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Work Background
Stride ProductionsCreative Producer
Mar. 2023Boise, Idaho, United StatesStride Productions specializes in bridging digital marketing, event marketing, and production management. My role encompasses a dynamic blend of strategy and hands-on execution, focusing on: 🔹 Produced High-Profile Campaigns: Involvement in six major Brooks Running campaigns, a music video, and local agency initiatives. Consistently achieved outstanding results through strategic planning and effective collaboration. 🔹 Event Planning & Execution: Spearhead the conceptualization, planning, and implementation of brand events, ensuring they align with our brand ethos and objectives. 🔹 Compelling Content Creation: Demonstrated expertise in copywriting and content development, crafting engaging blog posts, online advertisements, and social media content that drives engagement. 🔹 Social Media Management: Craft, schedule, and monitor social media content, ensuring consistency, relevance, and engagement across all platforms. 🔹 Expert Media Production and Event Coverage: Comprehensive video coverage for premier trail racing events, including the Western States Endurance Run, Golden Trails Series, and Javelina Jundred. 🔹 Effective Event Coordination and Retail Enhancement: Collaborated with Fleet Feet Meridian to acquire event sponsors and implement marketing strategies. Ensured alignment of events and merchandising with brand objectives.
MakingChief Operating Officer
Aug. 2020 - Mar. 2023Boise, Idaho, United StatesCo-founder and COO of Making Co, I've led operations and brand development, pioneering a space tailored for our dynamic community of makers, crafters, and artisans. The Making app embodies this passion, serving as a nexus for sharing ideas, fostering relationships, and delving into the intricate world of crafting. But it doesn't stop there. We're excitedly gearing up for the launch of our Marketplace, an exclusive hub for handmade goods, digital patterns, and a range of specialized services. Key Responsibilities: 🔹 Operations: Streamlining day-to-day processes, ensuring the company's efficient functioning, and achieving sustainable growth. 🔹 Engineering Management: Overseeing the technical direction of the platform, leading our engineering teams, and ensuring optimal software and product development. 🔹 Customer Success: Guaranteeing that every user's journey on our platform is seamless and enriching, while also addressing feedback to enhance user experience. 🔹 Marketing Strategy: Leading the charge in the brand and positioning for the Making Co as the go-to platform for makers everywhere. 🔹 Business Development: Led and executed a comprehensive partnership strategy, securing and managing brand partnerships for events and media, enhancing brand visibility in collaboration with the Head of Marketing, and maintaining strong partner relationships. To all creators seeking a unique blend of connection, inspiration, and resources: the Making app beckons. Now available on the App Store, it's not just an app; it's the dawn of a renewed making community, meticulously crafted by makers, for makers! ✨
tanzioMarketing Advisor
Apr. 2012 - Apr. 2013
TripItField Marketing Associate
Jan. 2012 - Apr. 2012Worked with TripIt for Business to bring office travel into the 21st century.
Gliph, Inc.Marketing Advisor
Nov. 2011 - Jul. 2012Helped founding team develop go to market strategy. Additionally, provided field marketing expertise to plan and execute SXSW marketing campaign.
Zaarly, IncStreet Team
Mar. 2011 - Jul. 2011Created guerrilla marketing strategies for Seattle launch team to promote the Zaarly marketplace.
Concur TechnologiesConcur Small Business Evangelist
Dec. 2010 - Jan. 2012Establishing an online presence for Concur Small Business in various social channels and providing support for both end users and administrators.
David Klayton PhotographyFreelance photographer
Mar. 2009 - Dec. 2020West CoastThroughout my tenure as a freelance photographer, I managed comprehensive photo and video projects, ensuring the delivery of top-notch visuals tailored to client needs. I took pride in capturing moments, building strong client relationships, and executing visions into tangible results. Key Responsibilities: 🔹Project Management: Oversaw every phase of photo and video projects, from ideation to post-production, ensuring timely and quality delivery. 🔹Onsite Execution: Mastered the art of achieving the desired aesthetic by fine-tuning lighting, sound design, and adhering to shot list specifications. 🔹Talent Casting: Sourced and collaborated with models and talent, while negotiating cost-effective agreements to meet project requirements. 🔹Client Relations: Cultivated lasting relationships with clients, consistently exceeding expectations and ensuring their vision was realized in the final output. 🔹Business Development: Maintained steady client relations, while proactively seeking new business opportunities to expand the brand's reach and portfolio. My dedication to the craft and client-centric approach made each project unique, driving continuous growth and success during my tenure.
Dash StationCofounder
Oct. 2008 - May. 2011A full-service branding and design firm that creates compelling brand exposure to move your business in distinctive and fascinating directions.
US Air Force ReserveAerospace Medical Technician
Nov. 2002 - Jan. 2010Plans, provides, and evaluates routine patient care and treatment of beneficiaries to include flying and special operational duty personnel. Organizes the medical environment, performs and directs support activities in-patient care situations, including contingency operations and disasters.
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