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Work Background
VGM & AssociatesVice President Marketing
Mar. 2024Waterloo, Iowa, United States
Something Better, My DarlingOwner
Mar. 2021Parkersburg, Iowa, United States
VGM & AssociatesDirector of Marketing and Communications
Dec. 2019 - Mar. 2024Waterloo, Iowa Area
VGM Group, Inc.Marketing Project Manager
Jul. 2018 - Dec. 2019Waterloo, Iowa
VGM ForbinAccount Executive
Sep. 2017 - Jul. 2018Waterloo, Iowa
Mechdyne CorporationClient Engagement + Public Relations
Sep. 2013 - Sep. 2017Marshalltown, IAMechdyne is one of the world’s leading providers of innovative visual information technologies. We transform complex data into insights and ideas, helping our customers succeed. Our comprehensive solutions are customized from start to finish, including consulting, software, technical services and hardware integration As part of the Mechdyne marketing team, I am passionate about pushing the envelope with our marketing efforts in the following areas: * videos
* social media
* Company website
* collateral materials
* photography
* event related promotions
* prospect nurturing
* product specification messages and materials I also support our sales team and their goals through: * Planning and execution of the company’s participation in trade shows, sales demonstrations, and customer‐oriented events, with oversight to all elements in the process * Sales Team support through presentations, collateral, proposals, and visual representations
Freelance Marketing ProfessionalFreelance Marketing Consultant
Jan. 2013 - Sep. 2013Parkersburg, IAWorked with small and large companies to achieve their marketing goals. Tasks included starting a blog, managing social media, drafting messaging, website design, and general copy writing. My main focus was with ProvenSustainable.com.
UL EnvironmentMarketing Manager
Apr. 2012 - Oct. 2012Marietta, GAGREENGUARD was acquired by UL Environment in 2011, which has allowed for growth within the company. In April of 2012 I was promoted from a Marketing Specialist to a Marketing Manager. Duties:
Manage and execute go-to-market plans for consumer and commercial industries which include juvenile products, toy, consumer products, and janitorial / sanitation. Oversee all consumer marketing activities; print and digital advertising and special promotions. Manage brand integration plans for established service lines. Developed and launched UL Environment webinar series to help build targeted industries. Currently oversee the Marketing Specialist tasked with managing the series. Provide marketing support for UL Environment customers -- ensuring brand consistency as they promote their certifications. Oversee marketing specialist activity including budget management, Google Ad, tradeshow logistics and creative development, webinar series, and general marketing support.
GREENGUARD Environmental InstituteMarketing Specialist
May. 2008 - Apr. 2012GEI certifies product for low chemical emissions ·Marketing liaison for 100+ manufacturers participating in the GREENGUARD Program and help them maximize their certification through a number of tactics including collateral, advertising, tradeshows and education ·Developed unique strategy plan / launch for GREENGUARD in the consumer market through ABC Kids Expo -- Unique booth – utilized built environment to demonstrate intangible element (indoor air quality)
-- Successful hospitality event with key media and prospects ·Worked with prominent manufacturer to secure placement of sales sheets in 500 retail stores ·New role – helped establish roles, responsibilities and expectations
ImedexMarketing Specialist
Aug. 2007 - May. 2008Create and implement marketing plans for healthcare education meetings. Generate copy for a variety of marketing materials. Research and analyze marketing trends. Act as support for tradeshows.
·Successfully marketed 15 live meetings annually, some of which were multi-city
VericomClient Relations Representative
Jan. 2007 - Sep. 2007Write, edit and produce on-hold messages for healthcare facilities. ·Wrote and produced scripts before deadlines consistently
·Enhanced clients on-hold messages by incorporating consistent messaging through all of their marketing tactics including print and radio
Cheyenne Regional Medical CenterCommunity Relations Coordinator
Jul. 2005 - Oct. 2006Act as a liaison between the community of Cheyenne and the hospital. Handle special events in the hospital that are open to the public, and oversee internal and external communication for hospital wide events and developments. Also responsible for coordinating hospital sponsorships and serve as a hospital representative in a variety of community health groups.
·Helped develop communication plan for master facility plan including community and hospital meetings
·Extended hospitals reach into the community through active committee involvement
·Helped execute new hospital brand internally and externally through marketing materials, communication pieces and events
KTWO TVWeekend Anchor/ Reporter / Producer
Jun. 2003 - Jun. 2004Report three days a week, produce and anchor weekend newscasts. Fill–in morning and evening anchor. Proficient at on-location and newsroom live shots.
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