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Work Background
KlaviyoAssociate Creative Director, Copy
Jan. 2024 - Mar. 2025Charlotte, NCMy role involves driving creative campaign concepting, writing, and related activities for brand marketing. I partner with channel-specific marketing stakeholders, content strategy and editorial stakeholders, public relations stakeholders, and product marketing managers. In addition, I regularly connect with cross-functional partners in product design, research, and engineering. I manage a team of copywriters and mentor and coach content designers on the product design team.
KlaviyoSenior Manager, Content Design
Jun. 2022 - Jan. 2024RemoteI joined Klaviyo to develop the content design discipline and lead a team of content designers who are aligned with product design work. In the first 6 months
• Established content team rituals, including statuses, retros, content reviews, and collaboration with product designers
• Established and built a Content Design System, including product voice and tone, content patterns, writing guidelines, component-level content guidelines, best practices, inclusive and accessible writing guidelines, and more
• Provided updates across product design to inform and educate designers about writing best practices and new guidance and provided ongoing support through office hours and weekly team shares • Established cross-functional partnerships with content teams aligned to brand marketing, customer success and education, and technical writing, with the goal of creating more cohesive and consistent content across the brand experience
• Participated in weekly Design leadership team meetings and supported the development of an employee advocacy group and new team processes
• Partnered with product and design stakeholders to provide content support
• Managed a team of content designers in goal setting and ongoing skill building
• Supported partners in design and product scoping content support in quarterly planning 2022-2023
• Created a career framework for the content design discipline
• Supported content needs for i18n and localization by simplifying in-app content to support global expansion across 5 international markets
• Drove cross-team collaboration as we doubled in size with the addition of marketing copywriters, through expanded team rituals like retros, weekly statuses, and team work shares
• Supported the marketing creative team's work by pitching in on writing needs for product launches, including a customer data platform and company IPO
AllstateSr Manager, Content Design
Mar. 2020 - Jun. 2022Charlotte, North Carolina, United StatesLed creative teams and drove results for key Allstate experiences including Allstate.com, Allstate Online Sales, My Account, Allstate affiliate brands, across UX, marketing, digital advertising, and email marketing.
AllstateAssociate Creative Director/UX Writing Lead
Jun. 2016 - Mar. 2020Charlotte, North Carolina, United States
FreelanceSenior Creative | Associate Creative Director | Copywriter
Jul. 2015 - Jun. 2016Led results-driven creative across accounts including Unilever, Sprint, DISH, Cox Communications for regional and global agencies including Leo Burnett, Havas, Elevate Digital, FCB and Mirum and Geometry Global.
VMLAssociate Creative Director / Copywriter
Jun. 2014 - Jul. 2015Greater Chicago AreaDirected creative teams to results-driven solutions for Kellogg's Masterbrand, Special K and Raisin Bran across social media, web and mobile advertising.
FreelanceAssociate Creative Director / Copywriter
Mar. 2014 - Jun. 2014Created advertising and marketing campaigns for Sprint, Citibank, Nabisco and other brands at agencies like Digitas, Razorfish, and Havas.
Academy of Art UniversityCopywriting Instructor
Jan. 2012 - Jan. 2013San Francisco Bay Area
SapientNitroAssociate Creative Director / Senior Copywriter
Aug. 2011 - Mar. 2014Greater Chicago AreaCreated award-winning campaign, web, and digital experiences for The Hoosier Lottery, John Deere, Hyatt Hotels, Saturday Place and other key agency accounts. Led results-driven digital creative for Chrysler/ Dodge, The Tire Rack and Illinois Lottery.
Critical MassSenior Copywriter
May. 2010 - Aug. 2011Chicago, ILLed SEO-enhanced, results-focused copywriting across USAA and Humana client initiatives. Collaborated in cross-disciplinary teams of art directors, designers, UX designers, IAs, UX researchers, social media specialists and digital strategists.
Chicago Portfolio SchoolCopywriting Instructor
Jul. 2008 - Nov. 2015Led copywriting students in concepting, writing and refining creative for advertising campaigns.
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