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Work Background
Bethany CollegeDirector Of Communications
Jan. 2017 - Dec. 2018Bethany, West Virginia• Created compelling advertising campaign highlighting celebrity alumni in key student recruiting markets.
• Reimagined alumni magazine through strategic engagement with influential alumni and stakeholders, resulting in increased alumni engagement.
• Oversaw creation of completely new website, incorporating features, design, and user interface tools not present on college’s prior site. • Established and expanded social media outreach program across multiple platforms.
OPR GroupOwner and President
Jan. 2010Greater Pittsburgh Region• Developed marketing strategy to support enrollment growth in Pittsburgh’s Catholic schools, overcoming 10-year decline. o Attained 12% growth in first year post-implementation of multimedia strategic marketing plan. o Earned PR industry’s highest national award for nonprofit marketing communications in 2022 for campaign. • Created and executed successful annual event for statewide environmental advocacy organization, celebrating grassroots environmental initiatives happening across Pennsylvania communities. • Delivered executive communication/presentation services and news media coverage for prominent global nuclear power manufacturing company; provided focus on global adoption of next-generation nuclear technology. • Served as advisor to senior executives and Board of Directors on issues, crises, and strategic communications efforts.
IPREX Global CommunicationPresident
Jan. 2001 - Dec. 2003London, United Kingdom• Transformed IPREX from a professional network into a global platform of the leading independent public relations firms worldwide. • Boosted membership, revenue, and member engagement globally amid challenging economic climate in 5 continents during a global economic downturn. • Spearheaded strategic reorganization to facilitate expansion of IPREX in Asia, Central, and South America.
Skutski & Oltmanns, Inc.Owner and President
Jan. 1985 - Dec. 2009Greater Pittsburgh Area• Played pivotal role in growing small boutique agency to full-service marketing firm with revenues of $1.5M and largest independent marketing communications firm in Pennsylvania. • Led agency to receive numerous accolades in public relations and marketing communications, earning recognition at local, regional, national, and international levels. o Notable honors include B2B Campaign of the Year from PR Week magazine, prestigious Silver Anvil Award from Public Relations Society of America, and various other national and international organizations. • Assisted Detroit-based casino developer in securing exclusive gaming license in highly competitive process in Pittsburgh. o Orchestrated comprehensive integrated communications and community relations campaign, recognized by state government officials as decisive factor in granting client license over major international gaming companies. o Served as leader of PR campaign and public face of organization in community; successfully prevailed over major international competitors using personally crafted presentation as primary contributor to securing client’s win.
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