The Weather ChannelExecutive Producer, "23.5° With Sam Champion"
Jan. 2014 - Dec. 2016Executive Producer for all shows hosted by anchor Sam Champion, including talk show interviewing celebrities, thought leaders, and innovators on topics of science, technology, climate and the environment.
Wrote all anchor copy, researched and booked guests and wrote interview packets. Performed line producer duties, blocking show, implementing show look and graphic design. Strategizing digital content on social media accounts for maximum reach. Oversaw staff of 7 booking and segment producers, with editorial guidance and vision. Developed innovative virtual office, facilitating the hiring and retaining of segment producers from across the country, while minimizing staffing costs. Responsible for annual show budget, managing expenditures and achieving budget goals within strict limits. Created set design and "black box" show look, with duplicate sets in Atlanta and New York to best avail booking opportunities, maximizing aesthetic effect with minimal budget. Through networking efforts, secured NYC studio location at half the price of commercial studios. Shot on Sony PXW-X70 cameras, at far less cost than full-size studio cameras, without sacrificing quality of production look. Played key role in promotional efforts for show: social media strategizing and implementation. Developing Twitter, Facebook and live Facebook streaming for marketing purposes.