I've worked with many leading brands, from startups to turn-arounds, positioning them to move their markets by developing highly relevant products, brand value propositions, compelling narratives, marketing and media plans for their most valuable audiences.
I’ve led customer-centric organizational and digital transformation projects in more than 60 countries in categories as diverse as Construction, Mobile Technology and Accessories, Luxury, Hospitality, Restaurant, CPG, Automotive, Apparel, Clean Energy, Prepared Meal Delivery, Pets and Public Health.
Construction and Real Estate: Fifth Group Restaurants, Envision Construction, CIM Group, Centennial Yards
Public Health: South Carolina Dept. of Health and Environment, Tobacco Prevention and Control, Teen Distracted Driving / Texting Program
Restaurant: Alma Cocina, Arby's, Bold, CPK, Captain D's, Church's/Texas Chicken, Domino's Pizza, Ecco, La Tavola, Lure, McDonald's, Outback Steakhouse, South City Kitchen and Tropical Smoothie Cafe
CPG: Proof Hard Ice Cream, Realeats.com, Absolut Vodka, American Honey, Bota Box, Campari, Coca-Cola, Courvoisier, Menage a Trois, Sutter Home, Wild Turkey, Bogle, Pillsbury, Dr. Oetger, Red Bull, Russell's Reserve, Tiger Beer, Dunkin, Rani, Barbican, MInute Maid, Nutriboost and Skyy Vodka
Apparel: Reebok, Denizen Jeans, Levi's Red Tab, Timberland and Northface
Professional, Business and Finance: American Marketing Association, Charles Schwab, Atlanta Chamber of Commerce and Progressive Insurance
Beauty, Health and Wellness: Eli Lilly, TRESemme, Unilever (Axe and Degree) and Burt's Bees
OEM, Automotive and Heavy Equipment: Ford, Mercury Marine, ITE, Navistar, IC Bus, Toyota, Lexus, Scion, Volkswagen, Mahindra, Monaco and Holiday Rambler
Hospitality and Tourism: Fairmont and Intercontinental Hotels and Discover South Carolina
Technology, Electronics and Appliance: LG, PopSockets, Whirlpool, Qualcomm and Samsung
Sports and Leisure: Schwinn, Srixon and SOG
Pets: Mars and Petsafe
Clean Energy: Palmetto Solar
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