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Work Background
McCann Worldgroup SpainChief Strategy Officer
Jul. 2024SpainMcCann - MRM - FutureBrand - Craft
MullenLowe U.S.VP, Group Strategy Director
Mar. 2022 - May. 2024Los Angeles, California, United StatesBrands: Corona - E*TRADE - Knorr - Grey Goose - Patrón - Tinker
LOLA MullenLoweHead of Strategy
Jan. 2019 - Apr. 2022Madrid Area, SpainPart of the agency management team. In the department, I supervise and work side by side with 5 strategy rockstars: intel/brand/creative/channel. Current brands: Magnum Ice-Cream (Global)
Other Unilever project-based work (Global)
Oumph! - Livekindly (Europe)
LEAP (UK) - Pitched & Won PG Tips (UK) - Pitched & Won
GROM Ice-Cream - (Europe)
Bertolli (Global) - Pitched & Won
Uber Eats (Spain & Portugal) - Pitched & Won
San Miguel (Spain & Europe) - Pitched & Won
Toys R Us (Spain & Portugal) - Pitched & Won
Pescanova (Spain) - Pitched & Won
Plátano de Canarias (Spain) - Pitched & Won
Orlando (Spain) - Pitched & Won
LOLA MullenLoweStrategy Lead
Aug. 2016 - Jan. 2019Madrid Area, Spain- Lead Strategist on PG Tips (UK / 2018 - Present). Pitched and won the UK's largest tea brand. - Lead Strategist on San Miguel (Spain / 2017 - Present) (Pitched and won AOR for Spain's most international beer) - Lead strategist on Magnum Ice-Cream/Unilever (Global / 2018 - Present). - Lead strategist on Cornetto/Unilever (Global / 2017-2018) Provided the brand with its first ever Global strategy and creative platform. - Lead Strategist on Pescanova (Spain / 2016-2018) (Pitched and won Global AOR. Repositioned and Re-Launched one of Spain's most iconic brands.) Fastest growing brand & the biggest increase in penetration in 2017.
Agencia TangoºFreelance Strategy Director
Jun. 2016 - Aug. 2016Madrid Area, SpainHelped the agency pitch, win and devise a go-to-market strategy for Royal Bliss. Coca Cola's premium mixer. Helped the agency pitch, win and devise the strategy for LG's G6 smartphone's launch through a non-traditional integrated campaign that included concerts, a TV show, a radio show, editorial content etc...
Drop & VaseFreelance Strategy Director
Dec. 2015 - Jul. 2016SpainHelped the agency devise a New Business strategy for 2016/2017 as well as acting as a strategy director on their different projects.
RokkanSenior Brand Strategist
Aug. 2014 - Dec. 2015Greater New York City AreaI helped the agency win AOR for Veuve Clicquot, AOR for Café de Colombia and part of BMW social.
StrawberryFrogSenior Strategic Planner
Apr. 2013 - Aug. 2014Greater New York City AreaI mainly worked on Jim Beam’s Global account.
*S,C,P,F... America (JWT)Strategic Planner
Dec. 2010 - Apr. 2013Miami BeachMy primary focus in this agency was to shift its Hispanic-Market focus into a more holistic and integrated one.
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