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Work Background
Amira LearningFractional Marketing Strategist
Nov. 2024 - Sep. 2025Denver, Colorado, United States• Devised product positioning and messaging for AI-driven K-5 literacy solutions
• Developed and implemented customer advocacy marketing processes to support rapid stand-up of customer case study program
• Combined storytelling with product marketing strategy to produce emotionally resonant case studies that positioned products competitively
• Wrote website copy and anchor content assets that were evidence-based and approachable to present revolutionary AI-driven literacy tools both credibly and understandably
SecurlyFractional Marketing Strategist
Aug. 2023Denver, Colorado, United States• Voluntarily transitioned from my VP position to a contract role. • Provide strategic recommendations and execution support to product marketing, customer marketing, content marketing, and demand generation teams. • Develop new business, cross-sell, upsell, and nurture email campaigns. • Conduct A/B tests, analyze results, and refine tactics to improve key metrics. • Rebuilt the company blog, leading editorial strategy and cross-functional planning. • Develop, write, and guide visual design of full-funnel content assets, including ebooks, buyer's guides, videos, case studies, product briefs, and web pages.
SecurlySenior Marketing Strategist
Aug. 2023Charlotte, North Carolina, United StatesVoluntarily transitioned from my VP position to a contract role. Provide strategic recommendations and execution support to product marketing, customer marketing, content marketing, and demand generation teams in K-12 edtech. Develop new business, cross-sell, upsell, and nurture email campaigns. Conduct A/B tests, analyze results, and refine tactics to improve key metrics. Rebuilt the company blog, leading editorial strategy and cross-functional planning, and assuming primary writing responsibilities. Develop, write, and guide visual design of full-funnel content assets, including ebooks, buyer's guides, videos, case studies, product briefs, and web pages.
SecurlyVice President, Product & Content Marketing
Nov. 2021 - Aug. 2023Denver, Colorado, United StatesBuilt the product marketing function and team. Devised and implemented go-to-market strategies for AI-powered K-12 student safety and wellness technology tools. Reinvigorated brand and content marketing to increase brand awareness and support customer acquisition. Built collaborative cross-functional relationships with senior leadership, product, engineering, sales, CS, and other marketing teams. Produced full-funnel content campaigns and sales enablement materials. Hired, led, and developed a globally distributed team. Championed SOPs and technology tools to foster data-driven decision making and build scale and efficiency. Notable Achievements: • Developed GTM positioning to deliver a cohesive platform message, in alignment with sales and product/engineering
• Successfully launched three new products and integrated three acquisitions
• Implemented A/B testing and data-driven decision making to optimize campaign results
• Conducted K-12 market and competitive research to influence product development
• Devised differentiated value messaging and produced comprehensive sales enablement materials
• Revamped the brand identity and voice to be customer-first across all channels
SecurlyHead of Product & Content Marketing
Nov. 2021 - Apr. 2023Denver, Colorado, United States• Devised and implemented go-to-market strategies for AI-powered K-12 student safety and wellness technology tools. • Built the product marketing function and team. • Reinvigorated brand and content marketing to increase brand awareness and support customer acquisition. • Built collaborative cross-functional relationships with senior leadership, product, engineering, sales, CS, and other marketing teams. • Produced full-funnel content campaigns and sales enablement materials. • Championed SOPs and technology tools to foster data-driven decision making and build scale and efficiency.
Trimble Inc.Content Marketing Consultant
Mar. 2018 - Feb. 2025Greater Denver AreaSupported Trimble's construction technology, critical infrastructure, and govtech marketing teams. Researched and wrote content marketing assets primarily for the top and middle of the funnel, including eBooks, white papers, ghostwritten articles, landing pages, videos, blogs, email nurture streams, and paid campaigns for LinkedIn and Facebook.
Cherwell SoftwareMarketing Content Specialist
Mar. 2018 - Jun. 2019Denver, Colorado, United StatesProduced content for product and vertical campaigns, providing end-to-end production of lead-generating assets, customer stories, product sheets, and blogs.
Trimble Inc.Marketing Consultant
Mar. 2018 - Feb. 2025Greater Denver AreaSupported Trimble's construction technology, critical infrastructure, and govtech marketing teams. Researched and wrote content marketing assets primarily for the top and middle of the funnel, including eBooks, white papers, ghostwritten articles, landing pages, videos, blogs, email nurture streams, and paid campaigns for LinkedIn and Facebook.
Cherwell SoftwareContract Content Marketer
Mar. 2018 - Jun. 2019Colorado Springs, Colorado AreaProduced content for product and vertical campaigns, providing end-to-end production of lead-generating assets, customer stories, product sheets, and blogs.
Ping IdentitySenior Content Strategist
Feb. 2016 - Aug. 2021Greater Denver AreaEmbedded in the product marketing team, supported product launches and growth strategies for this enterprise identity security leader. Collaborated with product marketers, demand gen teams, and channel marketers to devise and execute content-driven campaigns that achieved or exceeded pipeline goals. Developed deep product knowledge, collaborating closely with the CTO office, CISO, and engineers to produce technical content, including white papers, partner briefs, technical briefs, and sales enablement materials.
MSC (Medical Simulation Corporation)Marketing Content Specialist
Aug. 2015 - Feb. 2016Denver, Colorado, United States• Developed sales enablement materials for complex and critical healthcare solutions. • Established the company's brand voice. • Interviewed medical professionals to develop accurate and compelling case studies.
Smart Marketer's AllyMarketing Consultant, Contract Marketing Strategist
Aug. 2015Denver, Colorado, United StatesProvide marketing strategy and leadership on a fractional or project basis to high-growth companies in enterprise technology, SaaS, and educational technology. Current and recent engagements include: • Provide product marketing and content marketing strategy for developer of AI-driven K-6 literacy solutions
• Devise and implement content marketing and blog strategy for K-12 student safety and wellness edtech provider
• Build content-driven customer acquisition strategy for public utilities software company
• Produce executive thought leadership and full-funnel demand generation content for multinational industrial technology company
MSC (Medical Simulation Corporation)Contract Content Marketer
Aug. 2015 - Feb. 2016Greater Denver AreaEstablished the company's brand voice to communicate about its solutions for complex and critical health issues in a crisp and compelling way. Interviewed key customers to write case studies that celebrated their successes and demonstrated key product benefits.
PCS FergusonDirector, Marketing & Communications
Sep. 2008 - Aug. 2015Frederick, CO• Directed North American marketing and communications as part of the senior leadership team. • Built the marketing function and team as the company's first senior marketing leader. • Grew revenue 15-25% annually under private equity ownership, leading to the company's strategic acquisition.
• Led the company through a successful rebrand.
• Grew brand awareness and market share through thought leadership campaigns and event marketing strategies. • Directed primary research initiatives, including voice of customer and brand equity studies.
• Launched three new products and repositioned a failing product.
• Championed internal communications strategy, launching the company's employee newsletter and monthly virtual town halls.
• Orchestrated complex communications plans to support M&A and organizational change. • Developed the company's crisis communications plan working cross-functionally with all departments.
• Implemented event marketing strategy, managing the company’s presence at more than 60 events annually.
• Managed a $1M+ marketing budget.
PCS FergusonVice President of Marketing & Communications
Sep. 2008 - Aug. 2015Frederick, CODirected worldwide marketing and communications as part of the senior leadership team. Built the marketing function and team as the company's first senior marketing leader. Developed and implemented growth strategies that achieved annual revenue objectives and grew market share, making us the #1 brand in our space. Built brand awareness and equity, including implementing thought leadership campaigns and event marketing strategies. Directed primary research efforts. Orchestrated critical communications plans to support M&A and major change initiatives. Notable Accomplishments: • Devised and implemented integrated marketing strategies to achieve and maintain top market share
• Grew revenue 15-20% annually under private equity ownership, leading to the company's strategic acquisition at a 12X EBITDA multiple
• Led the company through a rebrand after its strategic acquisition and subsequent merger with its largest competitor
• Directed primary research projects, including voice-of-customer and brand equity research
• Spearheaded internal communications initiatives to increase employee retention during significant change
• Developed the company's crisis communications plan working cross-functionally with all departments
• Implemented event marketing strategy, managing the company’s presence at more than 60 events annually
• Developed the marketing org, beginning as an individual contributor and growing the team to seven marketers
• Recruited to orchestrate complex communications plans supporting corporate M&A
• Managed a $1M marketing budget
Finished Basement CompanyDirector of Marketing & Sales
May. 2007 - Aug. 2008Denver, COOversaw the customer experience for this high-end residential remodeling firm with four offices in Colorado, Virginia, and Minnesota. Consistently met or exceeded monthly lead generation, conversion, and sales goals. Notable Accomplishments:
• Directed large-scale direct marketing initiatives to consistently achieve lead generation targets
• Managed sales team to performance goals, including personally selling and closing multiple six-figure projects
• Supervised and mentored design team
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