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Work Background
adplist.orgMentor
Jan. 2025
FiftyMember
Jan. 2024Fifty brings together top design leaders to provide them with a space to expand their support network, the tools to drive change in the design industry and contribute to designing a better world.
Creators Of ProductsPeer Mentor
Jan. 2022 - Jun. 2023
Sonin App DevelopmentHead of Product & Design
Oct. 2019Surrey, England, United KingdomI work closely with clients to understand their business goals ensuring their product, not only aligns to them, but positively contributes to them. Through discovery workshop, market, competitive and analytical analysis we uncover high growth opportunities and improvements. Internally I manage the operations for Design and Product strategy teams ensuring a high quality service for clients, department growth, overseeing department budgets, talent management and effective resource management. In October 2024, I took over the management and oversight of the QA team, leading a QA team lead and QA testers, again overseeing talent management, service quality and department growth. I am also part of the Senior Leadership Team and actively participate in company strategy and growth, driving Sonin forward.
Sonin App DevelopmentDesign Lead
May. 2018 - Oct. 2019Reigate, Surrey, United KingdomWorking on both iOS, Android apps & complex CMS systems for international clients. On joining Sonin I established a new design process which helped to deliver high-quality designs that maximise return for clients through ensuring speed, accuracy and user goals are met. I encourage a close relationship and collaboration between all departments to further the attention to detail and high-quality output throughout the entire process. My duties & responsibilities include:
• Leading and growing the design & product teams
• Talent Management & Onboarding
• Overseeing output quality
• Stakeholder workshops
• Research duties such as User Research, Data Analysis
Zebedee Creations Web Design and DevelopmentSenior Product Designer
Sep. 2014 - May. 2018London* Design operations & revenue expansion
* Stakeholder management & presentation
* UX of marketing sites & native apps including user journeys, wireframes and user research & testing
* UI of marketing sites & native apps including prototyping when necessary
* Liaising with PM, Client & Development to gather requirements & quote * Mentored junior members of the team in skill development
The Whole CaboodleDigital Designer
Dec. 2013 - Aug. 2014Harrogate, United Kingdom* UX & UI of e-commerce and marketing websites and apps * Mentoring junior members of the team
* Supporting on marketing campaigns and creative collateral.
Ascensor LimitedJunior Web Designer
Jul. 2012 - Nov. 2013Birstall, Leeds* Responsive e-commerce specialist designer
* Large enterprise e-commerce applications * Funding backed start-ups
* Creation wireframes, user journeys and final high-fidelity designs * Creating prototypes in HTML and CSS when necessary
* Branding creation for start-ups
* Internal creative marketing support
* Collaborating with development teams
* Stakeholder presentations and management
Ascensor LimitedTrainee Web Designer
Apr. 2012 - Jul. 2012Leeds, United KingdomSupporting senior designers on e-commerce UX and UI, owning small sections of the journey.
FreelanceDesigner
Jan. 2008 - Apr. 2012UKWorking directly out of clients offices or as a remote team member for individual projects. My services include, UI and UX specialising in apps. I can also have a consultative role to help uncover the key business and user metrics to drive the product forward in the most effective way.
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