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Work Background
Public Relations Consultant
Better Mondays PR ConsultancyPublic Relations Consultant
Jun. 2020Manila, National Capital Region, PhilippinesA self-employed public relations and brand strategist consultant specializing in the following industries: beauty and lifestyle and social enterprises for development and the environment. I'm also the founder of Habitude Lifestyle Inc. - A lifestyle line with freshly-launched skincare that champions local ingredients fused with global luxury favorites, as featured in L'Officiel, Metro, The Philippine Star, Business Mirror, and more. Currently working on a few select projects for super fun brands BYS, Bioten, Kiss NY and Deoproce alongside purpose-driven work for Make A Difference Market and Make A Difference Travel.
Associate Business Director
Ogilvy PhilippinesAssociate Business Director
Aug. 2019 - Feb. 2020Metro ManilaAssociate Business Director for the Public Relations department for Unilever Brands. Directed the team that launched and put together some amazing campaigns with some of the most hard-working, creative and nimble-minded folks I've come to work with. We did great projects for Dove Hair (launch of Dove Dermacare Scalp), Baby Dove, Comfort, Lady's Choice and Ponds (#SeeWhatHappens campaign - one of the top trends on Twitter Philippines for 2019).
Digital Team Lead - Philippines
FOREODigital Team Lead - Philippines
Jun. 2018 - Mar. 2019
Consultant / Assoc.-PR-Director-at-Large
Campaigns and GreyConsultant / Assoc.-PR-Director-at-Large
Apr. 2008 - Apr. 2018Pasong Tamo, Makati City Philippines• Successfully managing multiple international and local clients at the same time such as Procter and Gamble Corporate, Olay, Pantene, Head & Shoulders, P&G Beauty, and UNICEF to name a few • Strategize, create and implemented award-winning communication plans (combining digital, print, event and broadcast) with media values resulting in at least 1:4 ROI and quality media features and stories • Close partnerships with media platforms, bloggers, celebrities, government, private organizations, international and local NGOs to implement communication strategies and programs • Press-release writing for multiple industries (lifestyle, beauty, fashion, NGO, corporate and real estate) • Event conceptualization and implementation from intimate media round tables, corporate events to luxury lifestyle events • Experience in helping organize international media junkets taking the press to international media junkets
Assoc. PR Director
Campaigns and GreyAssoc. PR Director
Apr. 2008 - Apr. 2018Manila, Philippines
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