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Work Background
ForbesBranded Content Manager - Forbes Vetted
Jan. 2022 - Dec. 2024New York, New York, United StatesGround floor hire that built a robust suite of branded content offerings and organized the group's workflows from the ground-up. Culminated in 300+ campaigns for 40+ clients in 2023 that contributed 15% of the total revenue of the Forbes Vetted commerce division. Clients Included: Meta, Walmart, Kohler, Blue Apron, Nordstrom, BestBuy, The Home Depot, CVS, NordicTrack, Wayfair, Lululemon, Nectar, Vuori and more.
Perion NetworkHead of Branded Content & Commerce - The Shopicle
Jan. 2021 - Dec. 2022New York, New York, United StatesRecruited to conceive, envision, and bring to life an innovative intrapreneurial venture focused on affiliate commerce and client-sponsored shopping content. Funding was cut prior to launch.
WarnerMediaBranded Content & Commerce Manager
Jan. 2019 - Dec. 2021New York, New York, United StatesCross-functionally liaised with CNN Underscored and CNN Digital to shape business and content strategy for Great Big Story’s branded and sponsored and affiliate-commerce content division. Then, collaborated with editorial, AdOps, and SEO teams to roll out promotional commerce programming for CNN Underscored across CNN.com and external amplification channels–resulting in 300% increase in Outbrain clicks and 100%+ increase in CTR. Ensured high-traffic and revenue performance through innovative SEO, product testing and influencer content packages. Clients Included: ANA Airlines, Suntory, ASICS, Germany, Ghana
Dana Holmes MediaPrincipal Brand & Commerce Content Consultant (Contract)
Jan. 2014Middle Village, NYOwn and operate a boutique client services firm offering creative and analytic brand strategy, marketing and e-commerce problem solving for B2C lifestyle brands and agencies. Build relationships with c-suite leadership, startup founders, and cross-functional corporate teams. Concurrent contract roles in communicating and managing complex projects from hypothesis to execution and measurement. Hand-pick freelance teams of up to nine based on individual project needs. Clients Include:
TheKnotWorldwide, Brilliant PR & Marketing, Gifts.com, Full Picture PR, AOL, General Motors, Kelley Blue Book, Educational Insights, Moen, Motorola, Merci Chocolate, Hi-Chew
IAC Director of Brand Content & Public Relations (Gifts.com)
Jan. 2006 - Dec. 2013New York, NYPartnered with CEO to shape brand authority, spearhead new programs, including developing a new product (the “Giftees” panel-based awards program), and drove 90%+ traditional media, revenue & social media growth YoY for three consecutive years. Grew brand presence and reputation resulting in a case study on traditional media being featured in a Wharton School of Business MBA course. Featured as commerce expert more than 500 times: https://youtu.be/s-6rqD-l1Mg).
Earlier Roles at IAC:
• Trend Editor and Media Manager (Gifts.com); Public Relations and Editorial Assistant (Gifts.com)
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