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United States
Work Background
Chesapeake Public SchoolsTeacher
Aug. 2024Chesapeake, Virginia, United States**Ty Swartz** **Career and Technical Education (CTE) Teacher** --- **Professional Summary** Experienced CTE teacher with a robust background in education, photography, and communications, dedicated to preparing middle school students with career-ready skills. Leverages over 40 years of professional experience and advanced education to create engaging and practical learning environments. --- **Education** - **Ph.D. Candidate in K-12 School Leadership** Regent University - **Ms.D in Educational Supervision** Regent University - **MBA in Project Management and Marketing** Brenau University - **Graduate Studies in Communications** University of Oklahoma - **Bachelor's Degree in Workforce Education and Development** Southern Illinois University, Carbondale --- **Certifications** - Postgraduate Professional License in Business and Information Technology, Technology Education, Marketing Education, and Middle Ed. 6-8: Science (Expiration Dates: TBD)
- Adobe Certified Professional in Visual Design, Graphic Design & Illustration, Print & Digital Media Publication, Digital Video, Visual Effects & Motion Graphics
- Defense Information School Certificates in Journalism and Broadcast Journalism --- **Professional Experience** **CTE Teacher, Chesapeake Public Schools** - Design and implement curricula aligned with state standards and industry needs.
- Deliver interactive lessons using technology and hands-on activities for diverse learners.
- Evaluate student progress through projects and demonstrations, offering feedback.
- Facilitate career exploration and organize job shadowing opportunities.
- Collaborate with educators and industry partners for cohesive learning experiences. **Professional Photographer and Educator** - Over 40 years of experience, providing real-world insights and expertise. --- **Skills** - Curriculum Development
- Student Assessment
- Career Guidance
- Educational Technology
- Communication and Collaboration
Virginia Beach City Public SchoolsVisual Design Educator
Aug. 2017 - Jun. 2024Virginia Beach, VAI deliver instruction in Communication Systems, Graphic Communications, and Video and Media Technology to 150 students annually. This includes teaching college level three credit Adobe Certified Professional qualifications as well as preparing students to pass NOCTI exams for Workforce Readiness. Key achievements include: • Developed Landstown Governor's STEMarketing & Communications Career Pathway curriculum and program.
• Guided students participating in The Virginia Professional Association - Annual PhotoConnect Image Competition: 27/97 participants earned awards for classroom work.
• Achieved 98% Workforce Readiness Certification pass rate while teaching college-level Adobe Certified Associate Certifications/
• As Deep Sea Tactics coach to Landstown High School Underwater Robotics Team, led students to first-place finish at Mid-Atlantic Regional ROV Underwater Robotics Competition in 2022).
• Led Landstown High School Underwater Robotics Team - Deep Sea Tactics to a 16th finish at MATE World Championships.
• Created Landstown High School Educational Travel Program, which facilitated international travel experiences for 235 students.
• Pioneered Virginia Beach City Public School Podcast Instruction Program since delivered to 150+ students.
• Earned Distinguished Teacher of the Year Award at Landstown High School 2024 (Awarded in 2022.
• Achieved zero downtime in six years while overseeing the operation of 30 classroom network computers.
• Partnered with Virginia Professional Photographers Association to launch Student Professional Image Competition for High School and College Students
• Mentored 400 competitors in Virginia Professional Photographers Association to achieve 45% merit rate in 2020 and 2022. One student received Best Image by a Student Award, and four students earned Commonwealth College Image rankings in 2022.
• Delivered presentation to National Career Pathways Network National Convention in Atlanta, GA, in 2022.
Norfolk Public SchoolsTechnology Teacher
Jan. 2016 - Dec. 2017Norfolk, Virginia AreaIn this role, I prepared lessons, course materials, assignments, and lectures for middle school students enrolled in STEM courses. I also tested, graded, and evaluated student performance. Key achievements include the following: • Successfully coached 16 students in remote underwater vehicle operation during Regional Competition at Old Dominion University as Marine Advance Technology Education (MATE) Mentor.
• Created and implemented inclusive International Baccalaureate (IB) Technology curriculum and program that expanded opportunities for 150 middle school students. This sole IB Program in Norfolk served Title I students.
• Built and launched STEM website, enhancing students' ability to meet standards required for STEM research projects.
Walt Disney WorldCruise Vacation & Itinerary Planner
Jan. 2015 - Dec. 2016Orlando, Florida AreaAs a Vacation and Itinerary Planner, I partnered with clients to select and customize Disney vacation packages. My responsibilities included generating repeat business by strengthening relationships with clients and creating optional guest experiences. In addition, I applied my communications, marketing, and sales skills to complete sales. A few highlights: • Achieved $540K+ sales in addition to $665K secondary sales while creating 2.8K guest solutions.
• Slashed call handing times >20% and spiked sales conversion 10% by creating an Excel Time Management System.
Virginia Beach City GovernmentMulti-Media Services Supervisor
Jan. 2013 - Dec. 2014Virginia Beach, VirginiaIt was my job to direct website content and strategy as part of open government, citizen, and internal audience strategies. This included managing a cross-disciplinary 50-member team of IT, Content Development, and Business Development professionals assigned to oversee social social media communication, website, and corporate communication for the local government of Virginia’s most populated city. I also led the Multimedia Services Team in researching, developing, and launching strategic communications spanning traditional, electronic, social media, public relations, and marketing communications. This included writing scripts and copy for print, radio, TV broadcasts, and multi-media productions. Produced multimedia projects. Key achievements include: • Drove up community engagement 300% and website and social media traffic 18% by developing comprehensive Social Media and Website Strategies and authoring innovative online content.
• Streamlined two-way interaction, optimized information funnel, and enhanced online content to achieve 530% jump in social media interaction and traffic for VB.gov website (which received 5M+ visits per year) as Google Analytics Subject Matter Expert.
• Facilitated a 322% jump in proactive community engagement and 14% monthly audience growth by training the Communication Team in social communication techniques.
• Skyrocketed customer engagement 1,271% and fans 18% in one year by creating repeatable social media messages.
City of Chesapeake Public SchoolsTechnology Teacher
Jan. 2012 - Dec. 2013Chesapeake, VA• Developed and implemented innovative lesson plans for teaching and providing learning experiences in the technology education disciplines including design fundamentals, energy, systems, manufacturing and construction technology, technical graphics and communication technology • Provided a supportive and positive environment for all students to allow them to develop the skills, attitudes and knowledge to meet and exceed the State Core Curriculum Content Standards using approved curricula, materials and directives of the school
• Collaborated with other members of the school staff and parents in order to ensure all students achieved academic excellence • Established and implemented a cyber and social media education program and a photography and video club to further enrich students’ educational experience
US Small Business AdministrationRegional Communications Director for NY, NJ, PR, and USVI | NYC Public Information Officer
Jul. 2011 - Jan. 2012New York, NYI applied my expertise in strategic communications planning to direct marketing and media relations for a territory spanning New York and New Jersey as well as Puerto Rico and the U.S. Virgin Islands. My role included building marketing and communications plans, strengthening our client and technology expert networks. I also created and taught innovative courses for novice and advanced learners in web search optimization, media relations, and social media. Finally, I coached small businesses in photography, press releases, crisis communications, interviewing, and building online presence. Key contributions included the following: • Designed and launched innovative public relations strategies across 700 media outlets in 25 states.
• Expanded the client base 25% by creating a Social Media Plan that boosted social media traffic 300%.
• Created and launched an Integrated Marketing Pan that expanded organization’s customer base 300%.
• Ramped up SBA’s Twitter audience 285% while skyrocketing Facebook audience 36% in four months. • Secured nation-wide exposure for agency as well as small enterprise clients throughout the U.S. by orchestrating 180+ media events, tripling Twitter engagement, and dramatically growing Facebook audience.
• Rolled out America East Public Relations Strategy across 700 media outlets in 25 states.
Chief's Touch ConsultingCorporate Communications Director
Jan. 2011 - Dec. 2016Chesapeake, Virginia, United StatesI directed Corporate Communications operations and teams while managing key accounts including Hunt Club Farms, City of Virginia Beach, SBA, MasterKleen, and Tidewater Staffing. The included directing social media/online communities strategy, marketing program development, and branded social networks initiatives from concept through implementation and management. My achievements included the following: • Increased traffic 32% by standardizing email marketing and social sharing strategies while revamping Hunt Club Farm's six social media micro-sites, segmenting email databases to audience interests, and facilitating social sharing.
• Slashed social media man-hours 42% while raising post-creation, channel growth, and customer engagement levels by creating social media training programs for SBA, City of Virginia Beach, Tidewater Staffing, and Hunt Club Farms.
• Drove MasterKleen's customer base up by 42% by revamping both the website and inbound marketing campaigns.
Swartz PortraitsGeneral Manager & Certified Professional Photography
Jun. 2005Chesapeake, Virginia, United StatesAs an independent photographer, I build and manage all operations of an independent photography studio including client care, business development, creative services, and finance. My achievements include the following: • Adhere to professional standards demanded by the Professional Photographers of America as a Certified Professional Photographer (CPP) and Photographic Craftsman (Photog.Cr.)
• Mentor emerging professionals as Professional Photography Educator in Adobe Lightroom, Marketing, Social Media, and Adobe Photoshop for Virginia Professional Photographers of America and Professional Photographers of America.
US NavyPublic Relations Director
Aug. 1991 - Aug. 2011Chesapeake, VAWhile working in the US and internationally, I led public relations outreach for situations such as natural disasters, nuclear incidents, downsizing, security and weapons incidents, and personnel deaths including suicide. My role included designing and implementing tailored PR, building marketing and community relations plans, coordinating press conferences, conducting interviews, and proposed. story pitches to regional media outlets. My achievements include the following: • Excelled as a Change Manager by introducing new technologies on multiple platforms to enhance communications and public relations strategies.
• Raised awareness of Navy messaging in civilian populations by rolling out public service campaigns.
• Increased profile of U.S. Navy brand by securing placement on 47 popular TV shows and eight motion pictures featuring top actors such as Denzel Washington, Ben Affleck, Hilary Swank and Morgan Freeman.
• Orchestrated Navy contributions to mainstream media periodical content and news agencies including the New York Times, BBC, USA Today, Getty Images, Reuters, Time, Washington Post, and Associated Press.
• Completed assignments in 63 Countries as well as Norfolk, VA, San Diego and Los Angeles, CA, and Kings Bay, GA.
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