KlaviyoSenior Manager, Content Design
Jun. 2022 - Jan. 2024RemoteI joined Klaviyo to develop the content design discipline and lead a team of content designers who are aligned with product design work. In the first 6 months
• Established content team rituals, including statuses, retros, content reviews, and collaboration with product designers
• Established and built a Content Design System, including product voice and tone, content patterns, writing guidelines, component-level content guidelines, best practices, inclusive and accessible writing guidelines, and more
• Provided updates across product design to inform and educate designers about writing best practices and new guidance and provided ongoing support through office hours and weekly team shares • Established cross-functional partnerships with content teams aligned to brand marketing, customer success and education, and technical writing, with the goal of creating more cohesive and consistent content across the brand experience
• Participated in weekly Design leadership team meetings and supported the development of an employee advocacy group and new team processes
• Partnered with product and design stakeholders to provide content support
• Managed a team of content designers in goal setting and ongoing skill building
• Supported partners in design and product scoping content support in quarterly planning 2022-2023
• Created a career framework for the content design discipline
• Supported content needs for i18n and localization by simplifying in-app content to support global expansion across 5 international markets
• Drove cross-team collaboration as we doubled in size with the addition of marketing copywriters, through expanded team rituals like retros, weekly statuses, and team work shares
• Supported the marketing creative team's work by pitching in on writing needs for product launches, including a customer data platform and company IPO