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Work Background
RACVSenior Product Designer
Sep. 2024 - Dec. 2024Melbourne, Victoria, AustraliaLed the user experience design for RACV's Cheque Decommissioning project, a strategic initiative to modernise refund processes and enhance customer experience. Key achievements: • Designed end-to-end user flows for both authenticated and unauthenticated refund journeys, incorporating security requirements while maintaining seamless user experience • Facilitated cross functional workshops with stakeholders from Digital, Finance, and Security teams to align on requirements and technical feasibility • Created comprehensive UI/UX documentation including flow diagrams, interaction patterns, and component specifications that formed the foundation for development • Collaborated closely with cyber security consultants to implement robust verification methods while maintaining usability for different user cohorts • Proposed innovative solutions for displaying refund statuses and notifications within existing Member Online Account portal, improving user visibility of refund progress • Led design reviews and iterations based on stakeholder feedback, ensuring final designs met both business requirements and user needs • Worked closely with development teams to ensure design feasibility and maintain consistency with existing design system
RACVSenior Product Designer
Apr. 2024 - Jul. 2024Melbourne, Victoria, AustraliaPart of a team for UX/UI modernisation initiatives for RACV's Member Online Account portal, focusing on improving digital self service capabilities and user engagement: • Spearheaded complete redesign of Documents portal, resulting in 40% increase in customer engagement for insurance document downloads post implementation • Created detailed design documentation and component specifications enabling seamless handoff to development teams • Collaborated with product and technical teams to ensure designs met both user needs and technical constraints • Established new design patterns and components that enhanced consistency across the portal while improving usability
WeAreDigital.Senior Product Designer
Sep. 2022 - Mar. 2023Melbourne, Victoria, Australia• Demonstrated excellent design skills and creativity in delivering high quality digital products. • Translated complex business requirements gathered via stakeholder interviews into intuitive and user friendly wireframes and designs. • Worked directly on a high budget project, showcasing the ability to handle significant responsibilities and deliver results.
SymplicitSenior User Experience Designer
Mar. 2022 - Sep. 2022Melbourne, Victoria, Australia• Played a pivotal role in the Toll Group project, contributing significantly to the project's success. • Demonstrated exceptional design skills, consistently delivering high quality work. •Showcased a keen eye for detail, ensuring precision in all design outputs. • Delivered high quality work under tight deadlines, managing time and resources effectively.
Integrated user centred design principles with innovative solutions, enhancing the overall user experience of the project. • Contributed to the improvement of the project’s user experience through expertise in UX design and research. • Maintained a positive attitude, fostering a collaborative and supportive team environment. • Brought a collaborative spirit to the team, actively working with colleagues to achieve project goals.
IE CompanySenior UI / UX Designer
Jun. 2021 - Nov. 2021Melbourne, Victoria, AustraliaIE is a consultancy that works across strategy and execution to deliver the right digital products that transform the future of your company. Our experts apply leading ideas, working with Australia’s most progressive organisations such as Toyota, Australia Post, BHP, Bupa, APT, City of Melbourne, Frank Green, Movember, Lexus, and Patagonia. • Design and user experience strategies for major projects. • Collaborated with Australia’s top progressive organisations including Bupa, World Vision, and more. • Enhanced user engagement through intuitive design improvements and innovative feature implementations. • Spearheaded accessibility adjustments for web platforms, ensuring compliance with global standards.
Deep Blue CompanySenior UI / UX Designer
Oct. 2019 - Jun. 2021Melbourne, Victoria, Australia• Developed and refined user interfaces for multiple high profile projects. • Created the design system for Deep Blue Company and its subsidiaries. • Led user experience workshops and created detailed wireframes and prototypes. • Worked alongside developers and contributed to quality assurance.
Spotlight Retail Group (SRG)Lead User Interface Designer
Dec. 2017 - Oct. 2018Melbourne, Australia• Designed website user interfaces for multiple brands including Spotlight and Anaconda
• Designed the user interface for Spotlight Stores kiosk
• Worked collaboratively in a fast-paced, agile environment with onshore and offshore teams • Developed user experience design with refined digital interaction • Created custom graphics sets, composition, colour, navigation, typography and branding for client projects • Consistently met tight deadlines for an agile project rollout in high pressure circumstances
• Worked closely with eCommerce team lead and web analyst for prototype approvals • Designed Instagram and Facebook content for multiple brands including Spotlight and Anaconda • Designed a variety of EDMs for subscriber distribution • Worked closely with digital content team to enhance user experience and prototype approvals
Australian Graphic Design Association (AGDA)Victorian Council Member
Dec. 2015 - Jun. 2016Melbourne, Australia
Muzo Akyurek DesignFreelance Designer
Aug. 2013Melbourne, Victoria, AustraliaGraphic design and multimedia solutions. Video and audio production. Animation and motion graphics. Interaction design with experimental technologies like AR and VR.
Social House MediaPart-Time Digital Designer
Mar. 2013 - Dec. 2017Melbourne, AustraliaDesigning graphics and user interfaces for Facebook Apps – both desktop and mobile.
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