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Work Background
The Freedom EraGlobal Marketing Manager
Aug. 2024WorldwideResponsible for high-level brand positioning, strategic messaging, and audience engagement for The Freedom Era, a project of the Freedom Evolution Community. Crafting emotionally resonant, disruptive, and conversion-driven marketing campaigns that align with the vision of empowering entrepreneurs through financial freedom and personal transformation. Key Responsibilities:
Strategy Development
- Developing comprehensive marketing plans to drive brand awareness, lead generation, and member retention.
- Conducting market research to identify trends, customer needs, and competitive positioning.
- Defining and analysing target audience segments to tailor marketing efforts effectively. Campaign Management
- Planning, developing, and executing multi-channel digital marketing and event-based campaigns.
- Overseeing content creation across social media, blogs, email newsletters, platforms, and websites. Brand Management
- Maintaining and enhancing the company’s brand image and voice, ensuring consistency across all marketing materials.
- Implementing strategies to strengthen brand positioning in the market. Digital Marketing
- Managing SEO and SEM strategies to increase website traffic and search rankings.
- Overseeing social media strategy, content creation, and community engagement across platforms.
- Developing and managing email marketing campaigns, including automation, newsletters, and promotions. Analytics and Reporting
- Monitoring and analysing marketing performance using analytics tools.
- Preparing reports and presentations on marketing activities, performance, and outcomes. Team Leadership & Collaboration
- Leading and mentoring the marketing team, providing guidance and professional development.
- Collaborating with sales, member support, and product development teams to align marketing strategies with business objectives. Budget Management
- Developing and managing marketing budget to maximise ROI.
- Monitoring expenditures and optimising campaign spend.
Mannzilo Pty LtdBrand Marketing & PR Director
Mar. 2024 - Apr. 2024Brisbane, Queensland, Australia
The Fitting Room on EdwardBrand Marketing & PR Director
Mar. 2024 - Apr. 2024Brisbane, Queensland, Australia
Starfire Diamond JewelleryBrand Marketing & PR Director
Mar. 2024 - Apr. 2024Brisbane, Queensland, Australia
Place Estate AgentsMarketing & Prospecting Manager
Mar. 2022 - Mar. 2024Brisbane, Queensland, Australia
DuBois Consulting Pty LtdPersonal & Corporate Consultant | Behavioural Change & Relationship Expert
Jun. 2021Brisbane, Queensland, AustraliaTransforming Behaviour, Relationships & Leadership for High-Achieving Individuals and Businesses
True success isn’t just about wealth or professional achievements - it’s about the quality of your relationships, the clarity of your decisions, and the way you lead. As a Behavioural Change & Relationships Expert and Master Practitioner of NLP, Time Line Therapy®️, and Hypnotherapy, I work with high-achieving individuals and businesses to dismantle unconscious patterns that sabotage connection, leadership, and long-term success. For individuals, I guide leaders beyond the isolation of wealth, breaking down barriers to intimacy and fostering genuine relationships - free from guilt, fear, and transactional expectations. I help you transcend superficial connections and cultivate deeply fulfilling relationships where you are valued for who you truly are. For businesses and corporate teams, I provide high-impact neurological interventions to rewire limiting behaviours, enhance emotional intelligence, and align personal fulfilment with professional excellence. The result? Stronger leadership, better decision-making, and a more resilient, high-performing culture. When leaders transform internally, they elevate everything around them - their relationships, their businesses, and their legacy. If you're ready to shift, send me a private message.
O'Neill Estate AgentsSales Associate
Mar. 2021 - Feb. 2022Brisbane, Queensland, Australia
Hinterland HouseBusiness Development & Marketing Consultant / Interior Designer
Nov. 2019 - Apr. 2021Byron Bay, New South Wales, AustraliaAdvising on business development and marketing of property by providing guidance on promotional strategy.
Providing design inspiration and operational management for internal renovations of property. Managing CRM and directing strategy and graphic representation for social media posts, digital media and advertising and various other marketing collateral.
Mobile Kitchens Pty LtdBuisness Development & Marketing Consultant
Sep. 2019 - Mar. 2021Banyo, Queensland, AustraliaProviding guidance on overall business development strategy and implementation, whilst directing strategy and graphic representation of social media posts, digital media and advertising and various other marketing collateral
THE WORD AGENCYFounder & Director - Customer Experience Specialist, Branding Consultant & Copywriter
Jul. 2019 - Jun. 2022Brisbane, Australia- CX, Brand & Corporate Image Consultancy - Providing strategic direction, customer experience and brand communications consultancy spanning media, marketing, stakeholder influence and day to day operations. - Content Design - providing focused creativity in the form of: social media posts, advertorials, product descriptions, asset profiles and representations, press releases, speeches, blog posts, events, promotional collateral, professional biographies and CV’s, corporate documentation, technical reporting, email auto-responder sequences, sales letters, tender documentation, awards submissions, capability statements - Creative Copywriting - providing targeted content and an unencumbered love of words, knowing what to say, how to say it and who to say it to in order to convey the value of the business to their clientele - Website Development - pinpointing what matters to customers, as a consumer and optimizing client websites to exemplify their offer to the market in a manner an audience will recognize and respond to. - Education & Client Communication - Empowering employees to avoid communication faux-pas and improve digital credibility in transactional communications - SEO & Technical Writing - providing accredited search engine optimization skills to website copy, ensuring strong visibility and quality of return in searches run by potential customers - EBooks & Ghost-writing - Supporting the project with critical path management, planning of pages, interviewing subjects, meeting with publishers and creating content to captivate an audience and optimize sales
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