Won new business in incremental growth and pitches by conceptualizing and presenting innovative tactics strategies and omnichannel integration • Introduced a cross-training and mentoring program that diversified the skillsets of the creative team and ensured the accounts and sales staff were equipped with digital knowledge
Harte HanksSenior Interactive Designer
Mar. 2008 - Jan. 2014Yardley, PennsylvaniaClients: BMW, Mercedes Benz, Mini, EA, Disney, Hyundai, Comcast, A.C. Moore, Sony, Samsung, Allergan, Merck, Abbott Nutrition, First Tennessee Bank, Blue Cross Blue Shield, River City Casinos, Silverseas, USPS, IRS. • Designed and directed award-winning campaigns for pharmaceutical, automotive, consumer, healthcare, and finance clients, which yielded significant repeat business • Partnered with other artists and writers to collaboratively tackle large projects that required many hands. Served in any capacity necessary to complete the work with excellence. • Instrumental in solving new technical design challenges, creating efficiencies, and shaping and documenting many of the creative department's digital processes
Redz InternationalDesigner
Oct. 2003 - Feb. 2008Medford, NJ• Effectively, the in-house Creative Director, a one-person marketing and product development team. Planned, produced, and designed annual refreshes of their entire product line, print ads, retail signage, website, and social marketing. • Rebranded and helped reposition the company, which was in the midst of leadership change. This positioned Redz for stratospheric annual growth year-over-year. • Brought many disciplines in-house, such as overseas sourcing and photography, which made money available to invest back into product research and development
GlobalFitArt Director
Nov. 2002 - Oct. 2003• Marketed GlobalFit’s services via printed posters, handouts, and extensive e-mail campaigns
• Created and maintained company website
• Collaborated on rebrand on the company with senior staff and brand agency
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