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Work Background
Independent ConsultantDigital Strategy & Transformation Consultant
Jun. 2024Partnering with organizations to drive AI-powered digital transformation, MarTech innovation, and data-driven marketing strategies that enhance customer experience and unlock business growth.
NovartisExecutive Director, Web Experience & Strategy, International CLS
Jan. 2023 - May. 2024Led a global web transformation strategy across 90+ countries, consolidating 900+ websites into a unified digital ecosystem, reducing operating costs by 52% while improving compliance and UX. Developed a customer-centric web and MarTech strategy using market intelligence & consumer insights. Ensured regulatory compliance (GDPR, CCPA, HIPAA, Pharma regulations), mitigating risks in the digital ecosystem. Integrated CRM (Veeva) & Marketing Automation (Salesforce Marketing Cloud) to drive personalized customer experiences. Led cross-functional collaboration across IT, development, country digital and business teams, creative, user experience, and analytics. Owned web MarTech budget, ensuring strategic investments aligned with business objectives. Played a key role in Enterprise Digital Governance, leading work streams to establish governance frameworks for MarTech, web, and user experience. Served as Executive Leader for International Web, UX Strategy & Implementation, and Social MarTech (Sprout Social). Engaged top 10 country stakeholders to develop a comprehensive web strategy and implementation plan.
Bottom Line Strategy GroupVP, Digital Marketing
Jan. 2018 - Dec. 2022Portland, Oregon AreaDesigned and executed omnichannel digital marketing strategies that increased web traffic by 25% and boosted revenue by 28% through SEO, paid media, and marketing automation. Engaged executive and digital teams in stakeholder collaboration and cross-functional partnerships. Led Paid Media, AdTech, Programmatic Advertising, and Customer Data Platforms (CDPs) in omnichannel execution. Leveraged AI & Machine Learning to create customer-centric digital experiences. Developed B2B and B2C digital strategies to enhance audience targeting and conversion. Spearheaded Lead Generation & Demand Generation through ABM, paid media, and performance marketing. Optimized customer experience (CX) by integrating data-driven insights into digital engagement strategies.
FormativeVP, CRM & Marketing Automation
May. 2014 - Dec. 2017Seattle, WAEstablished a high-performing CRM & MarTech division, driving $6.1M in revenue within two years. Led cross-functional collaboration across sales, marketing, and creative teams to align strategies with business goals. Developed B2B and B2C demand generation strategies leveraging CRM and Marketing Automation (Salesforce, HubSpot, Pardot, Marketo). Provided executive leadership to scale CRM and automation initiatives for customer acquisition and retention. Designed AI-driven personalization strategies to optimize customer engagement and maximize conversions.
Beamm, Inc.Investor & VP, Product Marketing
Jan. 2013 - Apr. 2014San Francisco Bay AreaLed go-to-market strategy for a digital payments platform, achieving an 11X ROI and securing high-impact market entry. Developed strategic partner alliances and MarTech integrations, enhancing market presence and customer adoption.
Affinity AnswersVP, Brands & Agencies
Oct. 2011 - Jan. 2013San Francisco Bay AreaLed the go-to-market strategy for a SaaS data analytics platform, achieving a 41% revenue increase in the first year. Developed predictive analytics solutions to enhance customer engagement and personalized marketing. Built strategic partnerships with enterprise clients, including Pepsi and Xfinity, to implement data-driven marketing strategies. Designed and implemented AI & machine learning models for audience targeting and customer segmentation.
RazorfishSVP, GM, Global Performance Marketing
Jan. 2009 - Oct. 2011San Francisco Bay AreaBuilt a global consulting division, scaling from $24M to $50M in annual revenue by integrating CRM, analytics, SEO, and MarTech solutions. Grew SEO business from $1M to $13M in revenue within 2.5 years by implementing data-driven optimization strategies. Partnered with Fortune 500 clients to develop AI-powered digital transformation solutions, enhancing engagement and profitability.
RazorfishVP, Search Engine Optimization & Web Analytics
Jun. 2006 - Jan. 2009Greater Philadelphia Area• Built an industry-leading SEO capability, serving diverse international clients and driving consistent, measurable performance improvements.
RazorfishVP, Design & Development
Feb. 2002 - Jun. 2006Greater Philadelphia Area• Developed a comprehensive digital experience design capability, integrating user experience, analytics, and program management to deliver high-impact solutions.
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