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Work Background
Surface AgencyPresident
Jul. 2024Atlanta, Georgia, United StatesWhat you can't see matters. Building iconic brands is what we do. We know that what is seen is only a small fraction of what really matters. This unseen cultural foundation creates and sustains great brands. In an age of disposable products and forgettable experiences, we make and market real and meaningful brand experiences. We create authentic brand experiences that change the world while remaining timelessly resonant. Places You Want To Be and Products You Want To Own.
PROOF Hard Ice CreamChief Marketing Officer
Apr. 2023Atlanta Metropolitan Area
InstigatePresident
Mar. 2023 - Jul. 2024Atlanta, Georgia, United StatesInstigate was a new model agency. We partner directly with our clients through equity investment and shared revenue. We win or lose together. Unfortunately, it was shuttered unexpectedly in July of 2024. RIP.
Envision ConstructionChief Marketing Officer
Dec. 2022 - Jul. 2024Atlanta, Georgia, United StatesLeading the rebrand and then growth trajectory of this early stage Construction company's rebirth as a rebellious new force taking on the tragic lack of innovation and progress in one of the oldest industries in history.
Aurelius GlobalPresident and Head Consultant
Dec. 2021Atlanta Metropolitan AreaI help my client partners understand and develop actionable plans for complex topics such as Audience Definition (Design Targeting), Brand Strategy and Development, Brand Identity, Brand Experience, Media Strategy and Communications. I have global, broad category experience in research, branding, experience, media and innovation. Centennial Yards / CIM Group - The largest real estate development of its kind in the US, this 55 acre, $5.5B development is set to remake the heart of Atlanta and create a vibrant live/work community and a destination for 20 million annual visitors. Services include: Corporate and Brand Strategy, Identity, Tagline and Logo Systems, Place Naming Marketing Strategy and Execution. Miraxess - This innovative French startup is changing the way people think about needless repetition in personal technology. Their flagship product, the Mirabook enables extreme levels of economy and productivity while also having an extremely low eco-impact and low cost because it utilized the processing power, memory and connectivity of your existing mobile phone. Services include: Research, Value Proposition, Target Audience ID and Definition, Marketing Strategy, Creative Strategy. BBC Maestro - A subscription-based streaming platform, created to educate and inspire people to explore their creativity. Through pre-recorded lessons and detailed course notes, over a wide range of disciplines taught by globally recognized experts. US Launch Marketing Strategy, Agency selection, Media Planning, Budgeting and Staffing. Slickdeals - Owned by Hearst Media and Goldman Sachs PE, Slickdeals.net, one of the largest online Affiliate deal aggregators with over 14 million MAU's. Advertising and Marketing Strategy, Media Agency Selection, Media Strategy, Budget Development Brand Strategy, Voice, Personality and Archetypal Storytelling Creative Agency Selection and Management, Creative Strategy Research and Concept Testing
RealEatsChief Marketing Officer
Jul. 2021 - Dec. 2021RealEats is a direct-to-consumer meal delivery business that's committed to building a better food future. The company has developed an award-winning, patent-pending, and unique meal line that makes it simple for people to access and enjoy the nutritional benefits of real food while reducing food waste and supporting local farms. My responsibilities include:
- Demand Creation and Growth driver
- Strategic and Tactical Marketing expert
- Brand Experience and Customer champion
- Brand Storyteller
AdvisoryCloudStrategic Advisor
Mar. 2021 - Mar. 2024
The CMO ClubMember, Atlanta Chapter
Jan. 2021Denver, Colorado, United States
PopSocketsGlobal Chief Marketing and Growth Officer
Jun. 2019 - May. 2021Boulder, Colorado, United StatesPopSockets created the phone grip category and maintains the leadership position in it globally. With over 200,000,000 phone grips sold and availability in 70+ countries, the brand is a global leader in the mobile accessory category. As a member of the Executive Leadership Team, I helped lead the company through the Covid 19 crisis and return it to positive YOY growth in 2021. My responsibility included: Product Management: Developed a Product team to manage all aspects of product management, commercialization, and innovation. Revised innovation pipeline and efficiently brought many new products to market including phone cases, PopOptics, SOG partnership, PopNails, Masks, MagSafe, Star Wars, The Mandalorian collection and Burt's Bees. Global Marketing: Built a modern marketing team from the ground up, executing many national, regional and global campaigns and product launches. Team consisted of: - Creative Agency and Studio
- Brand and Packaging Design Group
- Global Brand Marketing Hub in the US with teams in North America, LATAM, EMEA and APAC.
- eCommerce / Direct to Consumer
- Retail Marketing
- Performance Marketing
- Social Media (Organic and Content) - Influencer Marketing
- Public Relations
- Environmental, Social and Corporate Governance / Corporate Social Responsibility / Poptivism Research and Strategy: Developed a Research team to assess and measure critical business dynamics, including brand awareness, penetration, consumer attitude, usage and ownership, price elasticity, market sizing, sku-optimization, and concept testing. Curated subscription research tools and consumer trend and data platforms tailored to various business needs.
BFG AgencyChief Strategy Officer, VP
Oct. 2014 - Sep. 2019Atlanta, Georgia, United StatesBFG (Beverage and Food Group, now 9Rooftops) is a creative digital brand experience agency that cultivates iconic brands by transforming cultural insights into meaningful storytelling. I was the leader of the Consumer Insights, Brand Strategy and Communications Planning as well as the Media groups. My role included the following: Brand and Marketing Planning for all of the agency's 50+ clients including digital transformation, organic and paid search and social planning and content strategy.
- Public Health: South Carolina Department of Health and Environmental Control Division of Tobacco Prevention and Control - Backfire Program, Teen Distracted Driving / Texting Program
- Restaurant and Hospitality Clients: Church's Chicken, Tropical Smoothie Cafe, Outback Steakhouse, Edible Arrangements, Carl's Jr/Hardees, Intercontinental Hotel Group - Financial Clients: Progressive Insurance
- Beverages: Coca-Cola, Sutter Home Wines, Beringer Wines, Bogle Wines, Joel Gott, Menage a Trois, - Campari, Wild Turkey, Skyy Vodka, Grand Marnier, Dunkin RTD, American Honey, Vess Soda, DS Services - Energy: Palmetto Solar - Tourism: Discover South Carolina - Technology: Whirlpool, Samsung, LG, W-Labs Thought Leadership: I helped the agency achieve a growth mindset, instantiating processes for sharing information, collaboration and team building. Account Growth: Developed strategic processes to enable creative, performance media, analytics, and account management to steward growth for clients. Media: Led the media department in charge of over $15MM annual spend; TV, Print, Search, Social, Programmatic, etc. Business Development: Key member of agency pitch team, analyzing opportunities and developing agency point-of-view on prospective business.
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