GoogleSenior Marketing Manager, National Partnerships
Jan. 2018 - Mar. 2024United StatesGo-to-Market Strategy: Implemented multi-state, cross-ecosystem plan to increase use of Google tools through market segmentation, email campaigns, audience development and customer satisfaction metrics; added $200K+ in enterprise sales pipeline, 10 new corporate partners, and 3 university and community college partnerships within 10 months; surpassed annual target for number of people trained by 200%. Cross-Functional Management: Stewarded $24M+ budget to secure strategic wins for adoption of Google products; identified and built trust with 40+ national c-suite level nonprofit and corporate partnerships; negotiated co-marketing deals by aligning across policy, PR, and marketing teams; scaled globally by executing and managing net-new relationships with creative agencies. Negotiation & Leadership: Directed team of 40 employees to develop, mediate and execute 40 national partnerships to deploy Google tools and resources through tailored campaigns; managed 14 initiatives that trained 1.6M+ jobseekers and small businesses on Google products, exceeding team goal by 600K.