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Work Background
Self careCareer Break
Sep. 2024United StatesTaking a moment to pause and enjoy life. I’ll be back in the new year!
BlythecoSenior Manager, Marketing
Jul. 2023 - Sep. 2024
ShopifySenior Partner Marketing Manager
Nov. 2021 - May. 2023Employment affected by a 20% staff reductionAligned closely with key agency partners to design and execute pipeline-generating campaigns, including strategy, approvals, forecasts, collateral, and lists for targeted outbound calling to meet joint business goals by combining creative ideas with extensive analytics and data-driven demand generation. • Delivered innovative solutions to go-to-market with partners, owned end-to-end execution, and ensured consistency across programs and campaigns where revenue growth was achieved. • Distributed funding and monitored partner execution, program compliance, claims, and MDF reimbursement.
• Worked cross-functionally with Partnerships, Sales, Product, and Product Marketing teams to achieve common commercial goals.
• Managed quarterly budget to meet and exceed lead generation, pipeline, and revenue goals.
• Analyzed the effectiveness and ROI of marketing programs for acquiring customers through partners and keeping them as customers via partners.
• Conceptualized and project-managed the development of partner marketing playbooks, guides, and content bundles for through-partner amplification
AvalaraPartner Marketing Manager
Apr. 2020 - Nov. 2021Developed and implemented to and through integrated partner programs, digital campaigns, virtual and field events, content promotions, and email nurtures for strategic eCommerce partners, driving actionable, measurable results. • Defined annual co-marketing strategies, objectives, and measures of success with top ecommerce technology and agency partners to meet mutual objectives and build pipeline
• Drove new partner acquisition and referrals through joint marketing programs to drive conversion to new merchant sign-ups.
• Leveraged dashboards and reports to make data-driven decisions and quantify impact. • Identified content gaps and worked with cross-functional teams to build and improve defined assets.
• Built relationships with partner marketing leaders and gained commitment for joint marketing plans.
PayaChannel Marketing Manager- Paya, Inc. (formerly Sage Payment Solutions)
Sep. 2018 - Apr. 2020Reston, VACreated and socialized solution-driven marketing materials and sales enablement tools for the underserved channel within 2 months of hire. •Developed go-to-market strategies, including offer development, product messaging, sales enablement, outbound calling, email campaigns, tradeshows, and webinars.
• Created co-marketing strategies for partners, including landing pages, email campaigns, social media, webinars, sales training tools, outbound calling, newsletter content, and product messaging.
• Managed, monitored, and measured the effectiveness of campaigns and programs to defined KPIs and provided executive summary recommendations for refinement and improvement.
• Managed trade show participation and logistics, including the creation of displays, sales collateral, giveaways; booth shipments, promotional assets, and lead gen activities.
HHHunt CorporationMarketing Manager
Mar. 2015 - Sep. 2018Richmond, Virginia AreaDeveloped brand strategy for new HHHunt developments based on buyer personas and demographic research, including budget creation and adherence, naming, logo design, tagline, and theming. • Launched website redesign in first 6 months of being hired, resulting in a 30% increase in visitors to community-specific pages converting to leads at 25%.SEO/Organic traffic increased by 57%, and social media 76% increase
• Created, implemented, and managed first-ever digital strategy for two divisions • Brand ownership and enforcement of public relations and social media platforms to ensure accurate portrayal of message and unique positioning.
• Developed, maintained, and reported on all marketing metrics while streamlining collection process. Previous experience with HHHunt Communities: Marketing Coordinator (2001-2005) and Marketing Manager (2005-2008).
Sage Payment SolutionsSr. Marketing Specialist
Feb. 2011 - Mar. 2015McLean, VACollaborated with internal and external marketing teams in the development, planning, creative concept, production, and implementation of branding for email, direct mail, trade show, microsites, websites, sales materials, and product launch initiatives for ISV and VAR partners.
• Researched, identified, and implemented the company’s first-ever partner marketing brand portal.
• Managed rebranding efforts of Sage Payment Solutions to Sage N.A., including new brand guidelines, logo, color palette, fonts, iconography, and photography.
• Designed and executed to and through partner marketing campaigns and programs to maximize ROI.
• Collaborated with cross-functional teams leveraging analytics, customer and competitive insights, and marketing best practices to develop innovative approaches to connect with customers.
SpaceNewsMarketing Manager
Aug. 2009 - Feb. 2011Springfield, VA
HHHuntMarketing Manger
Jul. 2003 - Sep. 2008Richmond, Virginia, United States
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