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Work Background
Executive Coach
Sloan Group InternationalExecutive Coach
Dec. 2023As part of the executive coach network with Sloan Group International, I support leaders within Fortune 500 companies across the globe. 🌍 I partner with Sloan Group International, a top-tier leadership development firm, to enhance the skills and resilience of executives navigating the complex challenges of today's global marketplace. My role includes providing bespoke executive coaching, facilitating impactful leadership development initiatives, and conducting professional assessments. Let's connect to explore how we can elevate your leadership capabilities and drive sustainable growth in your organisation.
EMEA Marketing Director - Small Business Marketing Hub
SalesforceEMEA Marketing Director - Small Business Marketing Hub
Feb. 2022 - Jul. 2023Dublin, County Dublin, IrelandMy team and I were the small business marketing experts, SMB consultants in Salesforce EMEA. We created this dynamic group of experts to deliver specific Small Business strategy, content and digital frameworks with strong focus on inbound leads and acquisition of net new logos working closely with our field marketers in country to help them achieve their ambitious goals.
Podcast Host & Producer
Beyond the Norm Coaching LtdPodcast Host & Producer
Feb. 2021Dublin, County Dublin, IrelandBeyond the Norm Podcast 🎙️✨ Ever felt like life doesn’t fit the script you were given? Beyond the Norm is for those breaking free from expectations—whether it’s career shifts, identity changes, or taboo topics like menopause & childlessness. Expect raw interviews, systemic insights, meditations & reflections to inspire your next bold move. 🎧 Listen, share & subscribe! Spotify: https://open.spotify.com/show/2BzwxXl4DNEEPdqzsBvbGe?si=22c8de65dbdb4cd2 Apple: https://podcasts.apple.com/ie/podcast/beyond-the-norm/id1553716654
Coaching Skills Assessor
Irish Lifecoach InstituteCoaching Skills Assessor
Dec. 2020 - Jun. 2024I work with new trainee coaches training to become Life and Business Coaches.
EMEA Marketing Director for Small Business
SalesforceEMEA Marketing Director for Small Business
Dec. 2020 - Jul. 2022Dublin, County Dublin, IrelandI lead a strong marketing team of 3 Managers and 8 individual contributors across EMEA who are passionately focused on supporting Small Business as they scale and grow using Salesforce technology. Our day to day role is to ensure our Inbound marketing machine is optimised and effective to support our prospects, sales and sales development goals. In addition our team works on sponsorship, events, content journeys and digital campaigns at scale addressing SMBs in EMEA.
Senior Marketing Manager -  UK and Ireland | Start-Ups, Scale-ups & Accelerate Business
SalesforceSenior Marketing Manager - UK and Ireland | Start-Ups, Scale-ups & Accelerate Business
Feb. 2018 - Dec. 2020County Dublin, IrelandMy goal is to educate and drive awareness of the power of CRM & Salesforce solutions for Start-Ups, Scale-ups & Accelerate Business in the UK and Ireland. I have full ownership of demand generation number & small business brand for the Velocity business for UK and Ireland.
Internal Executive Coach & Chair of the Dublin Coaching community
SalesforceInternal Executive Coach & Chair of the Dublin Coaching community
Jan. 2018 - Jul. 2023County Dublin, IrelandBusiness Coach for leaders and high potentials Chair of the Dublin Coaching community High impact teaming Facilitator & Facilitator of leadership development & Well being sessions Have been consistently awarded a 4.75/5 average score performance as team coach & facilitator
Executive Systemic Coach & Facilitator | Transition Coach for Leaders, Teams, and Entrepreneurs
Beyond the Norm Coaching LtdExecutive Systemic Coach & Facilitator | Transition Coach for Leaders, Teams, and Entrepreneurs
Dec. 2017County Dublin, IrelandAre You Ready to Embrace Change? Transitions can feel overwhelming, whether it's shifting industries, stepping into leadership, or adjusting to life changes. If you're feeling stuck, I help you navigate these shifts with ease and clarity, so you can move from stuck to thriving. Supporting Leaders and Teams Through Transitions I work with leaders, teams, and individuals, guiding them through uncomfortable transitions in their careers and lives. Through systemic coaching, I help you embrace change and emerge stronger, with the confidence to lead through uncertainty. Helping Teams Build Stronger Dynamics In teams, hidden forces can affect performance and relationships. I use group constellations and to help teams identify these dynamics and align around common goals. This leads to stronger, more connected teams that thrive together. Guiding Solo Entrepreneurs Through Change Transitioning into entrepreneurship? I’ve spent over 22 years in marketing, particularly in tech, and understand the challenges solo entrepreneurs face. I’ll show you how to create unique offerings and implement the right tech systems that help you grow your business with freedom and ease. Holistic Retreats for Transformation My retreats focus on deep personal transformation and systemic alignment. The retreats are the time and space to recharge, reflect, and reconnect with your purpose, so you can return to your work and life with renewed energy. Certified Meditation & Breathwork Teacher I combine my coaching with meditation, breathwork, and energy practices to provide a holistic approach to change. These practices nurture both your mind and body, ensuring that you remain grounded through even the toughest transitions. Public Speaker on Transition & Change As a keynote speaker, I share insights on systemic wellness, creative change, and the importance of belonging within teams. I speak to inspire and guide audiences in embracing change and creating cultures of connection and success.
Marketing Manager | Small and Medium Businesses | UK & Ireland
SalesforceMarketing Manager | Small and Medium Businesses | UK & Ireland
Apr. 2015 - Feb. 2018Dublin, Ireland* I was responsible for SMB (Small & Medium Business) Marketing for UK and Ireland. * I was aligned closely with Sales and Business development teams to grow net new demand both on and off line. * My core focus was to build awareness of Salesforce in the SME communities in the UK, converting this awareness to pipeline which in turn brings strong revenue to this key segment. * Using our top Salesforce marketing solutions this allowed me to find,win and keep customers and ultimately grow the SMB segment for the UK and Ireland. * Leveraging great Marketing content and campaigns, I worked with Sales and Business development on building their personal brands and using this through Social Selling And strong campaigns.
EMEA Sales Program Manager - ERP & EPM
OracleEMEA Sales Program Manager - ERP & EPM
Oct. 2013 - Mar. 2015IrelandDrove demand generation programs for the Inside Sales Team for Enterprise Resource Planning & Enterprise Performance Management Applications within Oracle Direct. Core area of responsibility for me in this role was driving social adoption, social selling programs and demand generation initiatives for the ERP and EPM SaaS and On premise Teams across Western Europe Working with sales teams that cover named accounts, medium size enterprises and public sector territories my objective is to ensure they have the correct content and approach to create demand and help them understand customers needs and insights into buyer behaviours.
Global Sales and Marketing Manager
WholeWorldBandGlobal Sales and Marketing Manager
Feb. 2013 - Sep. 2013Dublin, IrelandWholeWorldBand is an Irish-based start-up that launched an innovative audio-visual music app for fans and musicians to collaborate around the world. A B2C mobile application for iPhone and iPad. www.wholeworldband.com
Gaming Partner Marketing Manager EMEA
PopCap Games International / Electronic Arts (E.A. Sports)Gaming Partner Marketing Manager EMEA
Mar. 2012 - Sep. 2012Dublin, IrelandReporting to the European Business Development Director within the Publishing team, as Partner Marketing Manager I was primarily responsible for helping maximise revenues by defining and managing the execution of marketing actions, in conjunction with partners. This was achieved by working with PopCap’s key business verticals mobile, online & Games of Chance. Key titles I worked on were Plants vs. Zombies, Bejewelled and Lukcy Gem. PopCap Dublin closed its offices Sept 2012.
Go To Market (GTM) Program Manager
NokiaGo To Market (GTM) Program Manager
Feb. 2008 - Mar. 2012Program Planning, Head of Insights and Campaign Management Responsible for bringing new products and programs to the Market working with Cross functions of logistics, finance, sales, marketing and technical team. Tasks consists of initiating, planning, executing, monitoring, closing and lifecycle planning and activation.
Customer and Retail Marketing Manager for Nokia Ireland
NokiaCustomer and Retail Marketing Manager for Nokia Ireland
Nov. 2005 - Feb. 2008
Brand Manager and Sales Development Exec
Nash WinesBrand Manager and Sales Development Exec
Aug. 2004 - Sep. 2005Cork, IrelandBrand Manager for Morande Wine, Chile. Sales Development executive covering Ireland with full wine portfolio for Nash wines.
Brand ambassador
Edward Dillon & Co. LtdBrand ambassador
Jan. 2003 - Jan. 2004Sales and Marketing project work for Barcardi, Jack Daniels, Hennessy, Moet & Chandon, Southern Comfort and Wolf Blass Wine
Jameson Brand Ambassador for Ricard S.A
Pernod RicardJameson Brand Ambassador for Ricard S.A
Aug. 2001 - Sep. 2002Paris Area, France
Marketing Intern
Atlas TravelMarketing Intern
Jan. 1999 - Jan. 2000San Francisco Bay Area

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