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Work Background
GetnetGlobal Design Manager
Mar. 2024São Paulo, BrasilResponsible for blending design methodologies with business strategy to innovate payment solutions and ensuring customer-centric development throughout a User Research and Service Design team. Activities: . Define and implement a research strategy that aligns with the organization's overall goals, focusing on understanding user needs, market trends, and emerging technologies;
. Oversee the design and refinement of services to ensure they meet user expectations and business objectives efficiently;
. Manage and lead a team of researchers and service designers, setting clear goals, providing guidance, and ensuring professional development;
. Develop comprehensive customer journey maps that detail all touchpoints and interactions with the service;
. Prototype new service concepts and iterate based on feedback to refine these ideas before full-scale implementation;
. Work closely with other departments, such as product development, marketing, and operations, to ensure that the service design is integrated and implemented effectively;
. Continuously monitor the performance of services using key metrics and user feedback to identify areas for improvement;
. Foster an environment of innovation within the team, encouraging creative approaches to problem-solving and service enhancement;
. Maintain clear and effective communication channels within the team and with external stakeholders to ensure all parties are aligned with the service vision and updates;
. Ensure detailed documentation of research findings and design processes is maintained for internal use and compliance purposes.
Getnet BrasilDesign and Customer Experience Manager
Aug. 2021 - Mar. 2024Sao Paulo, SP - BrazilResponsible for structuring an Experience Design team composed of a core team of Consumer Insights, Customer Experience, Product Design, and DesignOps. With this structuring, we work on the constant analysis of the company's customers and non-customers, bringing market intelligence to the construction of services with a 360-degree view of the company and materializing customer experiences through our relationship channels. Activities: . Analysis of the national and global market and mapping of behavioral trends; . Conception of new products and solutions; . Definition of go-to-market strategies for value-added products and services;
. Maintaining brand monitoring, presenting results to C-level and VP boards along with a recommendation plan integrated with the business strategy;
. Administrative and technical management of an internal team and external resources; . Dissemination of Design culture and experimentation within the company; . Implementation of innovation processes for the creation, validation of hypotheses, and acceptance of new products in the national market; . Mentoring employees for professional development within and outside Getnet; . Participation in the digital and cultural transformation of the company.
Chazz São PauloStrategic Design Leader
Apr. 2021 - Aug. 2021Sao Paulo, SP - BrazilResponsible for creating new business strategies, client prospecting, and leading strategic design projects at Chazz, the innovation studio within the NTT Data group.
ShopbanxProduct Marketing Manager
Jul. 2020 - Apr. 2021Sao Paulo, SP - BrazilResponsible for creating the products and brand experience, consumer and employee experience, and marketing initiatives at Shopbanx, a digital financial products and services company with a local presence in all regions of Brazil, supporting the Brazilian entrepreneur in its digital transformation process. Activities: . Construction and maintenance of the Shopbanx brand and how it impacts internal culture and customer care; . Strategic planning and design for the brand's products and services; . Definition of social media communication strategy, offline campaigns, and development of physical spaces for customer relationships and prospecting;
. Monitoring our customer's journey, increasing acquisition and engagement with our brand.
Raizen CombProduct Design and Experience Coordinator
Oct. 2019 - Jun. 2020Sao Paulo, SP - BrazilProduct and experience design coordinator at Shell Brazil focused on redefining the customer journey through digital solutions and providing new usability for management and customer engagement tools. Activities:
. Strategic planning and conception of Shell Brasil's digital, motivational, and B2B and B2C products and services;
. Construction and analysis of the customer's journey in the gas stations, indicators, metrics, behaviors, and flows;
. Analysis of trends and social, cultural, and consumer behavior;
. Selection and management, technical and administrative, of the UI/UX team;
. Facilitation of Design Thinking processes;
RaízenProduct Design Lead
May. 2017 - Oct. 2019São Paulo, BrazilProduct Design Leader in Shell Box App redesign, from concept to implementation. Responsible for data collection, interviews, and research that defined the new experience and user interface (UX / UI) on their B2B and B2C platforms. Activities: . Real-time in-app content management and digital campaigns for B2B, B2C, and app stores;
. Planning and designing digital products and services for B2B and B2C clients of Shell Brazil;
. Creation and analysis of the online and offline consumer's journey, KPIs, and behaviors to identify opportunities; . Maintenance of the Shell Box brand in online and offline media;
. Analysis of trends and social, cultural, and consumer behaviors; . Recruitment and management of the UX/UI team; . Facilitation of design thinking processes.
Outsight 2019Producer
Aug. 2016 - May. 2017São Paulo, BrazilEducational project that seeks to discuss aspects of the world and daily life that are undergoing a deep and accelerated process of transformation. An event of behavioral trends, both for the individual and the industry. Activities: . Outsight Planning and Execution: schedule of editions, adaptation of content for corporate training, curatorship of professionals and subjects, promotion and sale of tickets . Budget and investment management for each edition; . Curation and setting of spaces; . Partnership mapping and negotiation.
SpringpointCreative Coordinator
Sep. 2015 - May. 2017Sao Paulo, SP - BrazilFocus on developing projects following new and non-bureaucratic methodologies, proving very attractive for startups and large companies that sought innovation and change in their creation process. Main clients: Mercado Livre, Banco Neon, AMA Waters, Grupo Agtal, Atacado.com, Bauducco and Chocolates Pan. Activities: . Empathy Maps, customer and user journeys, and design thinking methods to identify opportunities and solutions; . Agile Prototyping and Sprint dynamics; . Creation of Brands and Brand Guides, Packaging, Point of Sale Materials and Interfaces; . Graphic accompaniment; . Art direction for online and offline communication.
FutureBrandSPDesigner
Jan. 2015 - Jul. 2015Sao Paulo, SP - BrazilFocus on developing brand and identity projects, package design and map market opportunities for Nestlé, Hypermarcas, Oi, Senac, Cultura Inglesa and Decorglass. Activities: . Benchmarking . Customer journey mapping;
. Development of Brands and Brand Guides; . Package Design; . POS Design; . Graphic accompaniment; . Art direction for online and offline communication.
FutureBrandSPFreelancer Designer
Aug. 2014 - Dec. 2014Sao Paulo, SP - BrazilFocus on developing brand and identity projects, package design and map market opportunities for Nestlé, Hypermarcas, Oi, Senac, Cultura Inglesa and Decorglass. Activities: . Benchmarking . Customer journey mapping;
. Development of Brands and Brand Guides; . Package Design; . POS Design; . Graphic accompaniment; . Art direction for online and offline communication.
FreelancerDesigner
Mar. 2014 - Dec. 2014São Paulo e Região, BrasilBranding, visual design, packaging, editorial, UI and art direction.
Inspira DesignDesigner
Mar. 2012 - Mar. 2014Sao Paulo, SP - BrazilGraphic design specialist for the creation of packaging, point-of-sale materials (POS), branding, visual identities, and promotional campaigns for companies such as Allergan, Yakult, Bauducco, Diageo, Polenghi, and Objetivo Guarulhos.
SynJunior Designer
Jan. 2012 - Mar. 2012Sao Paulo, SP - BrazilGraphic designer focus on communication, strategy, and promotion for the real estate market, creating materials such as brochures, flyers, invitations, banners, uniforms, stands, and all the graphic and digital support for fairs and signs.
BauduccoArt Assistant
Jan. 2009 - Dec. 2011Sao Paulo, SP - BrazilCreation of point-of-sale materials, packaging, physical and digital mockups, monitoring and assistance to suppliers (printers, agencies, and photographers), organization of all internal workflow, analysis, and approval of artwork.
Vallilo Gráfica e EditoraInternship
Jul. 2008 - Dec. 2008Sao Paulo, SP - BrazilGraphic design internship, with active participation in the entire material creation process, from pre-press to post-printing, including proof analysis, file finalization, creation of promotional materials, file analysis, correction, client database organization, and communication with third-party vendors.
Editora Didática PaulistaInternship
May. 2007 - Jun. 2008Sao Paulo, SP - BrazilGraphic design internship, working on creating educational and supplementary materials, including book layout, cover design, and illustrations, as well as developing promotional materials such as brochures, banners, and catalogs.
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