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Work Background
VitalSpark AICo Founder and Creative Director
Jul. 2024Boston, Massachusetts, United StatesAs Co-founder and Creative Director at VitalSparkAI, I lead the design vision and strategy for our innovative AI-driven products. My role involves shaping the user experience, overseeing creative development, and collaborating closely with cross-functional teams to ensure our solutions are impactful, intuitive, and aligned with our mission to drive meaningful change through technology.
Aspen TechnologyManager Graphics / Creative Services
Feb. 2016 - Jul. 2024• Evaluate corporate brand standards to effectively strategize and execute creative activities, such as developing and rebranding print/digital marketing collateral.
• I spearhead UX/UI and interactive asset design. • Accelerate senior and junior designers' professional development through supportive leadership, tailored mentorship, and performance management.
Aberdeen GroupArt Director
Jun. 2013 - Dec. 2016451 D St #700, Boston, MA 02210• Built an in-house, six-person creative agency and delivered targeted training on internal and external client relationship management, product development, interactive asset design, and development of corporate style guides for properties. • Designed a client portal to access their tailored “campaign-in-a-box” with everything needed to launch a mini-campaign built around a cornerstone piece of collateral.
uTest / ApplauseSenior Interactive Designer/Art Director
Apr. 2011 - Mar. 2013Greater Boston Area• Assembled a four-person, in-house agency consisting of a Junior Designer, Copywriter, Front-End Developer, and two Designers located in Europe. • Mobilized the cross-functional team in executing creative operations, such as marketing, communication, website design, product marketing, rebranding, acquisitions, product launches, and lead generation.
• Introduced and implemented Drupal, a Content Management System, to support the 54-person company and 200K contracted testers; this included developing a style guide and rebuilding the website in Drupal. • Created “In-The-Wild” testing,” allowing a network of independent testers to test anything at anytime, anywhere, and under any conditions; designed branding, microsite, and campaign to influence testing standards.
Salary.comArt Director
Mar. 2009 - Mar. 2011Greater Boston Area• Formulated and implemented comprehensive strategies for website design, bimonthly newsletters, product marketing, and branding.
• Led cross-functional teams across collateral development, UX/UI, business acquisitions, product launches, events, lead generation, and more.
• Constructed the company’s signature salary wizard, which was adopted and used long-term with the original function and design.
• Enhanced the company website, leading to a 45% increase in site traffic within six months. • Defined requirements, vetted vendors, oversaw system implementation and provided training on Salary, a new Content Management System that increased confirmed leads by 46%.
Elevator Design GroupOwner/Art Director/Creative Lead
May. 2003 - Feb. 2009Gloucester Ma.• Established and expanded a boutique agency that provided interactive and print services for small and large businesses and startups.
Tom Synder Productions/Soup 2 NutsArt Director, Lead Animator
Mar. 1996 - Jan. 2001Watertown ma• Recognized with an Emmy Award for best-animated show, two Cable Ace Awards, and a Peabody Award.
estelle macdonald & associatesLead Designer, on Site TD
Jan. 1996 - Jan. 1999Greater Boston AreaSet Designer, Float design (Boston Sleigh bell parade). Event design for large events like the Spinazzola gala and Sail Boston.
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