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Work Background
Whitewater Digital MarketingOwner
Sep. 2024Navarre, Florida, United States
The NineDirector of SEO
Jul. 2021 - Sep. 2024As the Director of SEO at The Nine, I combined strategic leadership with hands-on expertise to drive measurable SEO growth. I led a talented team in developing tailored strategies for industries including e-commerce, manufacturing, healthcare, and legal, focusing on audience-driven, results-oriented solutions. Collaborating closely with the sales team, I played a pivotal role in closing warm leads. By researching companies and competitors and conducting high-level keyword analyses using tools like SEMrush, I created detailed business case proposals. These included traffic growth projections for top keyword rankings in SEO Monitor. I also developed presentations and participated in client pitches, successfully helping secure multiple $12,500+/month contracts and numerous $2,500–$5,000 contracts. Our commitment to excellence was reflected in a 4.9-star Google rating and contract retention rates exceeding industry benchmarks. By integrating e-commerce SEO, content marketing, strategic audits, and comprehensive website optimization, we delivered significant increases in clients' organic search revenue, traffic, and leads. Our process centered on understanding each client’s business and industry, delivering customized solutions to meet their specific needs. Through detailed analysis of digital footprints and market research, we identified challenges and opportunities, driving exceptional outcomes. These included a 791% increase in organic search revenue for an e-commerce store and a 580% growth in organic leads for a multi-location dealership within 12 months.
Randall-ReillyDirector of SEO
Jul. 2013 - Jul. 2020At Randall-Reilly, I spearheaded a comprehensive, white-hat SEO strategy that drove significant improvements in revenue, conversions, and organic traffic across our digital portfolio. I also provided expert SEO consulting to our other digital marketing clients, helping them achieve measurable gains in online visibility and business outcomes. Collaborating closely with the sales team, I played a key role in closing warm leads by conducting in-depth company and competitor research and performing advanced keyword analyses using tools like SEMrush. I developed detailed business case proposals with traffic growth projections based on top keyword rankings in SEO Monitor, crafted engaging presentations, and actively participated in client pitches. These efforts secured multiple high-value contracts, including $12,500+/month and $2,500–$5,000/month agreements. I led strategic initiatives for new site builds, redesigns, and architecture improvements, ensuring all projects adhered to SEO best practices. By conducting technical audits, optimizing on-page elements, and performing niche-specific keyword research in industries such as trucking, construction, and recruiting, I enabled data-driven content strategies aligned with client objectives. Additionally, I managed the social media strategy for five truck driver recruiting brands, delivering campaigns that elevated brand awareness, search volume, and targeted traffic. The integration of social media with SEO strategies yielded impactful results, particularly in competitive recruiting markets. This role combined strategic vision, technical proficiency, and collaborative leadership, resulting in substantial digital performance gains and establishing Randall-Reilly’s dominance in key verticals.
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