Rotonics ManufacturingCorporate Marketing Manager
Aug. 2006 - Mar. 2012Indianapolis, Indiana AreaRotational molder engaging in the research, engineering, design and manufacturing of plastic products. The company served the dredging, construction, mining, aggregate, gravel, folding carton, corrugated, refuse and flexible packaging industries. - Directed marketing efforts and organization by driving the strategic planning and execution of all marketing platforms nationwide. Built and managed fiscal oversights for multiple divisions marketing budgets.
- Organized, developed, and supported market focused initiatives to increase sales (gross profit increase of 6%+ between 2010-2011)
- Helped manage regional prospects in separate product lines
- Negotiated pricing with outside vendors (33% savings)
- Maintained #1 Google search placement for 5 years
- Managed a department with 2 direct reports
- Developed and directed the international event marketing strategy of 15-20 trade shows yearly. - Managed the strategy and implementation of brand building campaigns. Designed and developed 10+ different product lineโs marketing materials.
- Designed, developed and maintained a minimum of 6 different websites
- Developed new design portfolio to incorporate different brands under one name