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Work Background
Chief Strategy Officer
McCann Worldgroup SpainChief Strategy Officer
Jul. 2024SpainMcCann - MRM - FutureBrand - Craft
VP, Group Strategy Director
MullenLowe U.S.VP, Group Strategy Director
Mar. 2022 - May. 2024Los Angeles, California, United StatesBrands: Corona - E*TRADE - Knorr - Grey Goose - Patrón - Tinker
Head of Strategy
LOLA MullenLoweHead of Strategy
Jan. 2019 - Apr. 2022Madrid Area, SpainPart of the agency management team. In the department, I supervise and work side by side with 5 strategy rockstars: intel/brand/creative/channel. Current brands: Magnum Ice-Cream (Global) Other Unilever project-based work (Global) Oumph! - Livekindly (Europe) LEAP (UK) - Pitched & Won PG Tips (UK) - Pitched & Won GROM Ice-Cream - (Europe) Bertolli (Global) - Pitched & Won Uber Eats (Spain & Portugal) - Pitched & Won San Miguel (Spain & Europe) - Pitched & Won Toys R Us (Spain & Portugal) - Pitched & Won Pescanova (Spain) - Pitched & Won Plátano de Canarias (Spain) - Pitched & Won Orlando (Spain) - Pitched & Won
Strategy Lead
LOLA MullenLoweStrategy Lead
Aug. 2016 - Jan. 2019Madrid Area, Spain- Lead Strategist on PG Tips (UK / 2018 - Present). Pitched and won the UK's largest tea brand. - Lead Strategist on San Miguel (Spain / 2017 - Present) (Pitched and won AOR for Spain's most international beer) - Lead strategist on Magnum Ice-Cream/Unilever (Global / 2018 - Present). - Lead strategist on Cornetto/Unilever (Global / 2017-2018) Provided the brand with its first ever Global strategy and creative platform. - Lead Strategist on Pescanova (Spain / 2016-2018) (Pitched and won Global AOR. Repositioned and Re-Launched one of Spain's most iconic brands.) Fastest growing brand & the biggest increase in penetration in 2017.
Freelance Strategy Director
Agencia TangoºFreelance Strategy Director
Jun. 2016 - Aug. 2016Madrid Area, SpainHelped the agency pitch, win and devise a go-to-market strategy for Royal Bliss. Coca Cola's premium mixer. Helped the agency pitch, win and devise the strategy for LG's G6 smartphone's launch through a non-traditional integrated campaign that included concerts, a TV show, a radio show, editorial content etc...
Freelance Strategy Director
Drop & VaseFreelance Strategy Director
Dec. 2015 - Jul. 2016SpainHelped the agency devise a New Business strategy for 2016/2017 as well as acting as a strategy director on their different projects.
Senior Brand Strategist
RokkanSenior Brand Strategist
Aug. 2014 - Dec. 2015Greater New York City AreaI helped the agency win AOR for Veuve Clicquot, AOR for Café de Colombia and part of BMW social.
Senior Strategic Planner
StrawberryFrogSenior Strategic Planner
Apr. 2013 - Aug. 2014Greater New York City AreaI mainly worked on Jim Beam’s Global account.
Strategic Planner
*S,C,P,F... America (JWT)Strategic Planner
Dec. 2010 - Apr. 2013Miami BeachMy primary focus in this agency was to shift its Hispanic-Market focus into a more holistic and integrated one.
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