Requests
6
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
AirbnbSenior Community Lead
Apr. 2024Raleigh, North Carolina, United StatesGrowth and Retention Strategy: Building an end-to-end strategy to accelerate the expansion and retention of the global Airbnb Host Club ecosystem by designing and implementing new recruitment, onboarding, continued education, and retention programs in 70 languages. Global Team Management: Direct management of a 14-person Central Operations team that delivers end-to-end solutions to enable internal service delivery capabilities at global scale; increased efficiency by 150% within the first 30 days. Community Impact: Leading the redesign of external-facing resources for Hosts and Host Club comms, events, and program structure – impacting more than 5M Airbnb Hosts globally.
GoogleSenior Marketing Manager, National Partnerships
Jan. 2018 - Mar. 2024United StatesGo-to-Market Strategy: Implemented multi-state, cross-ecosystem plan to increase use of Google tools through market segmentation, email campaigns, audience development and customer satisfaction metrics; added $200K+ in enterprise sales pipeline, 10 new corporate partners, and 3 university and community college partnerships within 10 months; surpassed annual target for number of people trained by 200%. Cross-Functional Management: Stewarded $24M+ budget to secure strategic wins for adoption of Google products; identified and built trust with 40+ national c-suite level nonprofit and corporate partnerships; negotiated co-marketing deals by aligning across policy, PR, and marketing teams; scaled globally by executing and managing net-new relationships with creative agencies. Negotiation & Leadership: Directed team of 40 employees to develop, mediate and execute 40 national partnerships to deploy Google tools and resources through tailored campaigns; managed 14 initiatives that trained 1.6M+ jobseekers and small businesses on Google products, exceeding team goal by 600K.
GoogleCommunity Impact Manager, Google Fiber
Sep. 2015 - Jul. 2018Product Strategy: Led and executed strategic vision for national Google Fiber (GF) communities initiative that brought free internet to 500+ housing units by activating network of net-new partners, including housing authorities and C-suite executives; collaborated with them to drive digital skills training and community engagement; increased internet activation rate by 50% (highest in launch history for GF). Project Management: Designed and launched Google Fiber’s inaugural national Community Impact Report to showcase GF’s successes across the US; worked across 8 regional teams to communicate wins through blog posts and PR campaigns; served 1.5M people through jobs created, skills training and internet access. Partner Ecosystem Operations: Drove new sponsorships with 50+ key local organizations to increase GF adoption by creating custom campaigns and demonstrating increases in user satisfaction scores to C-suite leaders; delivered 10K+ hours of STEM education and improved digital literacy of 500K learners.
Kenan Fellows ProgramAssistant Director of Development
Jun. 2013 - Sep. 2015Raleigh-Durham, North Carolina AreaMarket Segmentation: Built strategic development plan to exceed fundraising targets for $1.4M organization supporting teachers in redesigning their curriculums; increased dollars raised by 213% in first 18 months by identifying new audiences and launching custom programs to convert members into donors. Strategic Engagement & Operations: Established all procedures and systems, including Salesforce process for donors, email and letter campaigns, co-marketing partnerships and volunteer strategies, to enable efficient and effective donor stewardship, resulting in a 40% increase in donor retention rate.
Leadership North CarolinaAlumni Relations & Development Director
Jul. 2012 - Jun. 2013Raleigh-Durham, North Carolina AreaCampaign Optimization: Doubled alumni campaign contributions by 23% in first 8 weeks of 12-week annual campaign and doubled campaign donations to $200K year-on-year through corporate influencer campaigns, partner engagement and campaign creation. Content Marketing & Engagement Strategy: Established new, long-term donor pipeline of alumni by converting them from inactive to donating through content rebranding, website modernization, and instituting a program recruitment framework; increased donor participants by 50%.
U.S. Department of StateAlumni
May. 2011 - Aug. 2011Armenia / Turkey Selected as a member of the 21-person cohort of the 2011 United Civic Action Network (UCAN) program, sponsored by the State Department.
Partnered with U.S., Armenia and Turkey-based nonprofit leaders to build grassroots strategies for international post-conflict transformation initiatives. Led a team of international youth advocates to create a multilingual web-based tool kits to teach youth about goal setting and strategic planning. Participated in the first flight from Yerevan to Ankara since the border closing.
The Perfect PlanOwner
Jul. 2009 - Jun. 2016Raleigh-Durham, North Carolina AreaThe Perfect Plan is a full service event firm committed to designing, creating and implementing the perfect plan for corporate and social events.
Boys & Girls ClubsDirector of Corporate & Community Partnerships
May. 2004 - Jul. 2012• Worked directly with Board of Directors, event committees, administrative & program staff and club volunteers on events and tasks that positively impacted $1M+ fundraising goals of Boys & Girls Clubs.
• Created more than 10 new corporate partnerships and funding opportunities in 2009 and first quarter of 2010.
• Established ongoing statewide corporate partnerships and that in turn engaged more than 115 teen members in collaborative technology project; resulting in 20 percent increased funding.
• Integral in increasing in funding for Boys & Girls Clubs in eastern Wake County; increasing annual campaign giving from $5K to more than $30K in two years.
• Wrote corporate and foundation grants to support annual campaign.
• Integral in creation and management of Boys & Girls Clubs alumni and internship program
• Led Boys & Girls Clubs young professionals’ network to increase funds raised from $2K to $21K within one year.
• Led in all areas of coordination including production, catering, venue selection, media, overall vision, staffing and event closure procedures while managing $40K+ budgets, for three major Boys & Girls Clubs special events netting more than $600K between 2005 and 2011.
• Directed grant compliance for Boys & Girls Clubs of America corporate funding including more than $50K pass-through funding and $85K in federal funding.
• Developed brand and marketing strategies for young professionals’ network and volunteer recruitment program; collaborate to create brand for annual campaign and capital campaign.
Town of CaryCamp Operations Director
May. 2003 - Aug. 2003Managed camp operations for two 12-week summer camps. Designed bus fleet management tool that reduced busing costs for two camps by 20 percent. Planned and implemented special events for campers and staff.
Raleigh Girls ClubTechnology Lab & Special Projects Coordinator
May. 2002 - Sep. 2005Designed age and gender appropriate technology curriculum that addressed key issues in: cultural tolerance and awareness, economic literacy, digital arts and internet safety Coordinated weekly special events for over 200 youth members.
AmericorpsWIA Youth Program Coordinator
Jan. 2001 - Jan. 2002Created self-sustainable Workforce Investment Act program that aided high-risk youth ages 16 to 21 in finding meaningful work experiences and access to alternative education. Managed 10 youth clients and $50K budget for program.
Intch is a Professional Networking App for the Future of WorkSee more people like Tia on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
383122 people
24
Partnership Marketing @ DonorsChoose
17
Sr Director, Customer Support
16
Actor
156885 people
17
Content manager and creator
16
Founder, Senior Accountant @ Self Employed
16
Customer Service/Hospitality Professional