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Work Background
Village GourmetBrand Manager
May. 2022New York, New York, United States• Led development and execution of integrated marketing strategies and associated budgets for 3 sausage brands including digital and social media campaigns, OOH advertising, event execution, and shopper marketing.
• Directed the development and refinement of brand assets and ensured consistent brand identity across all brands in a range of channels including in-store grocery, online D2C, and foodservice presence.
• Collaborated with cross-functional teams including sales, operations, logistics, and R&D to align on brand vision, coordinate new product launches, and manage supply chain volume forecasts.
• Conducted regular data analysis using a wide range of sources including IRI/Nielsen data, consumer data, and media and brand engagement data, and acted as the category manager across all 5 brands. • Managed team of 3 brand ambassadors and 2 sales/marketing support reps and trained on brands.
BeiersdorfAssociate Brand Manager, Eucerin Sun
Mar. 2021 - Jun. 2022• Operationalize strategic launch initiatives to bring a global sun care sub-brand to the US, including consumer research, development of new packaging and marketing copy, and management of creative assets for in-store displays and digital presence on website, social media, and Amazon. • Produce, analyze, and present weekly sales data reports on competitive brands and the broader sun care market with data from syndicated platforms including IRI and Nielsen. • Own P&L and manage a launch budget by performing all tasks associated with the brand’s finances including opening P.O.s and working with procurement and legal on SOWs. • Collaborate with sales team to present the brand business case and points of difference to retailers during line reviews to sell the product line across grocery, mass, and drug channels.
Procter & GambleBrand Management MBA Intern, Head & Shoulders
May. 2020 - Aug. 2020• Presented strategic recommendations to increase the brand’s HHP w/ Gen Z consumers by 500K new households based on retail strategy and developing new formulas with cleaner ingredients.
• Performed consumer research and wrote corresponding media briefs to lead agencies in crafting appropriate messaging for creative assets aimed at reaching an audience of 5 million viewers. • Collaborated with cross-functional teams including R&D and Sales to propose an innovative sub-brand launch in all 10,000 US stores of a partner retailer in 2022.
UNC Kenan-Flagler Business SchoolMBA Candidate
Jul. 2019 - May. 2021Chapel Hill, NC
SekoyiaMarketing Associate
Jan. 2019 - Dec. 2020Washington D.C. Metro Area• Spearheaded branding, marketing, and social media projects to drive engagement with community of 1000+ potential new customers and 100+ returning subscribers
• Performed market research to determine value of eco-friendly products, sustainability brands, and $2 billion “subscription box” industry in order to better market services to target customers
• Evaluated and reviewed business plan pitches to angel and impact investors and company outreach to industry leaders and influencers
• Managed team of 4 interns and led content creation for blog posts, product reviews, and weekly newsletters focused on renewable energy and sustainable lifestyle choices
FiscalNoteSales Marketing Account Executive
Jan. 2018 - Dec. 2019Washington D.C. Metro Area• Sales and marketing executive responsible for entire sales cycle including lead generation, relationship building, and on-site presentations for growing tech startup
• Consulted on best practices in global issues and risk management for C-Suite level government affairs executives and corporate lobbyists for Fortune 500 companies
• Collaborated with marketing and product teams to develop comprehensive marketing approaches and strategic positioning leading to a dramatic increase in product attachment within target market
Atlantic MediaSenior Sales & Marketing Manager - National Journal Brand
May. 2014 - Dec. 2018• Business development role selling media and consulting services directly to VPs of corporate government affairs offices, large trade associations, lobbying firms, and public affairs/public relations firms. • Responsible for selling to a territory with the highest lobbying spend per year ($1mil+) and managing these accounts with a consultative approach throughout a sales cycle of roughly 2-6 months.
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