BFG AgencyChief Strategy Officer, VP
Oct. 2014 - Sep. 2019Atlanta, Georgia, United StatesBFG (Beverage and Food Group, now 9Rooftops) is a creative digital brand experience agency that cultivates iconic brands by transforming cultural insights into meaningful storytelling. I was the leader of the Consumer Insights, Brand Strategy and Communications Planning as well as the Media groups. My role included the following: Brand and Marketing Planning for all of the agency's 50+ clients including digital transformation, organic and paid search and social planning and content strategy.
- Public Health: South Carolina Department of Health and Environmental Control Division of Tobacco Prevention and Control - Backfire Program, Teen Distracted Driving / Texting Program
- Restaurant and Hospitality Clients: Church's Chicken, Tropical Smoothie Cafe, Outback Steakhouse, Edible Arrangements, Carl's Jr/Hardees, Intercontinental Hotel Group - Financial Clients: Progressive Insurance
- Beverages: Coca-Cola, Sutter Home Wines, Beringer Wines, Bogle Wines, Joel Gott, Menage a Trois, - Campari, Wild Turkey, Skyy Vodka, Grand Marnier, Dunkin RTD, American Honey, Vess Soda, DS Services - Energy: Palmetto Solar - Tourism: Discover South Carolina - Technology: Whirlpool, Samsung, LG, W-Labs Thought Leadership: I helped the agency achieve a growth mindset, instantiating processes for sharing information, collaboration and team building. Account Growth: Developed strategic processes to enable creative, performance media, analytics, and account management to steward growth for clients. Media: Led the media department in charge of over $15MM annual spend; TV, Print, Search, Social, Programmatic, etc. Business Development: Key member of agency pitch team, analyzing opportunities and developing agency point-of-view on prospective business.