Requests
3
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
ArriaSenior Vice President Marketing
Oct. 2023Sarasota, Florida, United StatesSVP of Marketing, leading marketing and strategic partnerships.
ArriaVice President, Content Strategy
Oct. 2021 - Nov. 2023Sarasota, Florida, United StatesDirects content strategy for all enterprise interests with specialized focus on marketing natural language technologies and AI capabilities for enterprises. Develops, edits, and publishes content driving execution of strategy across multiple channels heightening brand awareness, lead generation, and sales enablement. Designs enterprise strategy and copywriting for email marketing campaigns and digital marketing extending industry influence. Partners with public relations firms to position content and advertising in publications ensuring reach of target audiences.
• Piloted content marketing team to high performance; built and deployed content strategy amplifying brand awareness and scaling revenue 25%.
•Partnered with executive team to develop $600K annual budget; maximized use of funds fueling 6 international marketing events and virtual campaigns.
•Transformed content strategy for LinkedIn organic content campaign launch yielding a following growth of 200% in 6 months and lead generation resulting in $1.9M ROI.
•Created and instituted enterprise blog from ground enhancing brand and product awareness gaining over 1K subscribers first year.
www.amymtobin.agencyContent Strategist/Consultant
Jun. 2012 - Oct. 2021Sarasota, Florida, United States• Propelled start-up to become a market influencer in technology marketing space; grew account portfolio to capture Fortune 500 companies, international clients, Venture Capitalists, and global thought leaders with specializations in tech, bitcoin, blockchain, EVs, and AI.
• Revolutionized content strategy for recognized thought leader; spearheaded 15 projects enabling domain authority and new business launches of notable corporations.
• Cultivated content as ghostwriter for tech industry influencers published in major periodicals including SAP Digitalist, Entrepreneur, Ragan, PRDaily, Huffington Post, and Forbes.
ARCOMPANYVice President, Content Marketing
Jan. 2012 - Jun. 2016Sarasota, FL / Toronto, Canada Area•Strategic leader for startup corporation; collaborated with executive team to launch and grow company from ground to $1M in recurring revenue while tripling workforce.
•Bolstered content strategy for 20 high-value clients under account portfolio; built social listening capability by leveraging business intelligence tools and comprehensive data analysis to drive business solutions boosting customer experience (CX).
•Established creative design, content development, marketing campaigns, and from-scratch websites to promote brand awareness and penetrate new markets.
Ariel Marketing Group, LLCPrincipal
Dec. 2009 - Dec. 2013Created and executed marketing & pr strategies for SMBs. Specialties included sales and marketing strategy, content marketing, digital and social marketing, and creating comprehensive marketing strategies for SMBs.
FABRICA FINE CARPETS AND RUGSV.P. - Sales
Jan. 2005 - Mar. 2009Served as VP of Sales for the Eastern half of the US, for Fabrica Fine Carpet & Rugs, a $58 million division of The Dixie Group, Inc. Rebuilt a sales force of 18 Sales Representatives and 4 agents selling to Retail, Designer Supply, and Big Box stores. Progressively promoted from Sales Representative, to Regional Manager, to VP of Sales.
Success was achieved by a reorganization of sales staff, as well as both disciplined business planning and laying out an inspirational 'vision' for the sales force. Developed Marine business through both custom and stock programs to become the exclusive supplier to Hatteras Yachts, as well as the primary supplier to Viking Yachts and Sea Ray.
FABRICA FINE CARPETS AND RUGSSales Representative
Sep. 2001 - Jan. 2005Grew MD &Central PA territory 247% in 3.5 years, a record at Fabrica. Strong sales and negotiating skills allowed me to sell extensive sample packages and maximize the company's limited distribution strategy to its fullest potential.
Intch is a Professional Networking App for the Future of WorkSee more people like Amy on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
330801 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
24
Partnership Marketing @ DonorsChoose
17
Sr Director, Customer Support
123062 people
17
Sr Director, Customer Support
16
Actor
17
Data Scientist