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Work Background
The University of TulsaSenior Graphic Designer
Aug. 2022 - Dec. 2024As a senior graphic designer at The University of Tulsa, a Top 100 private research institution, I played a pivotal role in shaping its visual communication strategy. As part of the university’s marketing team, I led the design of TU’s flagship magazine—the institution’s primary face to the outside world—ensuring a compelling and cohesive editorial presence. I also developed a wide range of print and digital assets, including brochures for undergraduate and graduate programs, swag marketing items, and promotional materials that enhanced brand awareness. My work helped strengthen the university’s visual identity across multiple platforms, effectively engaging prospective students, faculty, and the broader TU community.
ToptalSenior Graphic Designer
Feb. 2022As a member of Toptal’s exclusive network—recognized as the top 3% of global freelance professionals—I have worked with top companies and startups worldwide on diverse, high-impact projects. My expertise for Toptal's extended network of clients spans branding, marketing collateral, UI/UX, and the design of web and mobile applications. Toptal’s rigorous selection process ensures only the best talent, and being part of this prestigious community allows me to deliver top-tier design solutions across industries.
PractioArt Director / Designer
Sep. 2019 - Sep. 2020Lisbon, PortugalAs an art director and visual designer at Practio, a Danish health-tech company operating in Denmark and the UK, I played a key role in shaping the brand’s visual identity across digital and print platforms. Over the course of a year, I developed a wide range of assets, including social media campaigns, presentation decks, website UI, trade show booths, infographics, and marketing materials for both online and offline use. One of our flagship projects was an information hub dedicated to the Covid-19 vaccine, designed to educate the public on vaccine developments. I created a diverse collection of visuals for the website’s articles, along with animations and banners for social media. The result was a dynamic mix of multimedia content that illustrated critical topics such as herd immunity, vaccine progress, and the broader impact of the pandemic.
João Pascoal Graphic DesignFounder and Design Lead
May. 2019Lisbon Area, PortugalJoão Pascoal Design Studio is a globally focused creative practice delivering high-impact visual solutions across digital and print media. With a strong foundation in UI/UX, corporate identity, editorial, and social media design, I collaborate with clients worldwide, seamlessly integrating into their teams to craft compelling, detail-driven designs. Over the years, I have worked with renowned organizations such as the Danish health-tech company Practio, The University of Tulsa (USA), Lynkwell (USA), Universidade Católica Executive Education (Portugal), Queer Lisboa Film Festival (Portugal), and the Datasphere Governance Group (France). My approach is deeply collaborative, ensuring each project aligns with the client’s vision while maintaining a high level of craftsmanship.
I am open to new partnerships and collaborations—explore my work at www.joaopascoal.com.
RIOTCreative Director
Dec. 2018 - Dec. 2019Lisbon
Formas do PossivelSenior Graphic Designer
May. 2006 - May. 2019
HPP EuroRSCGInternship Trainee
Feb. 2006 - May. 2006Lisbon Area, Portugal
Verlag DashoferFreelance Designer
Dec. 2003 - Jan. 2006Lisbon and Madrid
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