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Work Background
NMFARRA + Co. | Strategic ConsultingFounder
Jun. 2022Miami, Florida, United StatesNMFARRA + CO., LLC provides strategic consulting services for non-profit and social impact organizations. Along with her team, Nelly conducts 360 assessments of the organizations looking at: programing, operations, financials, marketing, board composition and fundraising & development. NMFARRA provides and help execute long-term and short-term strategic growth plans, board training, marketing plans, financial projections as well as fundraising & development plans. Clients include: - TransSocial - CoachEra
- The Maestro Cares Foundation
PerchanceCo-Founder
May. 2021 - Dec. 2023
PerchanceCo-Founder and Chief Strategic Officer
Jun. 2019 - May. 2021Perchance is the Missed Connections, Geo-Located App, that turns the one that got away into THE ONE. Perchance solves the problem caused by swipe culture and help its users actually meet!
PerchanceAdvisor
Jun. 2018 - Jun. 2019Miami, Florida, United States
eMerge AmericasBusiness Development
Mar. 2017 - Nov. 2018Tech conference connecting the Americas with 15,000 attendees, 400 companies, 40 countries and 100 starts-ups. Secured over $300,000 for eMerge Americas conferences (2017 & 2018) from enterprise sponsors: Royal Caribbean, FedEx, The Venture City, UBS, JP Morgan & Babson College. Created and executed innovative packages for eMerge conference, hackathon, startup competition and VIP’s.
Babson CollegeFounding Director, Babson WIN Growth Lab Venture Accelerator
Mar. 2016 - Oct. 2016MiamiMilestone-driven venture accelerator providing female entrepreneurs with an experiential and immersive experience that catalyzes innovative thinking and enables them to successfully scale their businesses; now recruiting for its fifth year. Since its inception, companies have raised over $10M in capital and have created 60+ jobs; and 150 community leaders have donated 2500 hours to growing and scaling female founded ventures.
Babson CollegeEcosystem Advisor & Advocate
Oct. 2015 - Mar. 2016Provided introductions to Babson College resulting in the securing partnerships for the WIN Growth Lab Accelerator. Scouted co-working locations in Miami securing a co-working and office space at CIC Miami for Babson WIN. Hosted Babson WIN Growth Lab Venture Accelerator announcement and press event at MBAF. Curated stakeholder event convening local Babson Alumni, community leaders and executives to cultivate supporters for Babson WIN Miami, securing over $100,000 of funding for the program.
MBAF CPAs, LLCBusiness Development
Dec. 2013 - Mar. 2016Miami/Fort Lauderdale AreaMBAF is a nationally ranked Top 40 accounting and advisory firm by Accounting Today. Acquired by BDO in 2021.
Led business development efforts throughout MBAF’s US offices resulting in national and international clientele. Originated an audit and tax book of business valued at approximately $400,000. Secured a partnership with Endeavor Miami positioning MBAF as Endeavor’s accounting firm of choice. Cultivated personal relationships with hundreds of community leaders from entrepreneurial organizations, corporations, financial institutions, and law firms locally as well as nationally.
Mood MediaMarket Analyst & Affiliate Marketing Consultant
Jun. 2012 - Apr. 2013Managed DMX Media’s affiliate accounts ensuring delivery of DMX satellite music channels. Generated revenue and subscriber reports measuring multichannel revenue, overall market penetration and growth by region.
The Wolfsonian–FIUMarketing Consultant: 1111 Gala
Nov. 2011 - Mar. 2012Drove marketing for the Gala through email, social media as well as outreach to the Wolfsonian community and Miami art patrons.
Sourced and managed partnerships with media outlets, event venue, restaurants, caterers, and Bacardi. Managed event budget and finances, with a profit increase of 50% from the prior year.
Republica HavasAccount Management Consultant
Jun. 2011 - Nov. 2011Managed and executed an annual advertising budget of $1.5 million for ClearChoice Dental Implant Centers to reach US Hispanic and General Markets; resulting in a 300% increase in customer call volume. Led Spanish language brand messaging and creative development with support from PR Manager, Director of Digital Integration and Creative Director for multiple campaigns.
Ki Fitness, LLCPartner & Strategic Director
Jul. 2010 - May. 2011Los Angeles, CAPerformed feasibility study of ki Fitness’ business model and created corresponding pitch-decks. Conceptualized marketing strategies and operational plan for ki Fitness. Modeled financial projections for ki Fitness. Sourced investors, sponsors and banking facilities.
Bella's Jewelry Box, LLCCo-Founder & Business Manager
Aug. 2005 - Dec. 2007Developed a jewelry line comprised of high quality pieces with fun and fashionable designs.
Agni YogaFounder & Director
Jan. 2003 - Jun. 2005Pioneered wellness professional talent-management in South Florida, launching the careers of notable local yoga instructors.
StarMediaSr. Account Manager, Global Client Services
Jun. 2000 - Jan. 2003Managed and executed global advertising campaigns in Mexico, Brazil, and S. America generating revenue in excess of $3 million per year. Maintained and cultivated relationships with global client base consisting of Visa International, Readers Digest, and L’Oreal direct marketing. Co-managed Direct Marketing team: Supervised all global direct marketing campaigns and promotional email and newsletter databases.
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