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Work Background
Valor FashionsDirector of Product & Sales
Jul. 2022GlobalValor Fashions is a leading footwear supplier to fashion brands & retailers globally.
cherrichellaMD at cherrichella
Sep. 2020Limited Edition Women's Footwear Label @cherrichella Sold via www.cherrichella.com.au Open to wholesale or private label development enquiries
Munro Footwear GroupHead Of International Wholesale
Dec. 2018 - Mar. 2020Melbourne, AustraliaWorking for another fantastic Australian shoe family I thoroughly enjoyed the challenge of running one of their newly acquired shoe divisions. Over my journey with the company I had the privilege of establishing the international wholesale arm of the business. Working for the Munro family taught me the lesson of never being scared to take on something new, big and challenging - take the leap of faith and work out how to do it along the way.
Munro Footwear GroupGeneral Manager of Wanted Shoes
May. 2015 - Dec. 2018Sydney, AustraliaManaged a direct team of 15 people and a store network of 23 stores (150 staff) across NSW, VIC & QLD.
THE ICONICHead of Footwear
Feb. 2014 - May. 2015Managed both the vertical and branded teams to create the best footwear assortment in Australia & NZ. What an opportunity. I still remember my first day coming to work at The Iconic (which had only just launched a couple of months prior). My desk was a trestle table with wires hanging from the roof and all around the floor. I had a team of international IT rockstars, speaking in all types of languages, who were next to me. The warehouse of product was behind the receptionist and every day sales kept growing, growing and growing. I watched a start-up turn into one of Australia's best online fashion companies. Looking back my fondest time was working with the company's first CEO who taught me to know the numbers and to never stop pushing. Acquiring some of the best fashion brands and convincing some really traditional brands that online was where the action was going to be was very fulfilling.
THE ICONICFootwear PL Manager
May. 2012 - Feb. 2014Surry Hills, Sydney AustraliaCreated and managed the development of all vertical footwear brands across all genders
RoyAssistant Store Manager
Feb. 2005 - Sep. 2005Melbourne, Victoria, AustraliaWorking for one of the coolest denim brands at the time, I was the Assistant Store Manager at the GPO location. Working in one of Melbourne's most historic buildings (now converted into a H&M store) I particularly enjoyed Thursday night trade and heading out for post work drinks.
Shoes Online EnterprisesNational Sales & Product Manager
Jan. 2005 - Jan. 2012Melbourne, AustraliaNational Sales Manager for Therapy Shoes.
Product Developer for men's footwear department. This was wear I learnt the shoe business. I had a fantastic mentor who taught me the ins and outs of the shoe business - product development, trend analysis, factory visits, wholesale and how to enjoy yourself in the process. Working with some of Australia's best retailers and developing their shoe brands it gave me the lesson - you are only as good as your last shoe.
Calibre ClothingSales Assistant
Jan. 2004 - Jan. 2005Melbourne, Victoria, AustraliaWorking across multiple locations this was my first taste of fashion retail. Learning how to sell men's suiting and updating my wardrobe in the process was a great bonus! Calibre was a fantastic place to work with great training and some unbelievably great sales people.
Sunglass HutSales Assistant
Mar. 2003 - Jan. 2004Melbourne, Victoria, AustraliaMy first sales role. Still remember having to sell a pen in the interview. Sunglass Hut was my first retail role and the company had a fantastic in-store training program. I was based in the hut at Highpoint Shopping Centre and loved the fast paced environment. I still remember my biggest mistake in this role - selling a pair of polarized lenses to a pilot. I knew, based on the training, that this type of lens was not to be sold to pilots because they can't read their equipment in the cockpit. It taught me a great lesson in selling - always ask questions and establish a need for the product.
Beans CafeChief Barista Officer
Jan. 2002 - Nov. 2003Melbourne, Victoria, AustraliaWorking for my local cafe, I learnt the art of how to make a great coffee. Did you know that some customers can be very particular about the type of milk they consume, and the temperature a coffee should be served at? While I loved learning the ins and outs of running a small cafe, I had to get out of this role because I was eating more than I was making coffee!
AB Tennis CoachingTennis Coach
Jul. 1998 - Dec. 2003Melbourne, Victoria, AustraliaHaving been coached by one of the best tennis coaches in my district throughout my junior career, I was asked to help out by Head Coach, Anthony Burke. I loved this role because it was my first role interacting with both kids and adults. It gave me the opportunity to learn the art of teaching, presenting to a class of people and managing the flow of the lesson. Being able to do all of this out in the sun and remaining healthy during my university studies was an added bonus. Biggest lesson - the key to presentation is in the preparation.
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