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Work Background
thePOSHmindsetCreative Director
Feb. 2024Beirut Governorate, LebanonWe are a communication agency that transcends conventions and epitomizes the essence of sophistication, originality, strategy, and heritage. POSH is more than an agency; it's a promise of elevated experiences. Originating in Lebanon, a nation that serves as living proof of the transformative power of change in shaping culture and commerce, POSH draws inspiration from this dynamic environment. Like the very name it carries, an acronym for "Perseverance, Originality, Sophistication, Heritage," the agency embodies these qualities in every facet of its work. Having navigated a diverse array of accounts, from hotels, restaurants, and real estate to corporations, retail, fashion, music, and banks, POSH is a testament to versatility and excellence. Every market it touches reflects an underlying spirit, one that is determined to exceed expectations and defy norms.
The agency's ambitions know no bounds, mirroring the region it hails from. With a proven track record in 17+ markets, POSH continues to bring its out-of-the-box approach to eager brands seeking shared success through the power of moment-making. In a world where moments matter and creativity reigns, POSH stands as a beacon of excellence, ensuring that every brand experience is not just communicated but elevated to a level of enduring sophistication and significance.
Combat System Founder
Oct. 2015beirut, LebanonCombat System training is the culmination of a successful martial arts and physical fitness program.
HANNIBAL RACECo Founder
Feb. 2014 - Oct. 2015HANNIBAL RACE is an obstacle racing series with three different types of courses: the 7 KM Speed, 13 KMEndurance and 18 KM Hell (Ultra Distance). You will run, jump, crawl your way over/through a dozen or more obstacles and mud on your way to the finish line! Courses are uniquely designed to test your mental and emotional fitness and push you pass your limits. Our races are muddy, creative, and extreme. They will exhaust you and exhilarate you. HANNIBAL RACE is more than an event, it is a way of life. By taking part of aHANNIBAL RACE challenge you will unlock an unrivaled sense of accomplishment, discover unrelenting camaraderie, and celebrate triumph. ANYONE CAN BE A HANNIBAL WARRIOR !!! The general participants of HANNIBAL RACE are extreme thrill seekers, strong willed individuals with a giving heart, and possess athletic stature. The event consists of the participants, sponsors, and the charity of choice. Men and women above 18 years old, all ethnicities, education levels, geographical locations, household incomes, marital status, and people with or without kids can participate inHANNIBAL RACE.
AND (Apple North Direction)Managing Director
Apr. 2010 - Mar. 2024AND (Apple North direction) is a boutique advertising agency with big ideas and is committed to creative and marketing solutions that produce big results. Our services: BRAND DEVELOPMENT
Every brand is a unique personality with a different story to tell. Our job is to develop brand identities that translate your company correctly, and to design and implement strategies that allow it to remain sustainable relevant and understood over time.
* Brand identity creation
* Brand strategy
* Brand awareness
* Brand innovation COMMUNICATIONS
As a multi disciplined team we’re able to effectively communicate your brand in various environments across a multitude of media. It’s our job to plan the most effective method of delivering the right message to your audience no matter how they meet your brand.
* Advertising design
* Integrated campaigns
* Brand communications
* Marketing materials DIGITAL DESIGN
There is no escaping the fact we now live in a digital world which has opened up possibilities that are more effective and useful than any other by comparison. Let us assess and develop your digital presence to ensure it is being used to its full potential.
* Web design & build
* Digital marketing
* Social media engagement
* App design & build
* E-commerce
* Mobile sites We’re a collective of creative and strategic minds, we’re passionate about our work and we are proud when our clients experience success.
ROTANATV channels Creative Director
Jan. 2005 - Jan. 2010Changing and supervising all Rotana TV channels skin, stings, identity. Creating an image for Rotana TV programs (X-factor, Maa Hobi, Top 20, Hala show…).
Creating an image for each of Rotana's albums starting from concept, photo session art direction, album design, advertising campaign and TVCs. Working on each of the A-class artists' identity & look.
JAM.ISCreative Director
Oct. 2002 - Jan. 2005beirut* Lead creative sessions for project kick-offs.
* Manage multiple projects from concept through completion.
* Develop creative programs and design concepts that meet the business objectives of the organization and that advance its brand strategy.
* Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project.
* Work with the account team, strategy team, and copywriters to develop concepts and present to management.
* Work with internal teams to generate ideas for pitching and proposals
* Manage team members
* Provide quality control over concepts and projects
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