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Network Power<100 people
Roles
🔥100%
Startup Founder
💸100%
Marketing
✔️100%
IT
Geos
🇺🇸100%
United States
Work Background
Kosmos Creative LLCFounder
Oct. 2023Cary, North Carolina, United StatesPartner with the CEO, leadership, and third-party vendors to implement and refine best practices for automation processes.
Support the design, implementation, and optimization of automated workflows, including lead generation, lead scoring models, and nurture campaigns.
Oversee channel acquisition programs, collaborating with divisional teams to ensure proper campaign submissions and their successful execution.
Collaborate with external agencies and consultants to improve web and application performance.
Manage system enhancements, troubleshoot technical issues, and drive bug fixes within Go-to-Market (GTM) platforms.
Develop and maintain internal materials for operational processes, ensuring alignment with best practices and platform updates.
Technical expertise in tools such as Salesforce, Google Analytics, Google Tag Manager, and coding languages like HTML, XML, and JavaScript.
Stay ahead of industry trends and introduce innovative marketing technologies to achieve and exceed business goals.
The Merchandisers LLCCo-Founder / COO
Jun. 2022 - Oct. 2024United StatesHandled the entire Martech for B2B Ecommerce Clients
Strategic planning to align with client’s business goals.
Completed SEO audit and created a roadmap for site, keyword, and content optimizations.
Created action plans for new features/technology, set budgets, worked with cross-functional teams such as engineers/marketing/customer support from concept to launch.
Managed paid ads - Google and Microsoft Ads - set budget, campaign roadmap, product grouping, A/B test dynamic ads, conversion set up, optimized bidding strategies - Set concrete KPIs and exceed goals every month
Organic revenue increased 170% within 6 months – Paid ad revenue increased 150% within 4 months
Bi-weekly/monthly reporting on SEO, Site performance vs. KPI goals. Dive into analytics for Quarterly review, monthly SEO audit against competitors.
Data feed governance and customization - Data hygiene, category mapping, attribute requirements for products, and content optimization (blog) to maximize organic and paid traffic.
Created category structure and breadcrumbs for crawlable permanent category URLs (NetSuite) and updated all feeds accordingly.
Governed Tax, Shipping, delta feed for 99% approval in Google Merchant
Merchandising -
Product Recommendations integration and optimization - designed UI/UX, set locations and strategies - working with developers to integrate. Increased basket size by 10% MoM.
Site Search Optimization – created reports on user search behavior and optimized action accordingly. Leverage Google Search Console for segmenting Resolved unwanted results, zero results, or common misspelled searches by setting synonyms
Rebuilt and managed feed, display algorithm, facets, boosting rules Created custom landing page for each campaign
UI/UX services - Designed product detail page, home page, custom landing pages, microsites.
Research Triangle Dental (RT Dental)Marketing Consultant
Mar. 2012 - Mar. 2021
Net32 IncMarketing Operations Manager
Dec. 2011 - Jun. 2022United StatesGrowth Marketing
An integral part of the CRO team – A/B testing site, recommendations, and search.
Managed all creative assets including advertising, branding, and print deliverables, A/B test, and standardized the approval process.
Research/requirements for technology implemented on site.
Integrated and managed feed governance software
Performance measurement and reporting
Campaign analysis and reporting
Technology, automation & pipeline management
Budgeting and planning; financial governance and reporting
Data management
Workflow process development and documentation
Project management
Strategic planning for acquisition combined with analytics and predictive modeling
Organized benchmarks & assessments
Customer, market, competitive intelligence, research, and insights
Proactively analyze and explore data to find trends, and discover relevant insights to improve customer experience and increase AOV & CLV.
Created and maintained weekly promotions and related weekly campaigns to engage and nurture new and repeat customers.
Benchmarked and determined Goals and KPIs. Report on product performance via Google Analytics, Merchant Center, Search Console, and Heap Analytics.
Created action plans, PRD, and procedural manuals and dispersed them to responsible departments. Search Optimization (SEO)
Researched and set requirements for site search (3rd party) Worked with engineers to integrate tracking
Optimized display algorithm, facets, boosting rules Leveraged Google Search Console data to merchandise Reports on user search behaviors and optimize action accordingly.
Resolved unwanted results, zero results, and synonyms - Created custom category pages.
Managed on-site recommendations (Kibo/Monetate) - Created and customized recommendations. Optimized strategies for in-depth personalization shopping. Monitor account health, strategize, and increase AOV & revenue.
Create and maintain landing pages and on-site content to improve campaign performance.
Net32 IncEmail Marketing
Dec. 2011 - Jan. 2020Launch diverse email flows to onboard, nurture and retain dental businesses. Increase customer engagement and drive revenue by creating robust flows. Advanced skills in managing enterprise-level marketing automation platform, technical experience in HTML/CSS and dynamic email scripting language. With an engineering background, I set the requirements and work closely with engineers to build out event based email automations for all transactional emails. Report high level KPIs monthly and details on each email category. Launched Onboarding, Cart Abandonment, Post purchase, Browse Abandonment, and many more with personalized recommendations. Advanced experience with ESP: Klaviyo, Bronto, MailChimp & Mandrill (all custom HTML/event based triggered), Constant Contact, Campaign Monitor, etc. Research and onboard new ESP in accordance with company growth. Lead ESP onboarding and transferring process. Fluent HTML/CSS, email events, Google Analytics, Photoshop, Illustrator, Excel, MS office, Sketch, Indesign, etc.
AdobeGraphic Designer
Mar. 2004 - May. 2007San Francisco Bay Area
Kosmos Creative LLCMarketing Consultant
Jan. 2002 - Jan. 2017Cary, North Carolina--Apex Tool Group, Apex, NC - UI/UX, Graphic Designer Designed websites, commercial packaging and store displays for Crescent, GearWrench, Lufkin.
Mother Teresa Catholic Church, Cary NC - UI/UX, Brand Designer Created Logo, Brand, Website for a new church. Managed all web and print deliverables for the capital campaign.
--Cisco WebEx, San Jose, CA - Email marketing, Senior UI/UX Designer, Brand Designer
Designed emails for customer acquisition campaigns. Designed UI/UX for microsites for prospecting to schedule meetings and select gift packages.
--N-Vidia - Santa Clara, CA - UI/UX, Senior UI/UX Designer, Brand Designer
Designed trade show deliverables and UI/UX for the product launch page
Designed UI/UX for microsites for prospecting to schedule meetings and select gift packages.
--LunaGraphica – Sunnyvale, CA - UI/UX, Senior Graphic Designer, Brand Designer
Conceptualized and designed advertisements for various commercial businesses such as restaurants, clubs, medical groups, and more. Designed media kits, annual reports, logos, and other print deliverables.
--Black & White Design Campbell, CA – UI/UX, Graphic Designer, Brand Designer
Managed all web deliverables for clients such as Apple, Symantec, Adobe and more.
Brand manager for the Adobe account & owned the Creative Suite deliverables.
--Steinberg Hart Architect San Jose, CA – Graphic Designer
Designed plan proposals and collateral
WeeklysAdvertising Production Director
Jan. 2000 - Dec. 2004San Jose, California, United StatesResponsible for production and advertising of 4 major Bay Area Weekly Magazines: San Jose, Santa Cruz, North Bay (Russian River), and Oakland. Managed production manager, designers, production artists, and printers. Redesigned all advertisements.
Assisted Sales Managers with ads proposals including design and branded content for local and national businesses. Ensured all magazines were printed on schedule every week. These were hard deadlines, no joke!
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