Village GourmetBrand Manager
May. 2022New York, New York, United States• Led development and execution of integrated marketing strategies and associated budgets for 3 sausage brands including digital and social media campaigns, OOH advertising, event execution, and shopper marketing.
• Directed the development and refinement of brand assets and ensured consistent brand identity across all brands in a range of channels including in-store grocery, online D2C, and foodservice presence.
• Collaborated with cross-functional teams including sales, operations, logistics, and R&D to align on brand vision, coordinate new product launches, and manage supply chain volume forecasts.
• Conducted regular data analysis using a wide range of sources including IRI/Nielsen data, consumer data, and media and brand engagement data, and acted as the category manager across all 5 brands. • Managed team of 3 brand ambassadors and 2 sales/marketing support reps and trained on brands.