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Work Background
EmakaseCo-founder, Product Experience Expert
Apr. 2022Ho Chi Minh City, VietnamI am Co-founder and Product Experience Expert at Emakase, a boutique consulting firm dedicated to empowering startups. We specialize in assisting startups with fundraising, business management consulting, and offering a robust business acceleration program. My role involves consulting startups on enhancing their product experience as well as mentoring startups through our business acceleration program, guiding them towards sustainable growth and success in the competitive startup ecosystem. Our experts are C-level executives and former employees from: VIISA, Startup Vietnam Foundation, HSBC, Standard Chartered, ACB, O-I BJC Vietnam, Hiip, UNIBEN, PNA Consulting, Talentnet - Mercer, Sabeco Group, Him Lam Group, Duane Morris Law, Vilaf.
CodesphereUX Lead
Nov. 2021 - Jan. 2025GermanyAs a UX Lead, I specialize in crafting user personas and mapping their journeys, developing user flows and wireframes, and establishing a comprehensive design system. My role encompasses creating prototypes, conducting usability testing, and effectively demonstrating product designs to optimize the user experience. Achievements: * Redesigned and transformed the product's customer journey and user flow, enhancing user experience and interaction.
* Contributed to the development of a robust design system, streamlining frontend updates, and improving development efficiency.
Bear PlusFounder, Head of UX Design
Jan. 2016Sydney, Singapore, Saigon🐻 Panic Bear is now renamed to Bear Plus 🐻 After several years as an independent UX consultant, where I honed my design skills through diverse projects and self-directed learning, I co-founded Bear Plus, an award-winning digital agency. Specializing in design and development, we transform visions into impactful digital products, supporting businesses and startups worldwide. From our beginnings in Australia, we've successfully expanded our presence to Vietnam, Singapore, Germany, and the US, consistently driving substantial results and setting new benchmarks in the UX landscape. 🏆 Our Awards:
- Awwwards: Site of the Day Award, Developer Excellence Award, Honourable Mention Award - FWA: FWA of the Day Award
- Cssdesignawards: Website Of The Day Awards and 20 other awards ✨ Winning website:
https://cargokite.com/
https://www.kanaknaturals.com/
https://valentincheval.design/
https://rotimatic.com/
https://www.caskexchange.com/ ❤️ Brilliant brands we have worked with: BCG, FAYBL, MYOB, IAG, Macquarie University, Rotimatic, Colmeia, NRMA, Nine, Tomsoft, Mira Asset, CaskX, Mission+, Esgtech, Finblox, TAPTAP, Smartup, ACB, ShareCover, RollinCar Insurance, Nine, Vinhomes, Novaland, Vespa, Visa, Asus,
City Pass GuideDigital Experience Lead
Jan. 2014 - Mar. 2015Ho Chi Minh City, VietnamIn my role as the Digital Experience Lead, I was instrumental in developing and managing a prominent travel website, focusing on content development and optimizing user experience. My responsibilities included: - Leading an international team of writers and marketers based in Vietnam, ensuring cohesive and engaging content production.
- Strategizing and overseeing the digital plan, managing both social media and website content to maximize online presence and engagement.
- Designing for digital multiplatforms, ensuring a seamless and user-friendly experience across all devices.
- Managing the production process of City Pass's main products, including the Saigon/Hanoi Guidebook and Coastal Guidebook, where I contributed as a co-writer and co-editor, enhancing the quality and reach of these key publications
Young & RubicamCreative Executive
Feb. 2012 - Feb. 2013Ho Chi Minh City, VietnamY&R is a leading global marketing communications company, with more than 189 offices in 90+ countries. Our job is to Resist the Usual – the mission Y&R was founded in 1923. We operate as a global boutique; our agencies have the authenticity of their local markets and are empowered to be the best in their market. And at the same time, are unified globally by shared values, resources, and talent. Y&R is a member of WPP, the world’s largest communications services group.
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