CentoeventiAccount Project Manager
Nov. 2015 - Apr. 2019Milano, ItaliaDeveloped marketing and communication strategies with a special focus on innovation technology and digital tools (AR,VR, etc.), mainly for the B2C channel. Created PowerPoint presentations for top-level companies, such as Pandora, AB-Inbev Corona Extra, Enel, JTI. Developed websites, social media plans and mobile apps, in support of the communication of trade and marketing events. Supervised and coordinated the activity of more than 15 team members, suppliers included. Accounting and New Business skills: PR, follow up on clients, preparations of budgets and trade agreements. KEY EVENTS Corona Extra On Trade Winter/Summer tour 2016-2017
More than 300 activations on POCs around Italy (focus on the winter ski areas/ summer seaside locations) Pandora Launches of New Collections (Spring 2017 β Autumn 2017)
Marketing events across Italy, France and Turkey with more than 200 stores simultaneously activated