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Work Background
GenX Pole ArtsFounder and CEO
Jun. 2024United StatesFounded GenX Pole Arts to empower individuals over 40 through expressive movement and fitness, combining pole arts, wellness, and community-building.
• Designed and launched comprehensive programs, including the flagship 120-Day beginner pole program and the 15-day pole dance challenge, featuring experienced coaching, interactive Zoom sessions, workbooks, and exclusive retreats.
• Built a vibrant community of like-minded individuals through in-person events and an online members-only platform, fostering confidence, connection, and continuous learning.
• Leveraged personal transformation through pole arts to inspire others, drawing from a competitive career that includes multiple placements in Pole Sport Organization events and ongoing training for advanced competitions.
• Expanded the brand’s offerings to include competition coaching, performance readiness plans, and holistic wellness initiatives informed by credentials as a Registered Yoga Teacher and Certified Personal Trainer.
• Spearheaded initiatives promoting mental and physical strength, self-discovery, and the celebration of movement at any age, demonstrating that "age is nothing but a number."
• Transitioned into pole arts after a 20-year career in advertising and marketing, including 10 years in C-level roles at global agencies, transforming personal challenges into a thriving business.
• Producer of the theatrical show Mt (P) Olympus and co-owner of Ladies of Leisure event production company, further advancing the pole arts community.
• Active contributor to the broader fitness and arts space, serving as lead recruiter for The Secret Pole Dance Studio competition team and as a board member of Inked Crisis Support.
BrandActiveChief Marketing Officer
Nov. 2023 - Mar. 2024Toronto, Ontario, CanadaAs the Chief Marketing Officer at BrandActive, I transformed our marketing and growth strategies by leveraging data and business intelligence insights, positioning the company for future scaling. I also integrated business development processes while bridging Sales, Marketing, and Delivery teams to refine our growth strategy and planning. Moreover, I transitioned our marketing and sales operations to a fully integrated CRM platform, including full-funnel, cross-channel media, prospect development, and ideal customer profiling. Key Accomlishments
• Produced 12 podcast episodes, three webinars, and 24 thought-leadership articles by introducing branded content marketing products.
• Drove successful go-to-market launches for two new service lines by
implementing PR, content, sales collateral, and internal training.
• Boosted team efficiency by reorganizing the growth team structure, MQL/SQL/SOW workflow, KPIs, and RACI.
• Accelerated business growth by training delivery teams on marketing best practices and collaboration.
• Spearheaded multi-channel marketing campaigns to elevate brand messaging and positioning.
BrandActiveVice President Client Solutions
Dec. 2022 - Nov. 2023Toronto, Ontario, CanadaIn this role as the Vice President of Client Solutions, I led a team of client solutions specialists, which included sales, operations, and marketing personnel, while overseeing the growth of new client projects across diverse industries. I also designed and executed comprehensive client engagement strategies to enhance the sales and onboarding process. Additionally, I oversaw high-profile accounts, provided strategic guidance, and ensured alignment with client business goals. Key Achievements:
• Drove the development and optimization of sales and marketing strategies to improve new business results and maximize new client revenue.
• Streamlined project execution by collaborating with cross-functional
teams, including marketing, sales, and operations.
• Conducted market analysis to identify emerging trends and opportunities for client growth.
• Enhanced service delivery and client experience by leading the adoption of innovative CRM and workflow technologies.
NP DigitalVice President of Strategy
Aug. 2021 - Dec. 2022San Diego County, California, United StatesAt NP Digital, I piloted strategic cross-channel initiatives across multiple agency accounts to enhance client satisfaction and drive revenue growth. I delivered expert consultation to C-level clients on media and marketing
strategies, focusing on e-commerce, hybrid shopping, and digital marketing growth. In addition to that, I also administered the strategic planning process,
including setting goals, defining key performance indicators, and monitoring progress. Key Successes:
• Steered agency planning, growth strategies, and guided decision-making processes by leveraging industry insights.
• Bolstered operational efficiency by streamlining internal strategic planning and media buying processes.
• Established and nurtured key strategic partnerships to expand market reach and client base.
Canvas WorldwideVice President, Search & Social Media
Jan. 2019 - Aug. 2021Greater Los Angeles AreaDuring my tenure as the Vice President and Group Director of Search and Social Media, I directed the end-to-end oversight of the Paid Search and Social Media division while overseeing a $100M+ annual media budget and a team of 30+ for high-profile Fortune 100 clients across Automotive, CPG, Entertainment, Beverage, and Financial sectors. I also developed and implemented standardized service offerings, processes, and best practices to improve client experiences. I cultivated strategic partnerships with major platforms like Google,
Facebook, Instagram, Microsoft, Verizon, Twitter, Snap, TikTok, Amazon, 4C/Mediaocean, Kenshoo, and Marin. Key Contributions:
• Sustained high levels of client satisfaction through senior-level
engagements and consultation on digital media strategies.
• Negotiated and secured partnerships with major platforms, including Google, Facebook, and Amazon to enhance service offerings.
• Aligned brand vision and drove digital media strategy by collaborating with Brand C-suite and Creative stakeholders.
• Contributed to new business development initiatives by consulting on pitches and engaging new clients.
• Streamlined staff utilization, balanced client demands, and team capacity to boost staff morale and reduce turnover.
• Accelerated business and agency growth by establishing executive-level client relationships.
• Boosted client revenue by +200% while leading award-winning digital
strategies and instituting best practices within an integrated performance
Resolution MediaVice President, Managing Director West
Jul. 2012 - Dec. 2014Greater Los Angeles AreaWhile serving as a Vice President Managing Director, West I secured major accounts and onboarded teams for brands such as Apple, Activision, Nike, Skype, Nest, Logitech, Texas Instruments, Electronic Arts, and NBC
Universal, generating +$15M annual revenue. I developed digital media plans for senior brand teams focusing on e-
commerce, audience acquisition, growth, B2B, tune-in, and lead generation. Notable Successes:
• Led cross-functional initiatives while serving as a Strategic Media Lead and Business Operations Lead for the West Coast division.
• Achieved +500% growth across Playa Vista, DTLA, and San Francisco offices by designing and implementing strategic business plans.
• Established three new offices in California by identifying real estate needs and collaborating with facilities teams.
• Refined financial performance and improved profitability by managing a
regional budget of +$5M.
• Recruited and trained a West Coast team while expanding the workforce from three to 75+ across three offices in three years.
• Increased client acquisition by conducting market research and
establishing the groundwork for opening the Southwest regional office in Dallas.
Resolution MediaSenior Vice President, Managing Director Business Development
Jun. 2011 - Jun. 2018Greater Los Angeles AreaSpearheaded global business development initiatives to drive revenue growth and expand market presence across multiple regions. Developed and executed business development strategies aligned with company goals and market trends. Led a high-performing team of five professionals across three time zones to foster team collaboration and achieve business development objectives. Key Accomplishments:
● Teamed with executive leadership to formulate and implement go-to-market strategies for new services and solutions.
● Secured +$15M annual revenue by delivering strategic pitches and acquiring high-value clients.
● Amplified market penetration and expansion by overseeing strategic growth planning and execution.
● Optimized costs and improved profit margins by managing a $3M+ annual budget. ● Streamlined organizational operations and client acquisition by developing and implementing business development strategies.
● Increased year-over-year revenue by 300% over five years while opening and developing three new markets.
Resolution MediaDirector, Client Strategy & Development
Mar. 2010 - Jul. 2011New York, New York, United StatesAs the Director, Client Strategy and Development, I steered the development and implementation of Paid Search, SEO, and Social Media strategies to drive digital engagement for Fortune 500 clients. I collaborated with senior brand teams to refine audience and digital media
strategies. I recruited, trained, and managed a team of 10 high-performing professionals
to foster an environment of team collaboration and success. Notable Contributions:
• Drove revenue growth by expanding existing accounts and pitching new
business opportunities, collaborating with cross-agency and cross-functional
teams, including BBDO, Pathway, OMD, PHD, RAPP, and DDB.
• Increased partnership engagements by establishing robust relationships
with industry partners, platforms, and technology representatives while
formulating growth plans by collaborating with Google, Yahoo, and Microsoft.
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