Farah Abou Hassan

Director @Étoile Boutique limited

United KingdomExecutive AssistantAssistantTutorEducationConsultingCopywritingContent WriterMarketingProofreaderEditorCopywriterMarketing DirectorBrand Marketing ManagerCommunications Manager

I have a bachelors degree in politics, a masters in international management and have worked various roles in Business Development, Marketing, Franchising and Communications. I’m excellent at multi tasking, have great organisational skills and work in a timely manner. One of the biggest projects I worked for was the setting up of a company in the Food & Beverage industry that owned several outlets in the Middle East & North Africa region. I went in to be responsible for the Marketing of the brands and the Franchising of them within the region.

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Work Background

VP Communication

Handful ManagementVP Communication

Nov. 2016 - Nov. 2022Beirut, - Oversee and lead cross-specialty teams for one of Lebanon's most successful restaurant management companies. - Worked on increasing foot traffic to the restaurants through an aggressive multi-channel marketing campaign - Led plans and budgets for over 10 national media campaigns in Lebanon - Organised launch events for around 300 people - Developed and executed the company's first ever CSR campaign

Head of Franchising

Handful ManagementHead of Franchising

Nov. 2016 - Nov. 2022Beirut- Successfully completed the sale of franchises to three territories - Represented the company in local/regional forums as a franchising expert - Follow up with Franchisees to ensure maintenance of brand image and quality

Executive Assist

Meadgrove Exports LimitedExecutive Assist

Mar. 2015 - Jun. 2016London- Organised meetings, trips and engagements for the GM of a British export company that manages the transportation of freight and cargo. - Provided strategic counsel on investment opportunities in West Africa

Business Development Manager

Eldorado Nigeria LimitedBusiness Development Manager

Jan. 2011 - Mar. 2015Lagos Nigeria- Executed a growth strategy resulting in the acquisition of new business - Oversaw the development of Eldorado's stakeholder outreach materials

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Remote Position: Marketing and Franchise Expertise

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