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Work Background
Self-employedMedia Consultant
Aug. 2020-- Deliver a range of editorial and media planning and guidance to top companies, agencies, and talent nationally
-- Contributed to the early growth of one client's success in the emerging college sports NIL/NFT space; contributor to an agency's ESPN HBCU production; oversaw all editorial, concept development and talent negotiations for a media production company specializing in long-form serials and hosted podcasts.
AccuWeatherDigital Content Director
Jan. 2019 - Jun. 2020State College, Pennsylvania Area-- Achieved significant monthly audience growth and increased digital advertising revenue working with all top company executives to create original, source-driven content on weather news, finance, and sports for multiple company platforms. -- Wrote numerous weather-related coronavirus stories; one topped 1 million page views, and five others in a two-week span topped 100,000 each in March 2020. -- Improved daily story metrics via extensive use of Chartbeat and Google Analytics.
Centre Daily TimesExecutive Editor
Dec. 2017 - Jan. 2019State College, Pennsylvania Area-- Oversaw multiple award-winning stories, videos and photo operations as top editor of a 17-person staff and a multi-million-dollar budget. -- Created new partnerships with a local TV station and Penn State University that generated new audiences and increased advertising.
NOLA Media GroupSports Manager
Oct. 2012 - Sep. 2017Greater New Orleans Area-- Grew page views for my college sports-focused group of reporters’ coverage by 71% year-over-year in 2016 and exceeded audience growth goals every year. -- My award-winning team’s focus on Hurricane Katrina’s impact on Louisiana sports covered a wide range of male and female pro and amateur sports.
NBC Sports GroupSenior Producer
Apr. 2010 - Jun. 2012Philadelphia, PAIntegrated Comcast’s regional sports network’s content into NBCSports.com to improve user experience, traffic and revenue. Directed Tour de France coverage.
Big Designs Editorial Director
Jan. 2001 - Dec. 2008Assigned, wrote, and edited online and print content for the third-largest U.S. marketing-services agency. Worked directly with clients, including Chase, Polo.com and more.
Sport MagazineEditor-in-Chief
Jan. 1998 - Dec. 2001Revamped Sport’s editorial mix, resulting in increased newsstand sales and subscriptions. Recruited and hired top writers, such as Curry Kirkpatrick, Andy Katz, Dan Wetzel, Dick Weiss and more, while also increasing staff input.
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