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Work Background
Laura Gallon JoaillerieFounder
May. 2020Los Angeles, California, United Stateshttps://www.lauragallon.com
Sophianora incProduct Manager
Aug. 2019 - May. 2020Los Angeles, California
Creative SpiritCreative Strategist
Jul. 2016 - Nov. 2017Cannes Area, France- Supervising the creative team (photographers, graphic designers, motion designers, video productions, app customization etc.) - Analysis of client briefs, development of concepts, recommendations and budgets - Managing social media campaigns - Developing a new global brand identity for the three agencies (Cannes, Paris & Barcelona)
Hôtel du Cap-Eden-RocDigital Marketing Coordinator
Oct. 2014 - Oct. 2015Hôtel du Cap-Eden-Roc / Château Saint-Martin & Spa / L'Apogée Courchevel - Conceptualised and executed social media campaigns to drive digital innovation and reach new audiences
- Managed the social media calendar to support global marketing calendar
- Wrote and uploaded all content for the hotels’ websites using a tone of voice in line with each hotel's identity
- Developed regular competitive analysis reports across social media networks and websites
- Created monthly email newsletters sent out to global databases
NET-A-PORTER GROUP LTDMarketing Intern
Sep. 2013 - Mar. 2014Greater New York City Area- Supported the marketing team across all key acquisition channels including affiliates, advertising and partnerships
- Conducted market research on competitors and new brands to increase sales and profitability
- Ensured that deadlines were adhered to for global brand launches
- Managed expense reports, budgeting and sales analyses
- Compiled recommendations for future marketing campaigns and events
Karla Otto LtdPublic Relations Assistant
Jan. 2013 - May. 2013Greater New York City Area- Assisted with Erdem, Viktor & Rolf, Jerome Dreyfuss, Giambattista Valli and Celine accounts - Managed domestic and international traffic of samples - Communicated with editors, stylists and clients on a daily basis
- Created weekly and monthly credit reports - Conducted research projects for potential and existing clients - Managed the showroom - Identified and created press clippings for online and print publications
- Assisted in fashion show planning
- Participated in the selection of samples for the US market based on buying orders and editorial preferences
- Archived collections
- Organized and participated in Press Day
Christian DiorPublic Relations Intern
Aug. 2012 - Dec. 2012Greater New York City Area- Facilitated the coordination of Christian Dior, Dior Homme and Fine Jewelry samples nationally and internationally
- Created weekly credit packages and monthly editorial books - Maintained the closet - Assisted in the organisation of the Trunk Show
VogueAccessories Intern
Jan. 2012 - May. 2012Greater New York City Area- Managed samples coming in and out of the fashion and accessories closets - Produced story boards - Maintained the accessories closet - Packed for photo shoots
ChloePublic Relations Intern
Mar. 2011 - May. 2011Paris Area, France- Coordinated sample requests worldwide - Organised ready-to-wear show - Conducted meetings with stylists
ELIE SAABPublic Relations Intern
Sep. 2010 - Mar. 2011Paris Area, France- Trafficked samples worldwide - Maintained the fashion closet - Created press books - Participated in the execution of the brand's social media strategy - Organised ready-to-wear and haute couture shows, press days and Vogue Fashion Night
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