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Work Background
Caffè Bristot | Bristot Hellas SAMarketing Director
Mar. 2023Athens, Attiki, Greece- Responsible for the growth of Bristot inbound sales channels. - Tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. - Turn creative ideas into effective advertising projects. - Build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. - Design and implement marketing strategies that cultivate our relationships with media, engage our target audience and boost our brand awareness. - Develop an enviable corporate image by developing and executing effective communication and media relations programs. - Promote and maintain a positive image of our company, while ensuring strong online and offline brand presence.
Caffè Bristot | Procaffè S.p.A.Sales & Marketing - Greece & Cyprus
Jul. 2013 - Mar. 2023Athens, GreeceProcaffe traces its origins back to 1919, to the Caffè Bristot roasting company located in Belluno, the capital of the Dolomite Mountains of Italy. • Sales management of the distribution channels in Greece & Cyprus • Supervision of Marketing & PR strategy • Commercial policy to the above channels For issues regarding Bristot distribution for the above countries, please contact me at a.skoulikaris@procaffe.it
PlayNaut.comGeneral Manager
Sep. 2010 - Jun. 2013Jersey - United Kingdom, Nicosia - Cyprus & Athens - GreeceThe e-commerce site www.PlayNaut.com (live from September 2010 to September 2012 - one more company "victim" of the crisis), focused in the videogames market, consoles, accessories & merchandise mainly operating in the Balkans, North Europe & UK, I was responsible for the following: • Financial budgeting and control of the project • Planning and organizing of the functionality of the site • Direct supervision of 7 employees (back office / support and commercial departments) • Commercial policy of the site • Supervise the development of the site (outsourced – Wedia.gr) • Managed the purchasing process (suppliers agreements, stock planning, ordering) • Marketing planning • Logistics set-up • Organization, preparation and participation at the annual stock take (once per year) • Report to the investors of the company
FnacStore Director - City Center Store (Athens-Greece)
Aug. 2009 - Jul. 2010Athens, GreeceMy career path in Fnac started in May 2005 (launch of the brand in Greece) until July 2010 (when the company withdrew from the "much-troubled-financially" Greece). As the Store Manager of FNAC Monastiraki (3,000 m² opening November 2009) I was responsible for the following: • Direct supervision of 7 Heads (back office / functional and commercial departments) • Indirect supervision of a team of 50 front line staff. • Analysis of the commercial operation results and elaboration of the related action plans. • Recruitment of collaborators following the first selection from the HR Store Head, coordination, motivation for their performance and evolution within the context of the company • Preparation and submission of the annual budget for the Store and the departments, review, follow up and monitoring of its execution
Organization, preparation and participation at the annual stock take (once per year) • Recruit, organize, motivate his team and help their competencies grow in order to reply to the needs of the company - through daily supervision & coaching, evaluation, training proposals, potential review, objectives setting, career alternatives. • Assist to the Head Office Direction at the setting of the commercial strategy for the progress of the commercial activity and profitability as well as the qualitative customer support • Deliver an attractive “look and feel" within the company’s concept for the store towards the customer in regard to the merchandising, signage, appearance of products, commercial operations & campaigns, etc. • Accountable for the security of products with direct follow up of the security team and the health and safety of the employees and customers • Reported to the Managing Director of the company
FnacCommercial Manager - Technology
Feb. 2008 - Aug. 2009Athens. GreeceAs TP Commercial Manager in FMB SA, I was responsible for the following:
• TP (Technical Products’) Commercial Department: including Software, Hardware, TV, Sound, Photo & Mobility Products (56% of total turnover of the company) – Team of 5 buyers & 1 assistant • Management of the TP Buyers, Executive Buyers & Assistant of the TP department (6 people) • Choice of the range of the TP products • Evaluation & establishment of all the agreements between the TP suppliers (located in Greece & Europe) & FNAC Greece • Successful opening of the 2nd store in Greece (2,000 m²) • Optimum management of quantitative results (Turnover, Margin, Stock)
FnacProduct Manager IT
May. 2005 - Feb. 2008As IT Product Manager in FMB SA, I was responsible for the following: • IT Commercial Department: including Software, Hardware & Mobility Products (38% of total turnover of the company) – Team of 3 buyers & 1 assistant • Set up of the HQ team of the department as well as the store personnel • Hiring, training & managing the above teams of 20 people • Management of the IT Buyers & Executive Buyers of the IT department (4 people) • Choice of the range of the IT products • Evaluation & establishment of all the agreements between the IT suppliers (located in Greece & Europe) & FNAC Greece • Successful start-up of the Company & opening of the 1st store in Greece (2,500 m²) • Optimum management of quantitative results (Turnover, Margin, Stock)
Centric Holdings SAMarketing Manager
Jun. 2000 - May. 2005Athens, GreeceAs Marketing Manager in Centric Multimedia (while the company was distributing video games), I was responsible for the following: • Head of the Marketing and PR department of the company (4 people). • Coordination of all the agreements and communication with Software Publishers in Europe and US. • Business Planning and Promotion of all the Software Products of the Company. • Evaluation and analysis of new products. • Training of the Sales Team to the new products to guarantee optimum sales results based on targets/budget. • Stock Management • Communication and Support to Key Accounts, Independents and End Users
Unifon SAStore Manager (Emotion Stores)
Jun. 1999 - May. 2000As the Manager of Chalandri E-motion Store, I had the following responsibilities: • Personnel Management (7 people in the Store) • Stock Management / Ordering • Monitoring and Development of Sales Performance of the Store. • Achievement of the Quality and Quantity Targets set by the Management. • Constant observation on the New Technologies (IT & Mobiles). • Cooperation with the Key Suppliers of the Company (and the Marketing & Sales Departments of the Company) for the optimum promotion of the products / services of the store I was in charge of
Arla FoodsSalesperson
Mar. 1998 - May. 1999Athens, GreeceI was responsible for 90 Super Market Stores, in which: • I monitored and optimized sales of the company’s products. • I established and maintained excellent relationships with their management and personnel. • Supervised the merchandising and in store promotional activities. • Guaranteed the listing of new products.
Arla FoodsAccountant
Mar. 1996 - Mar. 1998Athens, GreeceIn the financial department of Arla Foods, I practiced / received knowledge on the following: • The administration of Vendors and Customers • The accounting entries through Navision ERP (one of the first companies to use it in Greece – 1998). The entries included those of VAT and Balance Sheet. • Monthly reporting (cash-flow, credit control, PNL, etc) • The accounting procedures / entries of Importing-Warehousing-Sales (logistics)
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