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Work Background
Davao Royal Suites and Residences - PhilippinesGeneral Manager
Apr. 2023C.M. Recto St., Poblacion, Davao CityOver-all management of ops and sales for net profit end of year results. Increased gross rev by 180% by YE 2023. Increased cash flow by 200% and net profitability by 100% at present. Lead the compliance to standards of regulatory agencies and improvement of physical property.
The Royal Mandaya Hotel - Davao PhilippinesGeneral Manager
Feb. 2022Jalan Palma Gil St., Barangay 34-D PoblacionLEADS ( 200% net profit grown EoY 2023 versus 2022) 1.Digital Transformation 2. Seamless Guest Experience
3. Operational Efficiency and process automations
4. Profitability leveraging on cost effective solutions
.zeroEcommerce Project Manager
Mar. 2020 - Jun. 2020SingaporeCreated new rev stream by creating the Inside Sales Team to convert abandoned carts and upsell to existing customers
Oversee HR, job descriptions to align overall operations, recruitment, KPI building and performance evaluations. Directly recruited for key and top roles.
Collaborated with key heads to decrease open tickets from critical number to acceptable average.
Managed a marketing manager working among creative teams of scriptwriters, vid editors, designers to produce agreed upon number of vid materials for multiple ads ( FB, IG, on site, YT, Google)
RD Pawnshop, Inc.Head Of Marketing (Digital and Offline)
Jun. 2018 - Jul. 2019Cebu, Central Visayas, Philippines• Managed a 12-15 member marketing team for a financial services company, overseeing both offline and online marketing strategies.
• Successfully launched a new product that generated a six-figure daily transaction volume shortly after its release.
• Increased social media following by 366% and engagement by 750% through organic growth efforts.
CreaditsCountry Head - Operations, Customer Success and Creative Delivery
Jan. 2018 - Jun. 2018SingaporeManaged a team of customer success associates and managers. Primary deliverable is ensure timely and appropriate submissions of designers for briefs submitted by clients. For key enterprise accounts, team are often involved in discovery calls, strategising, designing and submission of creatives. Media buying happens on client's side. For both segments, the team manages all incoming inquiries; walks clients thru the app via shared screen demo; on board new sign ups and work to keep them using the app. 100% SLA achievement, retention rate at 80-90%
CreaditsCountry Lead - Creative Delivery and Customer Success
Oct. 2017 - Jun. 2018NCR - National Capital Region, PhilippinesUS/Canada, UK, EMEA and APAC Markets
ReferralCandyConsultant - Inside Sales Process
Feb. 2017 - May. 2017SingaporeA SaaS referral app which is a Shopify endorsed app for ecommerce sites, SME's and enterprises who wants to integrate an efficient referral program. Doing concurrent roles as customer success manager and sales executive, worked with the founder to test the company's readiness for enterprise level solutions.
Tapp GroupCountry Head - Marketing and Business Development
Dec. 2016 - Jan. 2017Helsinki Area, FinlandConcurrent to heading business development, took over content creation and management of digital assets for the brands from an outsourced digital agency. Working with in house designer, repositioned communication, tone and localized content to engage the local market and increase app downloads.
Tapp GroupCountry Head - Business Development
Jul. 2016 - Jan. 2017NCR - National Capital Region, Philippines
Tapp GroupBusiness Development Head - VisMin
Jul. 2016 - Aug. 2016Region XI - Davao, Philippines
Asia United BankBranch Manager ( Senior Manager)
Nov. 2012 - Jul. 2016Davao CityResponsible for the overall profitability of the branch by managing both operations and sales teams and processes while personally handling consumer loan, commercial loan, investment and deposit accounts with 45% average annual growth since 2013 to end of 2015.
H3 Online Media and EventsChief Storyteller
Jan. 2012PhilippinesNov 2021 : Looking for media partners in Australia and New Zealand with diverse audience in behalf of a diversity agency based out of UK. Ongoing partnerships with tech giant, global company in the music space, and in the pipeline are two of the world's biggest brands in shoe/fashion. CPM's. Please connect if you'd like to partner with us. A start up digital marketing agency and events/activations company. Primarily focused on helping start ups ( worked with a number of fintechs, adtechs and edutech), NGO's and SME's grow their market, conversion and acquisition with prudently managed budgets via creation of effective content and copy ( for websites, social media or e-com sites like Lazada, Shopify, Zalora among others where the brand or product wants a presence). Have between 2012 to present worked with local and global brands both online and offline. Softwares and platforms used Gsuite, Hootsuite, Mailchimp, Salesforce, Pipedrive, MicrosFIDELIO, Zendesk, Slack, Facebook Business Manager, Facebook Ads and Insights, Google Adwords.
Author Solutions IncSenior Marketing Manager for Product Development
Jan. 2009 - Sep. 2012Cebu, PhilippinesPioneered creation and launch of new marketing services which created profitable revenue stream. Ideation: Research on what's trending or author's pain points and address the need. When service can not be fulfilled in-house, search and negotiate with vendors who are mostly US-UK based.
Pre - launch : Writes product copy, fine print, PR, emailers, recommends keywords and meta data for the media buyers and lead generation team to work on, sales deck for training the sales team, delivery manuals for ops to fulfill the service launched
Post- launch : Monitor product performance, report to C-level execs, propose to discount or sunset. Working closely with counterpart and senior management in the US, we launched new marketing services and products that included traditional print and online/digital advertising with national newspapers like NY Times, trade magazines like Reader's Digest, Library Journal, London Review of Books to name a few to author signing in book festivals like LA Times Festival of Books, Miami Book Festival to digital marketing tools like audio book formats, radio interviews, book widgets, QR tags, creation of animated and real person trailers for author's books. Related tasks include vendor sourcing & contract negotiation, product testing, ensuring that service level is delivered by setting up the operations fulfilment process, roll out to the sales and service delivery teams and monitoring of product performance. Collectively, the products portfolio contributed more than 50% to total annual revenue of US 110M by 2012. Recruited and mentored a team of product specialists as the company grew. Manages and maintains relationship with global vendors and accounts for business continuity which included international media and publicists, tech specialists, C+ level executives and business owners. Platforms and softwares used : Gsuite, Salesforce, Mailchimp, Google Adwords and Analytics,
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